NJ Ag Convention Slide Show

Can food bloggers help yourmarketing efforts?Katie ParlaJanuary 18, 2012

Types of food bloggers✤ Hobby bloggers✤ Amateur Cooks (recipe-based bloggers)✤ Freelance Journalists✤ Chefs, food artisans & other food professionals✤ Farmers & other agriculture professionals

All types of food bloggers can helpin your marketing efforts, thoughthey must be approached indifferent ways.

Hobby Bloggers✤ These bloggers write and research in their spare time with differing frequency✤ They likely earn little to no money from their blogs✤ Open to collaborations, guest posts✤ Open to social aspects of blogging (networking events, dinners, farm visits)

Amateur Cooks✤ These recipe-driven blogs are written by people passionate about food with or without professional cooking experience✤ Some make money and expect freebies while others are open to collaborations, guest blog posts, or just learning about new ingredients✤ Offer to write a guest blog post featuring your seasonal ingredients or offer to supply ingredients for their next vegetable-based recipe✤ Organize a cooking demonstration at farm or local market in which blogger cooks with your produce

Freelance Journalists✤ These bloggers have to sell a story or a pitch to an editor. Subjects must be timely and trend-related.✤ Open to hearing newsy items: are you trying out a new technique? have you started cultivating an heirloom variety? are you hosting farm visits or events? These are all newsy items a freelancer would be interested in✤ Drop them an email with news or invite them for a visit to the farm. Be friendly but not overzealous.✤ Get them to write about issues that matter and affect farming

Chefs, food artisans & other foodprofessionals✤ Lots of chefs and food professionals have blogs or are on Twitter✤ Observe how they work and market themselves✤ Interact with them: follow their blogs and leave comments; follow them on Twitter and engage

Farmers & other agriculturalprofessionals✤ Follow blogs of other farmers and leave comments✤ Follow them on Twitter, observe how they interact and engage with them

Matt Allison, Farmer & SocialNetworker✤ Matt is a farmer, blogger and social networker✤ Working in South Africa, he often felt isolated and sought ways to interact with others in the business✤ He started a blog about farming and cooking www.imnojamieoliver.com✤ He is on Twitter @mattallison

Matt & Food Bloggers✤ Collaborate✤ Guest posts✤ Interact✤ Learn/Introduce

Get involved...✤ Set up a free microblog (Twitter, Tumblr)✤ Set up a Wordpress blog✤ Interact with bloggers in a meaningful way✤ Post photos, make it personal✤ Use a smartphone for one-touch sharing✤ Tips on www.parlafood.com/can-food-bloggers-help-yourmarketing-efforts

NJ Ag Convention Slide Show

by katieparla on Jan 18, 2012

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NJ Ag Convention Slide Show — Presentation Transcript