Winning iPhone Strategies (2009)

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Winning iPhone Strategies is a report that offers insight on iPhone App Marketing. This presentation was given on 17th November to launch the report.

We've interviewed successful iPhone developers to ask 'how did you make sure your app was a success'. With unique insight, the report offers commentary, suggestions and hard facts on what makes us buy iPhone apps.

This presentation offers an overview of report findings.

The full report can be found here: http://www.scribd.com/doc/22647946/Winning-iPhone-Strategies-Report

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Winning iPhone Strategies (2009)

  1. 1. Winning iPhone Strategies How to get your apps noticed!
  2. 2. Report & Presentation • Researched and written by Jonathan Deamer and Katie Lips at Kisky Netmedia • With support from Northwest Vision and Media
  3. 3. Report & Presentation • www.scribd.com/winningiphonestrategies • www.kisky.co.uk/iphonestrategies • www.visionandmedia.co.uk • www.slideshare.com/katielips Publishe d under Creative Attributio Commo n-Share ns Unporte Alike 3.0 d Licens e
  4. 4. The App Store • 2 billion+ apps downloaded • 100,000 Apps in the App Store • 50m devices (iPhone & iPod Touch) • iPhone owners download 10 apps / month • iPod Touch owners download 18 apps / month • 90% of users browse and download Stats from a variety of sources including http://www.slideshare.net/stuartdredge/5-app-stores-under-the-microscope
  5. 5. App Store Growth
  6. 6. It’s Getting Crowded in the App Store!
  7. 7. So we need to understand what makes us buy apps!
  8. 8. So we need to understand what makes us buy anything!
  9. 9. Whilst iPhone Developers need to understand basic marketing principles, some things are pertinent to the App Store.
  10. 10. What influences App Purchases?
  11. 11. Our Survey Said...
  12. 12. App discovery? • Real-life recommendations - 3.5/4 • Online reviews - 3.0/4 • Browsing the App Store - 2.9/4 • Twitter recommendations - 2.7/4 • Traditional advertising - 2.2/4 • Through existing brand relationship - 2.0/4 • In-app advertising - 1.4/4
  13. 13. When do you think about price?
  14. 14. Our Survey Said...
  15. 15. “Think Twice” Price • £2.99 - 32% • £1.79 - 8% • £2.39 - 18% • £3.99 - 7% • £0.59 - 15% • £4.99 - 6% • £1.19 - 10% • £5.49+ - 4%
  16. 16. Are * Ratings Important?
  17. 17. Our Survey Said...
  18. 18. Rating Ratings • No effect whatsoever 30% • Minor Influence 40% • “Large Role” 30% S a lt” c h of “P in
  19. 19. How Many Apps do you have?
  20. 20. Our Survey Said...
  21. 21. App Addicts! • Under 50 - 28% • Under 100 - 47% • Over 300 - 6% ts en ” nd 0+ po 0 • Mean 160 es 8 r d e de om loa “S n • Mode 100 ow d
  22. 22. Ensuring your app’s a hit: Some Strategies
  23. 23. #1 You Got Form!
  24. 24. #2 You Get Lucky!
  25. 25. #3 Price
  26. 26. #4 PR
  27. 27. #5 Advertising
  28. 28. #6 Ask an Expert
  29. 29. Case Studies from.. • Ramp Champ • Chillingo • iBlast Moki • Admob • Instapaper • Appency ion pin g & o etin ht rk • Pocket Alan sig Ma s in pp Plu n A cto ry a ls Dire & oo T
  30. 30. Read this if... • You’re making an iPhone App... • that you want to be seen in the App Store • that you want people to know about • that you want to make money from!
  31. 31. Report & Presentation • www.scribd.com/winningiphonestrategies • www.kisky.co.uk/iphonestrategies • www.visionandmedia.co.uk • www.slideshare.com/katielips Publishe d under Creative Attributio Commo n-Share ns Unporte Alike 3.0 d Licens e

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