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TRENDS INMOBILE APPS     Katie Lips  Mobile Consultant     @katielips
Today’s Talk• Where are we at?• 5 trends• What’s next?
My first Mobile App       2004
My first iPhone App       2008
My first iPhone App       2008
Reports & Papers     2008-10
My first Android App        2009
My first Android App        2009
Little World Gifts      2010
Little World Gifts      2010
MOBILE STRATEGIST       2011
WHERE ARE WE AT?
Who’s in the lead?
But what about apps?
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
But what about apps?                                                          Number ofOS / OEM            App Store      ...
Reaching customers• Pros and cons to single ecosystem• Single platform + rollout is common• It depends where your customer...
What about Tablets?• Still super early in terms of tablets• The OS will have an impact• iPad has done some things we  thou...
Did it come true?• 1. iPad will end the fascination with small.• 2. iPads will replace business laptops.• 3. iPad will for...
Did it come true?• 7. iPad will be a great Gaming platform.• 8. iPad will be good for the music industry.• 9. iPad could t...
Did it come true?• 13. iPad... Coming to a museum near you.• 14. iPad will make Design more important.• 15. iPad will us m...
Apps in March 2011• iPhone App Market is maturing• Other app ecosystems are doing  well• Full impact of iPad yet to be see...
TREND1PUBLISHINGREINVENTED
Books
Books
Publishing
Publishing
Publishing
TREND2GAMES BIGGEST   EARNER
Games
Games
Games Stats"The two leading Western mobile games publishers,EA Mobile and Gameloft, reported record annualrevenues of $215...
Games Stats*• In iOS Games make up 50% of app  revenue• Whilst Games make up only 17% of  apps *From http://www.mobilemark...
Games Stats*• “For EA, 75% of mobile game revenue  comes from iTunes App Store”    - Elizabeth Harz, Senior VP Global    S...
TREND3APP DISCOVERY
What’s the problem?
“I don’t wantloads of apps...”
“I don’t wantloads of apps...”                    “Just some                     really cool                       ones!”
App Discovery• New app stores on the web• Niche app stores• Apps to help you find apps• More categories• Sites to let you ...
EXPECT NEWENTRANTS TO THIS     SPACE
TREND  4TECH TRICKS STILL  WOW CROWDS
Garageband
Instagram
TREND 5IT’S NOT JUST iOS!
Mobile Expansion• Where do brands go after iPhone?• Increased interest in Android• Mobile Web for x-platform strategy• Tab...
Mobile Expansion    - appcelerator.com
WEB APPS     PRICE WARSLESS ADS     MORE TABLETS    MOBILE WEB KILLS APPS    WHAT’S NEXT? NFC       PAID CONTENT  MOBILE C...
THANKS!    @katielipskatielips@me.com
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
Trends in Mobile Apps (2011)
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Trends in Mobile Apps (2011)

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Emerging Trends in Mobile Apps by Katie Lips for BCS (British Computer Society). This presentation covers emerging trends in mobile apps from App Store ecosystems to App Discovery tools, to tech ticks, to new departures for publishers. It's for anyone interested in the mobile apps space.

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  • This presentation was given at BCS London on 24th March 2011.\nhttp://www.bcs.org/ \n
  • Today we’ll cover some emerging trends in mobile apps. And take a look at what’s next.\n\n
  • I started working with mobile in 2004. Back then it was really hard to reach users as an independent developer or small business. Treasuremytext saves millions of messages for users around the world. For some it is the ultimate mobile app. http://www.treasuremytext.com/ It’s really a web app!\n
  • My first iPhone app project was in the early days of iPhone. We were one of the first 4000 iPhone developers to get approved onto the programme. This was a super exciting time. Coffee Buzz was designed as a vehicle to discuss app development, and the app store ecosystem. http://www.coffeebuzzapp.com/ The report - The Making of Coffee Buzz gives the low down on development issues. http://www.edocr.com/doc/549/making-coffee-buzz-iphone-app-v1-1-0 \n
  • I’ve been involved in writing several reports on iPhone and mobile apps. \nThe Amazing iPhone report - http://www.edocr.com/doc/549/amazing-iphone-opportunity-business-owners\nPredicting the iPad http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \nWinning iPhone Strategies http://www.scribd.com/doc/22647946/Winning-iPhone-Strategies-Report \n\n
  • The Treasuremytext for Android app gave a new lease of life to the SMS archive service. And won an Android Challenge award http://www.treasuremytext.com/p/apps \n\n
  • Little World Gifts is a virtual gifts platform on iOS, on the web and in Facebook. It leverages web and mobile together and is aimed at helping brands reach users with fun interactive content. We recently worked with WWF, Tate and la Senza. http://www.littleworldgifts.com/ \n\n
  • I now work as a mobile strategist with brands and agencies. I work with mobile strategy across iOS, Android, Blackberry, WebOS, and Mobile Web and am currently working on lots of exciting projects with Brand Advocate London. http://www.brand-advocate.co.uk/ \n\n
  • So... where are we at?\n\n
  • So Android has just overtaken in terms of installs. But importantly not in revenue. This is from a recent report by Neilsen. http://blog.nielsen.com/nielsenwire/online_mobile/who-is-winning-the-u-s-smartphone-battle \n\n
  • These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
  • These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
  • These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
  • These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
  • These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
  • These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
  • These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
  • Whilst for some, the largest store with the largest amount of Credit Cards is the route, for others the smaller ecosystems offer significant opportunities to target apps at better defined groups. \n\n
  • \n
  • Only 10 months ago I wrote a report called Predicting the iPad. And it’s perhaps too early to say which came true yet.\nhttp://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n\n
  • http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n
  • http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n
  • http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n
  • \n
  • \n
  • http://itunes.apple.com/gb/app/writers/id424181055?mt=8 \n\n
  • http://itunes.apple.com/us/app/alice-in-new-york/id422073519?mt=8\n\n
  • http://itunes.apple.com/us/app/post-matter/id410859617?mt=8\n\n
  • http://itunes.apple.com/gb/app/flipboard/id358801284?mt=8 \n\n
  • http://itunes.apple.com/gb/app/sky-news-for-ipad/id422583124?mt=8 \n\n
  • \n
  • Games - follow the story of Chillingo. From mobile publisher to iPhone app publisher. To iPhone games publisher to mobile games publisher. Bought recently by EA. http://www.chillingo.com \n\n
  • 27/35 top grossing apps are games \n\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • There are loads of apps! \n\n
  • \n
  • \n
  • Many of us only actually use a handful of apps every day.\n\n
  • \n
  • http://www.appbrain.com/\nhttp://www.mobango.com/ \nhttp://appcircus.com/\nhttp://www.getjar.com/\nhttp://www.stumbleupon.com/ \nhttp://appsfire.com/\nhttp://chomp.com/ \nhttp://www.androidpolice.com/2011/03/01/kapps-lands-in-market-a-social-twist-on-app-discovery/\nhttp://www.envionetworks.com/ \nhttp://sidebar.com/ \nhttp://www.offermobi.com/ \nhttp://www.appolicious.com/ \n\n
  • \n
  • \n
  • http://itunes.apple.com/us/app/garageband/id408709785?mt=8\nGarageband - recognises how hard you strum, or play the piano!\n\n
  • http://itunes.apple.com/us/app/instagram/id389801252?mt=8 \nInstagram makes photos look amazing. And it helps you share them just with your favourite few friends.\n\n
  • \n
  • \n
  • http://www.appcelerator.com \n\n
  • \n
  • This presentation was given at BCS London on 24th March 2011.\nhttp://www.bcs.org/ \n
  • Transcript of "Trends in Mobile Apps (2011)"

    1. 1. TRENDS INMOBILE APPS Katie Lips Mobile Consultant @katielips
    2. 2. Today’s Talk• Where are we at?• 5 trends• What’s next?
    3. 3. My first Mobile App 2004
    4. 4. My first iPhone App 2008
    5. 5. My first iPhone App 2008
    6. 6. Reports & Papers 2008-10
    7. 7. My first Android App 2009
    8. 8. My first Android App 2009
    9. 9. Little World Gifts 2010
    10. 10. Little World Gifts 2010
    11. 11. MOBILE STRATEGIST 2011
    12. 12. WHERE ARE WE AT?
    13. 13. Who’s in the lead?
    14. 14. But what about apps?
    15. 15. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
    16. 16. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
    17. 17. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
    18. 18. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
    19. 19. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
    20. 20. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
    21. 21. But what about apps? Number ofOS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000Blackberry Blackberry App World 20,000 1 billion 350,000Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000HP WebOS App Catalogue 6,000 1 billion? ?
    22. 22. Reaching customers• Pros and cons to single ecosystem• Single platform + rollout is common• It depends where your customers are
    23. 23. What about Tablets?• Still super early in terms of tablets• The OS will have an impact• iPad has done some things we thought it would and more
    24. 24. Did it come true?• 1. iPad will end the fascination with small.• 2. iPads will replace business laptops.• 3. iPad will force a decline in single use devices.• 4. iPad is new computing: not just casual but social.• 5. TV will become both more solitary & social.• 6. iPad will let us all feel it’s ok just to consume.
    25. 25. Did it come true?• 7. iPad will be a great Gaming platform.• 8. iPad will be good for the music industry.• 9. iPad could transform the publishing industry.• 10. iPad will change the delivery of healthcare.• 11. iPad will revolutionise Teaching and Learning.• 12. iPad... Coming to a car showroom near you.
    26. 26. Did it come true?• 13. iPad... Coming to a museum near you.• 14. iPad will make Design more important.• 15. iPad will us make happy to pay more.• 16. iPad could revolutionise TV.• 17. iPad will favour fewer, but better developers.
    27. 27. Apps in March 2011• iPhone App Market is maturing• Other app ecosystems are doing well• Full impact of iPad yet to be seen• Whilst tablets are hugely exciting, there’s still room for innovation in apps on phones
    28. 28. TREND1PUBLISHINGREINVENTED
    29. 29. Books
    30. 30. Books
    31. 31. Publishing
    32. 32. Publishing
    33. 33. Publishing
    34. 34. TREND2GAMES BIGGEST EARNER
    35. 35. Games
    36. 36. Games
    37. 37. Games Stats"The two leading Western mobile games publishers,EA Mobile and Gameloft, reported record annualrevenues of $215m and $187m respectively. For bothpublishers, the strong 2010 performance was largelydriven by the continued success of their games forApples iOS (iPhone, iPad, iPod Touch devices)."- Mobile Market Monitor: Games Q4 2010
    38. 38. Games Stats*• In iOS Games make up 50% of app revenue• Whilst Games make up only 17% of apps *From http://www.mobilemarketer.com/cms/news/gaming/6519.html
    39. 39. Games Stats*• “For EA, 75% of mobile game revenue comes from iTunes App Store” - Elizabeth Harz, Senior VP Global Sales, Electronic Arts *From http://www.mobilemarketer.com/cms/news/gaming/6519.html
    40. 40. TREND3APP DISCOVERY
    41. 41. What’s the problem?
    42. 42. “I don’t wantloads of apps...”
    43. 43. “I don’t wantloads of apps...” “Just some really cool ones!”
    44. 44. App Discovery• New app stores on the web• Niche app stores• Apps to help you find apps• More categories• Sites to let you share your apps• App bookmark services
    45. 45. EXPECT NEWENTRANTS TO THIS SPACE
    46. 46. TREND 4TECH TRICKS STILL WOW CROWDS
    47. 47. Garageband
    48. 48. Instagram
    49. 49. TREND 5IT’S NOT JUST iOS!
    50. 50. Mobile Expansion• Where do brands go after iPhone?• Increased interest in Android• Mobile Web for x-platform strategy• Tablet strategy - Android, iPad, WebOS
    51. 51. Mobile Expansion - appcelerator.com
    52. 52. WEB APPS PRICE WARSLESS ADS MORE TABLETS MOBILE WEB KILLS APPS WHAT’S NEXT? NFC PAID CONTENT MOBILE COMMERCEBETTER ADS HTML5
    53. 53. THANKS! @katielipskatielips@me.com
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