Social Media And Tourism

Social Media and Tourism 2.0 Katie Lips Social Media Strategist Kisky Netmedia www.kisky.co.uk

Overview • What is Social Media? • Networks, Communities, Tools • Tourism 2.0 Projects • Tips for Getting Started

What is Social Media • A trendy buzzword? • Content & Media created by a community? • Read/ Write Web: read and written by the masses and uncontrolled by organisations? • A conversation?

Services and tools • Blogs - Wordpress, Blogger, Typepad • Content Sharing - YouTube, Flickr, Photobucket • Social Networks - MySpace, Facebook • Professional Networks - LinkedIn, ecademy, xing • Microblogging & Presence - Plazes, Twitter, Jaiku • “Democratic Content” - Digg • Preference Sharing - Last FM, Wakoopa

Community... • Customers? • Audience? • Citizen journalists? • Fans? • “Griefers”?

Social Networks • Members only • Your Social Network • Get to know your customers personally • Advertise (to very speciﬁc groups)

Blogs • Timely, up to date • Find your niche audience • Anyone can publish anything • Personal

Video Sharing

Photo Sharing

Trip Planning and Sharing

Events & Activities

Location and Presence

Google Maps

Key Activities • Talking about what you are going to do • Researching from others who’ve done the same thing • Sharing advice • Creating a mesh of diverse content across the web in multiple spaces

It’s not just about ‘Online’

For many, the “online bit” is now an integral part of the activity as a whole.

Social Media Strategies

A great website...

is not the answer!

The New Web Presence • Identify your community • Talk • Take part • Use many spaces online • One to one relationships • Create a “Social Media Cocktail”

People will... • Find your brand or product without having to search (very hard) • Interact with you in their social networks (without having to leave) • Offer feedback and advice & help to improve a product, a venue, a destination even • Feel like they know the ‘provider’ better (and trust you more) • Promote you (without you paying them)

Business Beneﬁts to simple Social Media • Short term “buzz” • Long term reputation & trust • Reduce costs

Tourism 2.0 Projects

MySpace: NEW ZEALAND

Facebook: Burning Man

Blog: uwishunu

Social Network: Cool Austria

Flickr.com

Trips...

User Generated Reviews • Holiday Watchdog: http://www.holidaywatchdog.com/ • Review Centre: http://www.reviewcentre.com/ • Holiday Check: http://www.holidaycheck.com/

Trip Planning and sharing • TripHub: http://www.triphub.com/ • TripUp: http://www.tripup.com/ • TripTie: http://triptie.com/ • Tripadvisor: http://tripadvisor.com/

Trip Planning and sharing • IGoUGo: http://www.igougo.com/ • MyTripz: http://www.mytripz.com/ • MyTripBook: http://www.mytripbook.com/ • Gusto: http://www.gusto.com/ • Dopplr: http://www.dopplr.com

Activity speciﬁc communities • Walk Jog Run: http://www.walkjogrun.net/ • Bikely: http://www.bikely.com/

What’s Hot in Tourism 2.0 Projects? • Trust, User Referrals and Reviews • Individualism and Personalisation • Activity not Place • Personal Broadcasting and Travel Blogging • Finding and working with Evangelists • Being in the hottest new Web2.0 app • Google Maps

What’s NOT Hot in Tourism 2.0 Projects? • Astroturﬁng and unnatural “Pay per Post” • A belief that ‘users’ will do the hard work (and make “UGC” for free for you) • Building more empty ‘social’ ‘networks’ • ‘Risk based’ fear of all Social Media activities

Getting Started

Getting Started! Blogging • Write • Find & befriend other writers • Link & Comment • Post regularly and generously

Getting Started! Events • List events • Tell people • Make friends • Link events to blogs to ...

Getting Started! Sharing • Share photos ﬂickr.com • And videos youtube.com • Tag them • Link them..... wikipedia.com

Getting Started! Google Maps

Getting Started! Diverse Presence

Getting Started! More tips feedburner.com technorati.com del.icio.us digg.com

What next? • You can start small • Build up the right toolkit for your project and for your community • Use new tools in conjunction with what you already do • Remember it's all about people

Where next? • Presentation: www.slideshare.net/katielips • My blog: www.katielips.com • My website: www.kisky.co.uk

Social Media And Tourism

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