Every Day Apps
                                 ky
                         Stic

      And why itʼs critical to consider ...
About Me

                                       Launched
                                    Treasuremytext              ...
Sticky Apps
                                                                                                              ...
✘
                                            Sticky Apps
                                                                ...
I use the Facebook app several times
   a day but I only want my spirit level
  app to be great once. Letʼs get rid of
thi...
Time is now critical in mobile app
  design. When am I going to use this
app? How does it fit into my day? How
does it enh...
My Friday


                                                                                                    Decide to
...
My Saturday


                                 Exercise                                      Trip to
                     ...
week
                                                                                                                     ...
week
                                                                                                                     ...
Every day Apps



                                                            Are useful & help
                          ...
App Realities




...........................................................................................................
App Realities
      People donʼt want thousands of
      apps. They want apps that help
       them with their lives. In a...
App Realities
      People donʼt want thousands of
      apps. They want apps that help
       them with their lives. In a...
App Realities
      People donʼt want thousands of
      apps. They want apps that help
       them with their lives. In a...
App Realities
     People donʼt want thousands of
     apps. They want apps that help
       them with their lives. In a f...
App Realities
     People donʼt want thousands of
     apps. They want apps that help
       them with their lives. In a f...
App Realities
     People donʼt want thousands of
     apps. They want apps that help
       them with their lives. In a f...
App Realities
     People donʼt want thousands of
     apps. They want apps that help
       them with their lives. In a f...
App Realities
     People donʼt want thousands of                                     No one will use
     apps. They want...
App Realities
     People donʼt want thousands of                                     No one will use
     apps. They want...
App Realities
     People donʼt want thousands of                                     No one will use
     apps. They want...
App Realities
     People donʼt want thousands of                                     No one will use
     apps. They want...
Time is a critical design
consideration in mobile. Work
 out who you want to use the
app. Work out when you think
 theyʼll...
Thanks & now Iʼm outta time...

         @katielips
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Every Day Apps (2010)

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Why itʼs critical to consider TIME when designing apps you want people to use every day. How can your apps fit into people's every day? Or their every week? Or their every month?

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  • Every Day Apps (2010)

    1. 1. Every Day Apps ky Stic And why itʼs critical to consider TIME when designing apps you want people to use every day. Katie Lips Mobile Consultant @katielips 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 .................................................................................................................................................. ..................................................................................................................................................
    2. 2. About Me Launched Treasuremytext Launched Little Specialised in World Gifts Worked at Worked as Social (Social) Mobile Digital Media & Mobile Agencies Consultant Mobile Interested Consultant at in Mobile (& iPhone) Brand Advocate Interested in London the social web 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 ..................................................................................................................................................
    3. 3. Sticky Apps Itʼs not about sticky. Itʼs about fitting into peopleʼs lives! Use a few Use quite a times lot Use Everyday Use Once Not Sticky Sticky ..................................................................................................................................................
    4. 4. ✘ Sticky Apps Itʼs not about sticky. Itʼs about fitting into peopleʼs lives! Use a few Use quite a times lot Use Everyday Use Once Not Sticky Sticky ..................................................................................................................................................
    5. 5. I use the Facebook app several times a day but I only want my spirit level app to be great once. Letʼs get rid of this ʻsticky appʼ term. Why do we want an app to be sticky? Donʼt we want it just to do its job? Really well? And if itʼs done its job we may not need to use it again for a while. We shouldnʼt be striving to create apps people spend the most time using, but apps people spend the right time using.
    6. 6. Time is now critical in mobile app design. When am I going to use this app? How does it fit into my day? How does it enhance what I do, make things easier, or even save me time? Will I use it leisurely, or in a rush? Instead of striving for sticky apps, we should strive for ʻevery dayʼ use of our apps. And if an app doesnʼt need to be used every day, thatʼs OK; how does it fit my week, my month or my year?
    7. 7. My Friday Decide to Travel to Go Out Work Time to Travel Come Home Get Up At Work Home 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 .................................................................................................................................................. ..................................................................................................................................................
    8. 8. My Saturday Exercise Trip to Sainsburyʼs Going Out House Hunting ... and Get Up Impromptu About Lunch Shopping 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 .................................................................................................................................................. ..................................................................................................................................................
    9. 9. week his My Friday Apps T Travel to Decide to Work Go Out Time to Come Home Travel Get Up At Work Home 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 .................................................................................................................................................. ..................................................................................................................................................
    10. 10. week his My Saturday Apps T Exercise Trip to Sainsburyʼs Going Out House Hunting ... and About Get Up Lunch Impromptu Shopping 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 01 .................................................................................................................................................. ..................................................................................................................................................
    11. 11. Every day Apps Are useful & help Once we rely on you do something them theyʼll be better They may be hard to budge Slot Seamlessly Or theyʼre habitual into your day hugely entertaining ..................................................................................................................................................
    12. 12. App Realities ..................................................................................................................................................
    13. 13. App Realities People donʼt want thousands of apps. They want apps that help them with their lives. In a few situations. ..................................................................................................................................................
    14. 14. App Realities People donʼt want thousands of apps. They want apps that help them with their lives. In a few situations. People donʼt want to waste time wading though thousands of apps in App Stores. ..................................................................................................................................................
    15. 15. App Realities People donʼt want thousands of apps. They want apps that help them with their lives. In a few situations. People donʼt want to waste time wading though thousands of apps in App Stores. People search for apps when they have a need (as well as ʻfor funʼ). ..................................................................................................................................................
    16. 16. App Realities People donʼt want thousands of apps. They want apps that help them with their lives. In a few situations. People donʼt want to Daily up to waste time wading about 10. though thousands of Maybe 50 on apps in App Stores. the device. People search for apps when they have a need (as well as ʻfor funʼ). ..................................................................................................................................................
    17. 17. App Realities People donʼt want thousands of apps. They want apps that help them with their lives. In a few situations. People donʼt want to Daily up to waste time wading about 10. though thousands of Maybe 50 on apps in App Stores. the device. People search for apps when they have a need (as well as ʻfor funʼ). Thereʼs an app for that. But should there be? ..................................................................................................................................................
    18. 18. App Realities People donʼt want thousands of apps. They want apps that help them with their lives. In a few situations. People donʼt want to Daily up to waste time wading about 10. though thousands of Maybe 50 on apps in App Stores. the device. People search for apps when The apps you use are they have a personal to you. Weʼre not need (as well as the same. Weʼre all a bit ʻfor funʼ). oddball! Thereʼs an app for that. But should there be? ..................................................................................................................................................
    19. 19. App Realities People donʼt want thousands of apps. They want apps that help them with their lives. In a few situations. People donʼt want to Daily up to waste time wading about 10. though thousands of Maybe 50 on apps in App Stores. the device. People search for apps when The apps you use are they have a personal to you. Weʼre not need (as well as the same. Weʼre all a bit ʻfor funʼ). oddball! Not every day Thereʼs an app is the same. for that. But should there be? ..................................................................................................................................................
    20. 20. App Realities People donʼt want thousands of No one will use apps. They want apps that help your app all day them with their lives. In a few long. situations. People donʼt want to Daily up to waste time wading about 10. though thousands of Maybe 50 on apps in App Stores. the device. People search for apps when The apps you use are they have a personal to you. Weʼre not need (as well as the same. Weʼre all a bit ʻfor funʼ). oddball! Not every day Thereʼs an app is the same. for that. But should there be? ..................................................................................................................................................
    21. 21. App Realities People donʼt want thousands of No one will use apps. They want apps that help your app all day them with their lives. In a few long. situations. People donʼt want to No one will only waste time wading use your app. Daily up to about 10. though thousands of Maybe 50 on apps in App Stores. the device. People search for apps when The apps you use are they have a personal to you. Weʼre not need (as well as the same. Weʼre all a bit ʻfor funʼ). oddball! Not every day Thereʼs an app is the same. for that. But should there be? ..................................................................................................................................................
    22. 22. App Realities People donʼt want thousands of No one will use apps. They want apps that help your app all day them with their lives. In a few long. situations. People donʼt want to No one will only waste time wading use your app. Daily up to about 10. though thousands of apps in App Stores. iAds rock but they Maybe 50 on wonʼt create a new the device. revenue stream for bad People search for apps when The apps you use are apps. they have a personal to you. Weʼre not need (as well as the same. Weʼre all a bit ʻfor funʼ). oddball! Not every day Thereʼs an app is the same. for that. But should there be? ..................................................................................................................................................
    23. 23. App Realities People donʼt want thousands of No one will use apps. They want apps that help your app all day them with their lives. In a few long. situations. People donʼt want to No one will only waste time wading use your app. Daily up to about 10. though thousands of apps in App Stores. iAds rock but they Maybe 50 on wonʼt create a new the device. revenue stream for bad People search for apps when The apps you use are apps. they have a personal to you. Weʼre not need (as well as the same. Weʼre all a bit ʻfor funʼ). oddball! Not every day Thereʼs an app is the same. Itʼs OK for your app to work just for that. But for your target audience, just should there when they want it to work. be? ..................................................................................................................................................
    24. 24. Time is a critical design consideration in mobile. Work out who you want to use the app. Work out when you think theyʼll want to use it. Where will they be and how long will they have? Make sure your app delivers the when as well as the what!
    25. 25. Thanks & now Iʼm outta time... @katielips

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