The Future of Social Media in Real Estate

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This was a keynote presentation I gave at the RE/MAX Western Canada convention about the future of social media and technology trends in real estate. For additional tech and social media tips, please sign up for my email newsletter at http://katielance.com

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  • People on the fringeSocial signals, people are sharing more than ever
  • The Future of Social Media in Real Estate

    1. 1. The Future of Technology and Social Media In Real Estate RE/MAX Western Canada Conference 2013 Katie Lance, CEO/Owner, Katie Lance Consulting @katielance
    2. 2. JUST BECAUSE YOU AREN’T THERE – DOESN’T MEAN THE CONVERSATION ISN’T HAPPENING!
    3. 3. NOW BRANDS CAN HAVE A TWOWAY CONVERSATION WITH CONSUMERS “…And they bring 130 of their friends along for the ride. Social media is word of mouth at scale.” – Sheryl Sandberg, COO, Facebook
    4. 4. #SmallTownValues
    5. 5. REMEMBER..
    6. 6. SOCIAL MEDIA AND TECHNOLOGY HAS OPENED A DOOR
    7. 7. IT HAS CHANGED THE WAY NEWS IS SPREAD
    8. 8. #BostonMarathon
    9. 9. #BostonMarathon
    10. 10. IT’S CHANGED THE WAY WE COMMUNICATE AND IT’S CHANGED OUR CLIENT’S EXPECTATIONS
    11. 11. We interact with our mobile devices 40-80 times A DAY
    12. 12. Smartphone owners ... 35% check prior to the bathroom in the morning
    13. 13. Smartphone owners ... 43% sleep within arm’s reach of phone

38% wake up to check it during the night

 20
    14. 14. Today… • Making sense of the 2 biggest trends: social and mobile technology • Being intentional • Apps that make sense • Building our business by building relationships using social and technology
    15. 15. BE INTENTIONAL
    16. 16. • The reason why social media “works” is the personal part of it • People work with you because of YOU
    17. 17. IT’S NOT BLACK AND WHITE WHO YOU ARE – IS YOUR BRAND!
    18. 18. WHY DO PEOPLE CONNECT? • People connect with you when you share who you are beyond business • People connect with you when you validate their: family, travels, passions
    19. 19. BE A STORYTELLER
    20. 20. BE A STORYTELLER
    21. 21. BE A STORYTELLER
    22. 22. HOW CAN YOU TELL INTENTIONALLY TELL YOUR STORY?
    23. 23. INSTAGRAM
    24. 24. VIDEO • BombBomb video email Apps: • Vine • Instagram • Animoto • Videolicious
    25. 25. SURPRISE AND DELIGHT PEOPLE
    26. 26. SURPRISE AND DELIGHT PEOPLE
    27. 27. FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE”
    28. 28. PRIVATE FACEBOOK LISTS - CREATE 2 LISTS 1.Clients 2.Potential Clients
    29. 29. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE
    30. 30. RELATIONSHIPS ARE BUILT OVER SMALL INTERACTIONS OVER TIME
    31. 31. WHAT’S THE END GOAL? • It’s not about selling the house – it’s about building the relationship!
    32. 32. TWITTER • Reach out to potential and current clients • Put them into a list • Look at that list daily
    33. 33. ADVANCED SEARCH
    34. 34. #NoTweetLeftBehind
    35. 35. LINKEDIN SHOULD NOT BE THE “SET IT AND FORGET IT NETWORK”
    36. 36. LINKEDIN – IT’S WHERE TO START IN SOCIAL
    37. 37. GIVE TO GET. BE A GOOD FINDER.
    38. 38. 60 RECOMMENDATIONS!
    39. 39. APPS THAT MAKE SENSE FOR YOUR BUSINESS
    40. 40. IFTTT
    41. 41. EVERNOTE
    42. 42. DROPBOX
    43. 43. MOSAIC
    44. 44. MAILCHIMP
    45. 45. UNROLL.ME
    46. 46. RAPPORTIVE
    47. 47. HOOTSUITE
    48. 48. CONTACT ME Katie Lance KatieLance.com • Facebook.com/KatieLance Consulting • @katielance

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