Best Social Media Practices: Facebook, Twitter, G+ and Pinterest

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In the webinar presentation for Inman News, social media director Katie Lance, covered best practices for Realtors to use Facebook, Twitter, Pinterest and GooglePlus. This webinar was sponsored by Listings to Leads.

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Best Social Media Practices: Facebook, Twitter, G+ and Pinterest

  1. 1. #BestSMWebinar: Best Social Media Practices: Facebook, Twitter, G+ and Pinterest September 13, 2012 Hosted by: Katie Lance Social Media Director, Inman News @katielance Sponsored by:
  2. 2. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 2
  3. 3. #BestSMThis webinar:• Interview with Listings to LeadsBest practices to:• Engage your audience• Build community• Generate leads and create business• Stay in touch with clients - past, present and future• Q/A 9/13/2012 @2012 Inman News — All Rights Reserved 3
  4. 4. 25+ Point Property Marketing,Lead Generation & SEO Platform for every listing! 800-788-8508 Free Trial at http://www.listingstoleads.com/inman
  5. 5. Best Practices & Problems:Marketing Your Listings  Listings do not generate leads  No overall organization/checklist 800-788-8508 Free Trial at http://www.listingstoleads.com/inman
  6. 6. The Listings-to-Leads Virtual Tour: Generate Leads
  7. 7. 800-788-8508 Free Trial at http://www.listingstoleads.com/inman
  8. 8. L2L Tools send people to Your Lead Generation Points! . . 800-788-8508 Free Trial at http://www.listingstoleads.com
  9. 9. L2L Tools send people to Your Lead Generation Points! . . 800-788-8508 Free Trial at http://www.listingstoleads.com/inman
  10. 10. http://www.listingstoleads.com/inman/
  11. 11. #BestSM 1. Are you making the MOST of EVERY Facebook post?• Grammar is important!• Short and sweet• Punchy• Fun• Ask yourself, “What would get ME to comment/like/share this?” Are you being consistent? Can you post one status update to Facebook once a day? 9/13/2012 @2012 Inman News — All Rights Reserved 11
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  13. 13. #BestSM What happens AFTER you post?Are you promoting your post, photo or video on Twitter?Did you know… every post on Facebook has a unique link? Share that link on Twitter!Are you checking back to respond to comments? Don’t post & run! 9/13/2012 @2012 Inman News — All Rights Reserved 13
  14. 14. Where do you get great imagesfor your Facebook page? Howabout Pinterest? 9/13/2012 @2012 Inman News — All Rights Reserved 14
  15. 15. #BestSM The true secret sauce…The true secret sauce to Facebook… is the action that takes place OFF your wall.Focus 5: Every day focus on liking, commenting or sharing 5 things your friends post(s)Cut through the noise. Create a LIST of potential and/or past clients 9/13/2012 @2012 Inman News — All Rights Reserved 15
  16. 16. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 16
  17. 17. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 17
  18. 18. #BestSM Little things make a differencePersonal profile: Is your About tab updated? Do you link to your FB business page? Website, phone and email listed? Privacy settings – what is public?Business page: About tab updated? Cover photo Utilize the schedule post feature Experiment with Facebook ads to increase likes 9/13/2012 @2012 Inman News — All Rights Reserved 18
  19. 19. #BestSM Know the rules of the roadIt’s ok to tweet publicly to someone using the @ sign. Not sure about it being public? Send a DMWhen you start a tweet with someone’s name – the only people who see it are the people that follow you and them! 9/13/2012 @2012 Inman News — All Rights Reserved 19
  20. 20. #BestSM Know the rules of the roadIf someone tweets you – respond! No tweet left behind!Tweet more about others than yourself!Don’t over think itBe consistent 9/13/2012 @2012 Inman News — All Rights Reserved 20
  21. 21. #BestSM The 15 minutes a day systemEvery AM – before you open your email:• 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 7 minutes: Open up 3 news sites you read & trust and find 3-4 articles to tweet out. Schedule them in HootSuite to “drip out” later in the day and next day.Lunch:• 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweetEnd of day:• 1 minute: respond to tweets and DM’s• 1 minute: scan your home feed and retweet 1 tweet• 2 minutes: Follow 10 new people 9/13/2012 @2012 Inman News — All Rights Reserved 21
  22. 22. #realestate#NYCRE#ICNY#agentRB#SF 9/13/2012 @2012 Inman News — All Rights Reserved 22
  23. 23. #BestSM Keep it short & sweet!9/13/2012 @2012 Inman News — All Rights Reserved 23
  24. 24. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 24
  25. 25. #BestSM • Link your brand website to your bio • Search engines are indexing Pinterest • Avoid pinning overly self-promotional photos/links9/13/2012 @2012 Inman News — All Rights Reserved 25
  26. 26. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 26
  27. 27. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 27
  28. 28. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 28
  29. 29. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 29
  30. 30. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 30
  31. 31. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 31
  32. 32. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 32
  33. 33. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 33
  34. 34. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 34
  35. 35. #BestSM9/13/2012 @2012 Inman News — All Rights Reserved 35
  36. 36. #BestSMCheat Sheet 9/13/2012 @2012 Inman News — All Rights Reserved 36
  37. 37. #BestSMCheat Sheet 9/13/2012 @2012 Inman News — All Rights Reserved 37
  38. 38. Q/A - Contact me Katie Lance Facebook.com/InmanNext @InmanNext or @KatieLance 9/13/2012 @2012 Inman News — All Rights Reserved 38
  39. 39. http://www.listingstoleads.com/inman/

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