#InmanBootcamp
#Election2012Peak of the day:327,452 Tweetsper minute (TPM)This image hasbeen retweeted455,000+ times   #InmanBootcamp
This Webinar• Interview with PNC Mortgage• Optimizing your profiles on the “big 3”• Advertising – where agents waste money...
for helpingclients becomehomeownersJohn SchleckSenior Vice President | Western Division
About PNC Mortgage        > Part of one of the U.S.’s largest banks        > Committed to the purchase marketPNC is a regi...
Agent Learning Opportunities      >         Monthly webinars      >         Live events across the country      >         ...
New PNC Agent Alliance        pncmortgage.com/agentalliance          >         Events                      >         Webin...
One powerful partnership                                                                                                  ...
Important InformationPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC").PNC Mortgage is a ...
Ready for bootcamp?                 #InmanBootcamp
Optimizing Your Profiles     “the big 3”                  #InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
When youconnect withsomeone onLinkedIn, givethem anendorsement(if applicable) #InmanBootcamp
#InmanBootcamp
Are you updating your LinkedIn profile            once a day?                            #InmanBootcamp
LinkedIn should not be the “set it and      forget it” social network
Don’t be passive with LinkedIn                 • Every potential client                   you meet, connect               ...
Advertising              #InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
#InmanBootcamp
Promoted Posts             #InmanBootcamp
How do you effectively   connect with:    1. potential clients or     2. potential agents?                         #InmanB...
Easy! Katie’s 3 steps:1. Add them on LinkedIn. Endorse them (as   appropriate)2. Add them on Twitter – put them into a lis...
#InmanBootcamp
Little things that make a BIG difference• Write on other people’s walls• Send private messages – aka “hand to hand  combat...
Little things that make a BIG difference• Images, images, images  – your OWN are best• Use your smartphone  apps: Instagra...
Little things that make a BIG difference• Images, images,  images – your OWN  are best• Pinterest – look at  your “home” b...
What if you could get just ONE extra deal per month via social media?                           #InmanBootcamp
What does 1 more deal per month             look like?• 1 extra deal = 12 more deals a year• 12 deals x $200,000 = $2,400,...
How does social fit into developing        NEW relationships• Every new person you meet that COULD be a  client – are you ...
Marketing used to be very 1       dimentional                      #InmanBootcamp
Now, brands can have a 2-way     conversation with consumers“…And they bringtheir 130 friendsalong for the ride.Social med...
Q/A Contact Me   Katie Lance   @katielance   Facebook.com/InmanNext   Facebook.com/KatieLanceConsulting   Next.Inman.com  ...
New PNC Agent Alliance        pncmortgage.com/agentalliance          >         Events                      >         Webin...
Social Media Bootcamp - The Big 3
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Social Media Bootcamp - The Big 3

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Learn how to optimize the three largest social networks: Facebook, Twitter and LinkedIn. Learn about Facebook advertising and some of the new changes to all three of these key social media networks. Hosted by Katie Lance, CEO of Katie Lance Consulting, chief strategist of Inman News. This is an Inman News webinar and was sponsored by PNC Mortgage.

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  • Welcome John C. SchleckSenior Vice President, Western Division & Consumer Direct
  • KatieTell us a little about PNC Mortgage.JohnOverview of PNCPNC Mortgage is part of PNC Financial Services Group – a leading provider of consumer and commercial financial services. We’re the sixth largest bank in the nation with over 2,300 bank branches and 56,000 employeesNearly 1 million customers have their mortgage with us.We have 1,000 mortgage loan officers across the country, coast-to-coast.Purchase BusinessCommitted to YOUR business – making loans to people buying homes.While many of our competitors are focused on refinances, PNC is concentrating our efforts on the purchase business and partnering with real estate professionals, like youThis includes giving priority to our purchase loans, which allows us to guarantee an online closing with PNC Mortgage Advantage
  • KatieThanks to our friends at PNC for sponsoring today’s webinar. John, tell me why you’re here today.JohnPNC Mortgage is committed to helping our agents succeed.We feel one of the best ways to help our agents achieve the next level is by providing quality learning opportunities—like this one—on behalf of PNC with our compliments.In addition to partnering with Inman news, PNC is proud of our “Wired for Success” event series.Wired for Success is both fun and actionable. Lead by social media and internet marketing guru Jim Marks, agents learn how to leverage social media and internet marketing to grow their business—similar to what we’re going to talk about today.If you’re interested in checking out the Wired for Success events, please visit our agent alliance site at PNCMORTGAGE-DOT-COM-FORWARDSLASH-AGENT ALLIANCE. On this site you can register for upcoming events but also check out past webinars—all for free.
  • KatieThanks, John. How else is PNC Mortgage helping agents?JohnSpeaking of our Agent Alliance site, we’ve created an online destination for agentsAs I just mentioned, it’s called PNC Agent AllianceA microsite exclusively for the real estate practitionerLinks to news, webinars, solutions and calculatorsWe recently enhanced the site to include links to past webinars as well as a newsfeed from our very own Inman News!Visit it at “PNC DOT COM FORWARD SLASH AGENT ALLIANCE “
  • JohnWe’re also proud of our partnership with Inman News; we just renewed our agreement for all of 2013PNC Mortgage is a lead national sponsor of Agent REBoot, over 20 events across the countryWe are also a lead sponsor of Inman R-E Connect, coming in January to New York CityThis partnership is one example of how PNC is committed to investing in you to help you grow your businessWe know that when you win, we win—and it’s all about team work.
  • KatieThanks, John. How else is PNC Mortgage helping agents?JohnSpeaking of our Agent Alliance site, we’ve created an online destination for agentsAs I just mentioned, it’s called PNC Agent AllianceA microsite exclusively for the real estate practitionerLinks to news, webinars, solutions and calculatorsWe recently enhanced the site to include links to past webinars as well as a newsfeed from our very own Inman News!Visit it at “PNC DOT COM FORWARD SLASH AGENT ALLIANCE “
  • Social Media Bootcamp - The Big 3

    1. 1. #InmanBootcamp
    2. 2. #Election2012Peak of the day:327,452 Tweetsper minute (TPM)This image hasbeen retweeted455,000+ times #InmanBootcamp
    3. 3. This Webinar• Interview with PNC Mortgage• Optimizing your profiles on the “big 3”• Advertising – where agents waste money and where is the BIG opportunity?• Effectively connecting with potential clients and/or agents through social• What if you can get one more deal a month through social media?• Q/A #InmanBootcamp
    4. 4. for helpingclients becomehomeownersJohn SchleckSenior Vice President | Western Division
    5. 5. About PNC Mortgage > Part of one of the U.S.’s largest banks > Committed to the purchase marketPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 6
    6. 6. Agent Learning Opportunities > Monthly webinars > Live events across the country > Recorded educational webinars at pncmortgage.com/agentalliancePNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 7
    7. 7. New PNC Agent Alliance pncmortgage.com/agentalliance > Events > Webinar registration > Live events > Conferences and expos > News from Inman and PNC > Calculators > Solutions > Connect with PNCPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 8
    8. 8. One powerful partnership &PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group,Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
    9. 9. Important InformationPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC").PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. Allloans are provided by PNC Bank, National Association. This information is provided forbusiness and professional uses only and is not to be provided to a consumer or thepublic. This information is provided to assist real estate professionals and is not anadvertisement to extend consumer credit as defined by Section 226.2 of Regulation Z.Programs, interest rates, and fees are subject to change without notice.PNC Mortgage is not affiliated with Inman News.©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, NationalAssociation. Member FDIC.
    10. 10. Ready for bootcamp? #InmanBootcamp
    11. 11. Optimizing Your Profiles “the big 3” #InmanBootcamp
    12. 12. #InmanBootcamp
    13. 13. #InmanBootcamp
    14. 14. #InmanBootcamp
    15. 15. #InmanBootcamp
    16. 16. #InmanBootcamp
    17. 17. #InmanBootcamp
    18. 18. #InmanBootcamp
    19. 19. #InmanBootcamp
    20. 20. When youconnect withsomeone onLinkedIn, givethem anendorsement(if applicable) #InmanBootcamp
    21. 21. #InmanBootcamp
    22. 22. Are you updating your LinkedIn profile once a day? #InmanBootcamp
    23. 23. LinkedIn should not be the “set it and forget it” social network
    24. 24. Don’t be passive with LinkedIn • Every potential client you meet, connect with them on LinkedIn (and Twitter) • Easy way to connect and expand your sphere professionally #InmanBootcamp
    25. 25. Advertising #InmanBootcamp
    26. 26. #InmanBootcamp
    27. 27. #InmanBootcamp
    28. 28. #InmanBootcamp
    29. 29. #InmanBootcamp
    30. 30. #InmanBootcamp
    31. 31. #InmanBootcamp
    32. 32. #InmanBootcamp
    33. 33. #InmanBootcamp
    34. 34. Promoted Posts #InmanBootcamp
    35. 35. How do you effectively connect with: 1. potential clients or 2. potential agents? #InmanBootcamp
    36. 36. Easy! Katie’s 3 steps:1. Add them on LinkedIn. Endorse them (as appropriate)2. Add them on Twitter – put them into a list. View that list once a day. Retweet 3-5 things of interest. Interact and comment.3. Add them on Facebook (as appropriate) – don’t be creepy! . Create a LIST: https://www.facebook.com/bookmarks/lists. Click “create list” (i.e. “Potential Clients”) #InmanBootcamp
    37. 37. #InmanBootcamp
    38. 38. Little things that make a BIG difference• Write on other people’s walls• Send private messages – aka “hand to hand combat”• Think long term – you are building a relationship… not selling a used car • Short and sweet – 2 sentence rule for status updates• Be authentic• Be there every day #InmanBootcamp
    39. 39. Little things that make a BIG difference• Images, images, images – your OWN are best• Use your smartphone apps: Instagram, Over, Camera+, Snapseed, Camera Awesome, Diptic #InmanBootcamp
    40. 40. Little things that make a BIG difference• Images, images, images – your OWN are best• Pinterest – look at your “home” boards #InmanBootcamp
    41. 41. What if you could get just ONE extra deal per month via social media? #InmanBootcamp
    42. 42. What does 1 more deal per month look like?• 1 extra deal = 12 more deals a year• 12 deals x $200,000 = $2,400,000• What does that mean in extra revenue?• SO how do we make this happen? #InmanBootcamp
    43. 43. How does social fit into developing NEW relationships• Every new person you meet that COULD be a client – are you connecting with them on LinkedIn? Twitter? Facebook?• Are you sending them a tweet saying how great it was to meet or connect with them?• Are you sharing on your profile exciting things that you are doing with clients?• Brag… a little• People want to work with busy people #InmanBootcamp
    44. 44. Marketing used to be very 1 dimentional #InmanBootcamp
    45. 45. Now, brands can have a 2-way conversation with consumers“…And they bringtheir 130 friendsalong for the ride.Social media is wordof mouth at scale”- Sheryl Sandberg, COO, Facebook #InmanBootcamp
    46. 46. Q/A Contact Me Katie Lance @katielance Facebook.com/InmanNext Facebook.com/KatieLanceConsulting Next.Inman.com #InmanBootcamp
    47. 47. New PNC Agent Alliance pncmortgage.com/agentalliance > Events > Webinar registration > Live events > Conferences and expos > News from Inman and PNC > Calculators > Solutions > Connect with PNCPNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association.This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extendconsumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial ServicesGroup, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 48
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