Hurricane Films

Roy Boulter
Sol Papadopoulos

“Under the mud may be the best British film youʼll never see”
The Guardian

Jonathan Deamer

Marketing Budget
£5,000

Social Media Campaign

A Really Social Media Campaign
http://www.flickr.com/photos/southerncalifornian/
© So Cal Metro

Your name / URL here!
A Really Social Media Campaign
http://www.flickr.com/photos/southerncalifornian/
© So Cal Metro

“Crowdsourcing”

KICKSTARTER.COM
“KICKSTARTER IS A FUNDING PLATFORM FOR ARTISTS, DESIGNERS,
FILMMAKERS, MUSICIANS, JOURNALISTS, INVENTORS, EXPLORERS.”

Allison Weiss - make a full length Help Polyvinyl Save 10,000 Records
365 Postcards record from Destruction
Backers 53 Backers 195 Backers 382
Funded 172% Funded 386% Funded 1554%
Pledged $626 Pledged $7,771 Pledged $15,525

“Once a project hits 25% of its goal,
success is almost guaranteed.”
Andy Baio
CTO, Kickstarter.com

$435
Day 3

“Tell your mum, tell my mum!”

bit.ly/underthemud
@underthemud
underthemud.com
flickr.com/photos/underthemud/
vimeo.com/underthemud
Facebook “under the mud”

bit.ly/underthemud