Social media in leisure and fitness Katie Start, Promote PR
 
 
 
Immediate Future online survey (Aug 2010 )
 
 
 
 
#1  77% of UK households now have internet access #2  60% of UK adults access the internet every day #3  On average, a use...
Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
Engagement correlates with performance
 
Last year,  31 million   people  purchased online 73%  of internet users  buy products online
<ul><li>Fastest ever growing  online viral video campaign </li></ul><ul><li>6.7 million views after 24 hours </li></ul><ul...
 
 
 
 
8,000+ Likes
 
 
Events Wall Info Photos Shop News Reviews Polls
 
Source: Linked In Press Center The digital resume & corporate profile site #1  115 million members #2  A new member joins ...
 
The real time information site #1  1 billion tweets send every week #2  460,000 new users sign up every day #3  200 millio...
 
 
 
Simples
 
 
 
 
 
#1 Set Objectives
#2 Listen
#2 Listen
#3 Relinquish control
#4 engage
#5 measure
#5 measure
The Rules
Share stuff
Be  transparent
Monitor
React
Reading list Crowdsourcing Jeff Howe Empowered Josh Bernoff & Ted Schadler Groundswell Josh Bernoff & Charlene Li Sociolno...
 
 
 
 
Katie Start 01628 507 666 [email_address] @katiestart  http://uk.linkedin.com/in/katiestart promotepr.com
Social Media in Fitness & Lesiure, Katie Start - LIW September 20th 2011
Social Media in Fitness & Lesiure, Katie Start - LIW September 20th 2011
Social Media in Fitness & Lesiure, Katie Start - LIW September 20th 2011
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Social Media in Fitness & Lesiure, Katie Start - LIW September 20th 2011

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  • April 5th 2011 Step into Social Media
  • April 5th 2011 Step into Social Media
  • Transcript of "Social Media in Fitness & Lesiure, Katie Start - LIW September 20th 2011"

    1. 1. Social media in leisure and fitness Katie Start, Promote PR
    2. 6. Immediate Future online survey (Aug 2010 )
    3. 11. #1 77% of UK households now have internet access #2 60% of UK adults access the internet every day #3 On average, a user spends 50 hours a month online at home #4 60% of internet users post messages on social media sites Source: Ofcom Communications Market Report Social media – reminder
    4. 12. Selectives Mavens Butterflies Wallflowers Engagement dbase July 2009 – Top100 Brands Wetpaint & Allimeter
    5. 13. Engagement correlates with performance
    6. 15. Last year, 31 million people purchased online 73% of internet users buy products online
    7. 17. <ul><li>Fastest ever growing online viral video campaign </li></ul><ul><li>6.7 million views after 24 hours </li></ul><ul><li>23 million views after 36 hours </li></ul><ul><li>Last week – 35 million views </li></ul>Sales increased by 107%
    8. 20. The social sharing site #1 750 million active users #2 Average user has 130 friends #3 2.5 million businesses have integrated #4 38 is the average age of a user #5 30 billion pieces of content shared per month Source: #1-#5 Facebook press room
    9. 23. 8,000+ Likes
    10. 26. Events Wall Info Photos Shop News Reviews Polls
    11. 28. Source: Linked In Press Center The digital resume & corporate profile site #1 115 million members #2 A new member joins every second #3 The world’s largest professional network
    12. 30. The real time information site #1 1 billion tweets send every week #2 460,000 new users sign up every day #3 200 million Tweets are sent every day #4 75% of traffic comes from third party apps Source: Twitter, June 2010
    13. 34. Simples
    14. 40. #1 Set Objectives
    15. 41. #2 Listen
    16. 42. #2 Listen
    17. 43. #3 Relinquish control
    18. 44. #4 engage
    19. 45. #5 measure
    20. 46. #5 measure
    21. 47. The Rules
    22. 48. Share stuff
    23. 49. Be transparent
    24. 50. Monitor
    25. 51. React
    26. 52. Reading list Crowdsourcing Jeff Howe Empowered Josh Bernoff & Ted Schadler Groundswell Josh Bernoff & Charlene Li Sociolnomics Erik Qualman The Longtail Chris Anderson What would Google do? Jeff Jarvis
    27. 57. Katie Start 01628 507 666 [email_address] @katiestart http://uk.linkedin.com/in/katiestart promotepr.com

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