TRENDS IN MOBILE APPS Katie Lips Mobile Consultant @katielipsMonday, 28 March 2011This presentation was given at BCS London on 24th March 2011.http://www.bcs.org/
Today’s Talk • Where are we at? • 5 trends • What’s next?Monday, 28 March 2011Today we’ll cover some emerging trends in mobile apps. And take a look at what’s next.
My first Mobile AppMonday, 28 March 2011 2004I started working with mobile in 2004. Back then it was really hard to reach users as an independent developer or small business. Treasuremytext saves millions of messages for usersaround the world. For some it is the ultimate mobile app. http://www.treasuremytext.com/ It’s really a web app!
My first iPhone AppMonday, 28 March 2011 2008My first iPhone app project was in the early days of iPhone. We were one of the first 4000 iPhone developers to get approved onto the programme. This was a super exciting time. CoffeeBuzz was designed as a vehicle to discuss app development, and the app store ecosystem. http://www.coffeebuzzapp.com/ The report - The Making of Coffee Buzz gives the low down ondevelopment issues. http://www.edocr.com/doc/549/making-coffee-buzz-iphone-app-v1-1-0
Reports & PapersMonday, 28 March 2011 2008-10I’ve been involved in writing several reports on iPhone and mobile apps.The Amazing iPhone report - http://www.edocr.com/doc/549/amazing-iphone-opportunity-business-ownersPredicting the iPad http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictionsWinning iPhone Strategies http://www.scribd.com/doc/22647946/Winning-iPhone-Strategies-Report
My first Android AppMonday, 28 March 2011 2009The Treasuremytext for Android app gave a new lease of life to the SMS archive service. And won an Android Challenge award http://www.treasuremytext.com/p/apps
Little World GiftsMonday, 28 March 2011 2010Little World Gifts is a virtual gifts platform on iOS, on the web and in Facebook. It leverages web and mobile together and is aimed at helping brands reach users with fun interactive content.We recently worked with WWF, Tate and la Senza. http://www.littleworldgifts.com/
MOBILE STRATEGISTMonday, 28 March 2011 2011I now work as a mobile strategist with brands and agencies. I work with mobile strategy across iOS, Android, Blackberry, WebOS, and Mobile Web and am currently working on lots of excitingprojects with Brand Advocate London. http://www.brand-advocate.co.uk/
WHERE ARE WE AT?Monday, 28 March 2011So... where are we at?
Who’s in the lead?Monday, 28 March 2011So Android has just overtaken in terms of installs. But importantly not in revenue. This is from a recent report by Neilsen. http://blog.nielsen.com/nielsenwire/online_mobile/who-is-winning-the-u-s-smartphone-battle
But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?Monday, 28 March 2011These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!iPhone10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/Android200,000 apps - http://www.androlib.com/android.category.applications-j.aspxOvi30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.phpNumber of developers - http://info.publish.ovi.com/?p=871BlackberryStore - http://appworld.blackberry.com/webstore/20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14Snapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/Wikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_WorldWindows10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspxDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx
Reaching customers • Pros and cons to single ecosystem • Single platform + rollout is common • It depends where your customers areMonday, 28 March 2011Whilst for some, the largest store with the largest amount of Credit Cards is the route, for others the smaller ecosystems offer significant opportunities to target apps at better defined groups.
What about Tablets? • Still super early in terms of tablets • The OS will have an impact • iPad has done some things we thought it would and moreMonday, 28 March 2011
Monday, 28 March 2011Only 10 months ago I wrote a report called Predicting the iPad. And it’s perhaps too early to say which came true yet.http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions
Did it come true? • 1. iPad will end the fascination with small. • 2. iPads will replace business laptops. • 3. iPad will force a decline in single use devices. • 4. iPad is new computing: not just casual but social. • 5. TV will become both more solitary & social. • 6. iPad will let us all feel it’s ok just to consume.Monday, 28 March 2011http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions
Did it come true? • 7. iPad will be a great Gaming platform. • 8. iPad will be good for the music industry. • 9. iPad could transform the publishing industry. • 10. iPad will change the delivery of healthcare. • 11. iPad will revolutionise Teaching and Learning. • 12. iPad... Coming to a car showroom near you.Monday, 28 March 2011http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions
Did it come true? • 13. iPad... Coming to a museum near you. • 14. iPad will make Design more important. • 15. iPad will us make happy to pay more. • 16. iPad could revolutionise TV. • 17. iPad will favour fewer, but better developers.Monday, 28 March 2011http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions
Apps in March 2011 • iPhone App Market is maturing • Other app ecosystems are doing well • Full impact of iPad yet to be seen • Whilst tablets are hugely exciting, there’s still room for innovation in apps on phonesMonday, 28 March 2011
TREND1 PUBLISHING REINVENTEDMonday, 28 March 2011
BooksMonday, 28 March 2011http://itunes.apple.com/gb/app/writers/id424181055?mt=8
BooksMonday, 28 March 2011http://itunes.apple.com/us/app/alice-in-new-york/id422073519?mt=8
PublishingMonday, 28 March 2011http://itunes.apple.com/us/app/post-matter/id410859617?mt=8
PublishingMonday, 28 March 2011http://itunes.apple.com/gb/app/flipboard/id358801284?mt=8
PublishingMonday, 28 March 2011http://itunes.apple.com/gb/app/sky-news-for-ipad/id422583124?mt=8
TREND2 GAMES BIGGEST EARNERMonday, 28 March 2011
GamesMonday, 28 March 2011Games - follow the story of Chillingo. From mobile publisher to iPhone app publisher. To iPhone games publisher to mobile games publisher. Bought recently by EA. http://www.chillingo.com
GamesMonday, 28 March 201127/35 top grossing apps are games
Games Stats "The two leading Western mobile games publishers, EA Mobile and Gameloft, reported record annual revenues of $215m and $187m respectively. For both publishers, the strong 2010 performance was largely driven by the continued success of their games for Apples iOS (iPhone, iPad, iPod Touch devices)." - Mobile Market Monitor: Games Q4 2010Monday, 28 March 2011
Games Stats* • In iOS Games make up 50% of app revenue • Whilst Games make up only 17% of apps *From http://www.mobilemarketer.com/cms/news/gaming/6519.htmlMonday, 28 March 2011
Games Stats* • “For EA, 75% of mobile game revenue comes from iTunes App Store” - Elizabeth Harz, Senior VP Global Sales, Electronic Arts *From http://www.mobilemarketer.com/cms/news/gaming/6519.htmlMonday, 28 March 2011
“I don’t want loads of apps...” “Just some really cool ones!”Monday, 28 March 2011
Monday, 28 March 2011Many of us only actually use a handful of apps every day.
App Discovery • New app stores on the web • Niche app stores • Apps to help you find apps • More categories • Sites to let you share your apps • App bookmark servicesMonday, 28 March 2011
Monday, 28 March 2011http://www.appbrain.com/http://www.mobango.com/http://appcircus.com/http://www.getjar.com/http://www.stumbleupon.com/http://appsfire.com/http://chomp.com/http://www.androidpolice.com/2011/03/01/kapps-lands-in-market-a-social-twist-on-app-discovery/http://www.envionetworks.com/http://sidebar.com/http://www.offermobi.com/http://www.appolicious.com/
EXPECT NEW ENTRANTS TO THIS SPACEMonday, 28 March 2011
TREND 4 TECH TRICKS STILL WOW CROWDSMonday, 28 March 2011
GaragebandMonday, 28 March 2011http://itunes.apple.com/us/app/garageband/id408709785?mt=8Garageband - recognises how hard you strum, or play the piano!
InstagramMonday, 28 March 2011http://itunes.apple.com/us/app/instagram/id389801252?mt=8Instagram makes photos look amazing. And it helps you share them just with your favourite few friends.
TREND 5 IT’S NOT JUST iOS!Monday, 28 March 2011
Mobile Expansion • Where do brands go after iPhone? • Increased interest in Android • Mobile Web for x-platform strategy • Tablet strategy - Android, iPad, WebOSMonday, 28 March 2011
Mobile Expansion - appcelerator.comMonday, 28 March 2011http://www.appcelerator.com
WEB APPS PRICE WARS LESS ADS MORE TABLETS MOBILE WEB KILLS APPS WHAT’S NEXT? NFC PAID CONTENT MOBILE COMMERCE BETTER ADS HTML5Monday, 28 March 2011
THANKS! @katielips email@example.comMonday, 28 March 2011This presentation was given at BCS London on 24th March 2011.http://www.bcs.org/