Social Media Bootcamp - The Big 3
Upcoming SlideShare
Loading in...5
×
 

Social Media Bootcamp - The Big 3

on

  • 3,641 views

Learn how to optimize the three largest social networks: Facebook, Twitter and LinkedIn. Learn about Facebook advertising and some of the new changes to all three of these key social media networks. ...

Learn how to optimize the three largest social networks: Facebook, Twitter and LinkedIn. Learn about Facebook advertising and some of the new changes to all three of these key social media networks. Hosted by Katie Lance, CEO of Katie Lance Consulting, chief strategist of Inman News. This is an Inman News webinar and was sponsored by PNC Mortgage.

Statistics

Views

Total Views
3,641
Views on SlideShare
864
Embed Views
2,777

Actions

Likes
4
Downloads
28
Comments
0

5 Embeds 2,777

http://next.inman.com 2752
http://www.inman.com 21
http://news.google.com 2
http://feeds.feedburner.com 1
http://dev1.inman.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Welcome John C. SchleckSenior Vice President, Western Division & Consumer Direct
  • KatieTell us a little about PNC Mortgage.JohnOverview of PNCPNC Mortgage is part of PNC Financial Services Group – a leading provider of consumer and commercial financial services. We’re the sixth largest bank in the nation with over 2,300 bank branches and 56,000 employeesNearly 1 million customers have their mortgage with us.We have 1,000 mortgage loan officers across the country, coast-to-coast.Purchase BusinessCommitted to YOUR business – making loans to people buying homes.While many of our competitors are focused on refinances, PNC is concentrating our efforts on the purchase business and partnering with real estate professionals, like youThis includes giving priority to our purchase loans, which allows us to guarantee an online closing with PNC Mortgage Advantage
  • KatieThanks to our friends at PNC for sponsoring today’s webinar. John, tell me why you’re here today.JohnPNC Mortgage is committed to helping our agents succeed.We feel one of the best ways to help our agents achieve the next level is by providing quality learning opportunities—like this one—on behalf of PNC with our compliments.In addition to partnering with Inman news, PNC is proud of our “Wired for Success” event series.Wired for Success is both fun and actionable. Lead by social media and internet marketing guru Jim Marks, agents learn how to leverage social media and internet marketing to grow their business—similar to what we’re going to talk about today.If you’re interested in checking out the Wired for Success events, please visit our agent alliance site at PNCMORTGAGE-DOT-COM-FORWARDSLASH-AGENT ALLIANCE. On this site you can register for upcoming events but also check out past webinars—all for free.
  • KatieThanks, John. How else is PNC Mortgage helping agents?JohnSpeaking of our Agent Alliance site, we’ve created an online destination for agentsAs I just mentioned, it’s called PNC Agent AllianceA microsite exclusively for the real estate practitionerLinks to news, webinars, solutions and calculatorsWe recently enhanced the site to include links to past webinars as well as a newsfeed from our very own Inman News!Visit it at “PNC DOT COM FORWARD SLASH AGENT ALLIANCE “
  • JohnWe’re also proud of our partnership with Inman News; we just renewed our agreement for all of 2013PNC Mortgage is a lead national sponsor of Agent REBoot, over 20 events across the countryWe are also a lead sponsor of Inman R-E Connect, coming in January to New York CityThis partnership is one example of how PNC is committed to investing in you to help you grow your businessWe know that when you win, we win—and it’s all about team work.
  • KatieThanks, John. How else is PNC Mortgage helping agents?JohnSpeaking of our Agent Alliance site, we’ve created an online destination for agentsAs I just mentioned, it’s called PNC Agent AllianceA microsite exclusively for the real estate practitionerLinks to news, webinars, solutions and calculatorsWe recently enhanced the site to include links to past webinars as well as a newsfeed from our very own Inman News!Visit it at “PNC DOT COM FORWARD SLASH AGENT ALLIANCE “

Social Media Bootcamp - The Big 3 Social Media Bootcamp - The Big 3 Presentation Transcript

  • #InmanBootcamp
  • #Election2012Peak of the day:327,452 Tweetsper minute (TPM)This image hasbeen retweeted455,000+ times #InmanBootcamp
  • This Webinar• Interview with PNC Mortgage• Optimizing your profiles on the “big 3”• Advertising – where agents waste money and where is the BIG opportunity?• Effectively connecting with potential clients and/or agents through social• What if you can get one more deal a month through social media?• Q/A #InmanBootcamp
  • for helpingclients becomehomeownersJohn SchleckSenior Vice President | Western Division
  • About PNC Mortgage > Part of one of the U.S.’s largest banks > Committed to the purchase marketPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 6
  • Agent Learning Opportunities > Monthly webinars > Live events across the country > Recorded educational webinars at pncmortgage.com/agentalliancePNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 7
  • New PNC Agent Alliance pncmortgage.com/agentalliance > Events > Webinar registration > Live events > Conferences and expos > News from Inman and PNC > Calculators > Solutions > Connect with PNCPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 8
  • One powerful partnership &PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group,Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
  • Important InformationPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC").PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. Allloans are provided by PNC Bank, National Association. This information is provided forbusiness and professional uses only and is not to be provided to a consumer or thepublic. This information is provided to assist real estate professionals and is not anadvertisement to extend consumer credit as defined by Section 226.2 of Regulation Z.Programs, interest rates, and fees are subject to change without notice.PNC Mortgage is not affiliated with Inman News.©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, NationalAssociation. Member FDIC.
  • Ready for bootcamp? #InmanBootcamp
  • Optimizing Your Profiles “the big 3” #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • When youconnect withsomeone onLinkedIn, givethem anendorsement(if applicable) #InmanBootcamp
  • #InmanBootcamp
  • Are you updating your LinkedIn profile once a day? #InmanBootcamp
  • LinkedIn should not be the “set it and forget it” social network
  • Don’t be passive with LinkedIn • Every potential client you meet, connect with them on LinkedIn (and Twitter) • Easy way to connect and expand your sphere professionally #InmanBootcamp
  • Advertising #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • #InmanBootcamp
  • Promoted Posts #InmanBootcamp
  • How do you effectively connect with: 1. potential clients or 2. potential agents? #InmanBootcamp
  • Easy! Katie’s 3 steps:1. Add them on LinkedIn. Endorse them (as appropriate)2. Add them on Twitter – put them into a list. View that list once a day. Retweet 3-5 things of interest. Interact and comment.3. Add them on Facebook (as appropriate) – don’t be creepy! . Create a LIST: https://www.facebook.com/bookmarks/lists. Click “create list” (i.e. “Potential Clients”) #InmanBootcamp
  • #InmanBootcamp
  • Little things that make a BIG difference• Write on other people’s walls• Send private messages – aka “hand to hand combat”• Think long term – you are building a relationship… not selling a used car • Short and sweet – 2 sentence rule for status updates• Be authentic• Be there every day #InmanBootcamp
  • Little things that make a BIG difference• Images, images, images – your OWN are best• Use your smartphone apps: Instagram, Over, Camera+, Snapseed, Camera Awesome, Diptic #InmanBootcamp
  • Little things that make a BIG difference• Images, images, images – your OWN are best• Pinterest – look at your “home” boards #InmanBootcamp
  • What if you could get just ONE extra deal per month via social media? #InmanBootcamp
  • What does 1 more deal per month look like?• 1 extra deal = 12 more deals a year• 12 deals x $200,000 = $2,400,000• What does that mean in extra revenue?• SO how do we make this happen? #InmanBootcamp
  • How does social fit into developing NEW relationships• Every new person you meet that COULD be a client – are you connecting with them on LinkedIn? Twitter? Facebook?• Are you sending them a tweet saying how great it was to meet or connect with them?• Are you sharing on your profile exciting things that you are doing with clients?• Brag… a little• People want to work with busy people #InmanBootcamp
  • Marketing used to be very 1 dimentional #InmanBootcamp
  • Now, brands can have a 2-way conversation with consumers“…And they bringtheir 130 friendsalong for the ride.Social media is wordof mouth at scale”- Sheryl Sandberg, COO, Facebook #InmanBootcamp
  • Q/A Contact Me Katie Lance @katielance Facebook.com/InmanNext Facebook.com/KatieLanceConsulting Next.Inman.com #InmanBootcamp
  • New PNC Agent Alliance pncmortgage.com/agentalliance > Events > Webinar registration > Live events > Conferences and expos > News from Inman and PNC > Calculators > Solutions > Connect with PNCPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 48