What is the Future of Social Media - RE/MAX of New England Fall Agent Conference

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  • People on the fringeSocial signals, people are sharing more than ever
  • My boys will never know a world differentSwipe a arcade game
  • Also address fears – personal, super persona and professionalUse your time wiselyAddress ettiquette
  • What is the Future of Social Media - RE/MAX of New England Fall Agent Conference

    1. 1. WHAT IS THE FUTURE OF SOCIAL MEDIA? Katie Lance, CEO/Owner, Katie Lance Consulting. @katielance
    2. 2. x JUST BECAUSE YOU AREN’T THERE – DOESN’T MEAN THE CONVERSATION ISN’T HAPPENING!
    3. 3. NOW BRANDS CAN HAVE A TWO-WAY CONVERSATION WITH CONSUMERS “…And they bring 130 of their friends along for the ride. Social media is word of mouth at scale.” – Sheryl Sandberg, COO, Facebook
    4. 4. “Social media is no longer a passing trend as we enter the fully fledged social media age this year”
    5. 5. MARKETING USED TO BE ONE DIMENTIONAL
    6. 6. GOING BACK TO SMALL TOWN VALUES
    7. 7. WHERE EVERYBODY KNOWS YOUR NAME
    8. 8. REMEMBER..
    9. 9. WE’VE BEEN GIVEN AN INCREDIBLE OPPORTUNITY
    10. 10. SOCIAL MEDIA HAS OPENED A DOOR
    11. 11. EVERY MINUTE OF THE DAY Source: creotivo.com
    12. 12. ARE YOU CONNECTING WITH PEOPLE? • Beyond the status update • Are connecting with people intentionally or haphazardly? • Stop the random acts of social media
    13. 13. TODAY… 1. The big 3: Facebook, Twitter and LinkedIn 2. Putting in all together – creating boundaries 3. Content strategy – being intentional 4. Tools to manage your social networks 5. Using social to build business
    14. 14. CONNECTING WITH THE “BIG 3”
    15. 15. LINKEDIN SHOULD NOT BE THE “SET IT AND FORGET IT NETWORK”
    16. 16. • Every potential client you meet, connect with them on LinkedIn • Easy way to connect and expand your sphere professionally IT’S WHERE TO START IN SOCIAL
    17. 17. KEY ELEMENTS - LINKEDIN Profile: 1. Experience –Expertise –Current position –Cities you serve 2. Photo 3. Recommendations 4. Key words – key areas and expertise 5. Contact information
    18. 18. LINKEDIN ENDORSEMENTS AND RECOMMENDATIONS
    19. 19. LINKEDIN ENDORSEMENTS AND RECOMMENDATIONS 60 RECOMMENDATIONS!
    20. 20. HOW TO LEVERAGE…
    21. 21. • The reason why social media “works” is the personal part of it • People work with you because of YOU
    22. 22. IT’S NOT BLACK AND WHITE WHO YOU ARE – IS YOUR BRAND!
    23. 23. FAMILY AND PASSIONS
    24. 24. BE A STORYTELLER
    25. 25. BE A STORYTELLER
    26. 26. CELEBRATE MOMENTS (PSST… TAG YOUR CLIENT!)
    27. 27. https://www.facebook.com/about/graphsearch PROSPECTING
    28. 28. PROSPECTING • Friends of friends • Who are your friends are connected to? • Ask for an interaction
    29. 29. SURPRISE AND DELIGHT PEOPLE
    30. 30. SURPRISE AND DELIGHT PEOPLE
    31. 31. SURPRISE AND DELIGHT PEOPLE
    32. 32. FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE”
    33. 33. FACEBOOK LISTS - CREATE 2 LISTS 1.Clients 2.Potential Clients https://www.facebook.com/bookmarks/lists
    34. 34. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE
    35. 35. RELATIONSHIPS ARE BUILT OVER SMALL INTERACTIONS OVER TIME
    36. 36. DO YOU HAVE A CONTENT STRATEGY?
    37. 37. Without a strategy, you are just throwing something against the wall and seeing if it sticks
    38. 38. Local Real Estate National Real Estate Local & Community Personal Interests Favorite feature of a listing Compare home prices School holiday calendar Local sports team Story of a past client Economy news – MSNrealestate.com Downtown holiday dates Favorite pizza joint Neighborhood #1 Local. V. National Best place to get a burger Favorite coffee house Neighborhood #2 Article from the WSJ Why (city) is a great place to live Favorite winery Neighborhood #3 Article from Inman News Elementary school boundaries Coolest place to get away Neighborhood #4 Article from Fortune Story of a relocation client Best park for kids or dogs Local market stats Article from Forbes Story of giving back Favorite boutique Home improvement tips Article from the NYTimes Article link from local community blog Family friendly places CONTENT GRID Go to KatieLance.com - sign up for my email list to receive a copy of the content grid
    39. 39. THE KEY TO THE CONTENT GRID “”WORKING”… …. Is being a great content curator!
    40. 40. GREAT GO-TO SOURCES FOR LOCAL CONTENT 1. Your local downtown association 2. Chamber of Commerce website 3. Patch.com (great local content) 4. Local blogs and sites (i.e. 7x7 for San Francisco) 5. School district sites (key dates)
    41. 41. TWITTER • Reach out to potential and current clients via Twitter • Put them into a Client and Potential Client list • Look at that list daily, authentically engage
    42. 42. #NoTweetLeftBehind TWITTER
    43. 43. SHORT AND SWEET
    44. 44. ADVANCED SEARCH ON TWITTER (A.K.A. “FARMING ON TWITTER”) https://twitter.com/search-advanced
    45. 45. CREATE A “LOCAL NEWS” LIST
    46. 46. THE BEST TOOLS TO HAVE IN YOUR TOOL CHEST
    47. 47. SCHEDULING TWEETS
    48. 48. SCHEDULING FACEBOOK BUSINESS PAGES POSTS
    49. 49. FACEBOOK PAGES APP
    50. 50. PUTTING IT ALL TOGETHER
    51. 51. PUBLISHING ACROSS MULTIPLE CHANNELS • Look for content that can apply to multiple channels • Look for content that is relevant, fun, interesting • Be consistent
    52. 52. GROWING YOUR SOCIAL MEDIA CHANNELS 5 Must-Do’s 1. Suggest people like your page 2. Use “find friends tools” to connect with people you already have a connection with 3. Add social icons to your site 4. Add to email signature 5. Email – mention in email newsletter
    53. 53. MAKE SOCIAL PART OF WHAT YOU DO EVERYDAY
    54. 54. TAKE THE ONLINE OFFLINE
    55. 55. IN CLOSING… 1. Don’t be all things to all people 2. Pick the platforms that seem most like YOU 3. Take the time to put together a strategy 4. Have fun! 5. JUST DO IT!
    56. 56. CONNECT WITH ME KatieLance.com Join my email list to feceive a free copy of my Content Grid with 30+ ideas to jump-start your content strategy today!

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