Moving to Mobile: Simple Strategies for Small and Medium Businesses. Presentation at Think Visibility, Leeds, UK, 7th March 2009.
By Katie Lips, Mobile Strategist at Appostles:
How can SMEs start integrating mobile into their web marketing strategies. Many of us now use the web via our mobile device / phones / smart phones / iPhones. How does your website hold up on the small screen? How can you make your website accessible and useful to people on the move?
Simple tips for 'moving to mobile' for SMEs: From mobile friendly websites, to SMS, to interactive mobile ads, to mobile apps.