Your Social HR Brand

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As a working professional there is a fire hose of knowledge that can be found online, but how can you use it to stay connected? Build you network? and stay on top of industry news. We will dive into steps you can take to tackle the world of social media and how you can build your online presence as a HR professional. We will be diving into the following networks, LinkedIn, Twitter, and SlideShare. Walk away with key actions you can take and start using social media for your benefit!

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Your Social HR Brand

  1. 1. Katie PatersonSocial HR Camp - BCMay 10th, 2013Your Social HRBrand
  2. 2. A little aboutme…
  3. 3. A little aboutyou…
  4. 4. Q1:Do you use- LinkedIn?- Facebook?- Twitter?- Pinterest?- Slideshare?
  5. 5. Q2:What is the main reason you usesocial media?a. Connect w/ friendsb. Connect with professionalsc. Education/career growthd. To pass the timee. All of the above
  6. 6. The Channels…
  7. 7. What can you do on Social Media…SocialRecruitingEmployerBrandingEmployeeEngagementSocialSoftwareSocial MediaPoliciesSocial MediaLegalitiesSocial MediaAmbassadors
  8. 8. Let’s focusin…
  9. 9. Channel: Twitter“Keep it to 140 characters, please.”What people think:• A fire hose of information that is cluttered• All people tweet is what they ate for breakfast/lunch/dinner or pics oftheir cat• If you do not log in everyday it’s hard to keep upThe HR Truth:• Connect with HR thought leaders• Enhance your HR tradeshow experience• Have real conversations with fellow HR professionals• Read the information that is important to you!
  10. 10. Twitter – The HOWConnect with Thought Leaders
  11. 11. Twitter – The HOWEnhance HR Tradeshow Experience
  12. 12. Twitter – The HOWHave Real Conversations#TChatWeekly on Wednesdays@ 4:00pm PST/7:00pm EST#NEXTChatWeekly on Wednesdays@ 1:00pm PST/3:00pm EST
  13. 13. Twitter – The HOWRead the News that’s important to you
  14. 14. Channel: Twitter“Keep it to 140 characters, please.”The HR Truth Recap:• Connect with HR thought leaders• Enhance your HR tradeshow experience• Have real conversations with fellow HRprofessionals• Read the information that is important toyou!
  15. 15. Channel: LinkedIn“My digital rolodex”What people think:• It is just for contacts• Only for when you are job hunting• Your profile is an exact copy of your resumeThe HR Truth:• Discover HOT industry news• Leverage multimedia to enhance your profile• Knowledge sharing platform• Connect with other beyond your current network
  16. 16. LinkedIn – The HOWDiscover HOT Industry News
  17. 17. LinkedIn – The HOWMultimedia on your profile
  18. 18. LinkedIn – The HOWKnowledge Sharing & Connect
  19. 19. Channel: LinkedIn“My digital rolodex”The HR Truth Recap:• Discover HOT industry news• Leverage multi media to enhance yourprofile• Knowledge sharing platform• Connect with other beyond your currentnetwork
  20. 20. Channel: Slideshare“What is slideshare?”What people think:• Not sure what it is• Used only to view presentations from speakers• Not sure where it fits inThe HR Truth:• Visual & digestible rich content• HR’s digital library• Various type of content• Professional Branding Opportunity
  21. 21. Slideshare – The HOWVisual & Digestible Content Library
  22. 22. Slideshare – The HOWDifferent types of content
  23. 23. Slideshare – The HOWProfessional Branding Opportunity- Start your own profile!
  24. 24. Channel: Slideshare“What is slideshare?”The HR Truth Recap:• Visual & digestible rich content• HR’s digital library• Various type of content• Professional Branding Opportunity
  25. 25. Recap…
  26. 26. Your Action Items…1.Try a new network2.Try something new in a network youare already on3.Don’t feel like you need to do it all!
  27. 27. So what willyou take on….
  28. 28. Recap Q:What network are youexcited to try?What new “HR truth” are youtaking on?
  29. 29. THANK YOU!Katie PatersonSocial Media Community Managerkatie@achievers.com@katiepatersonLinkedin.com/in/katiepaterson

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