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Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
Intentional Relationship Building with Social Media Webinar
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Intentional Relationship Building with Social Media Webinar

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Are you creating an intentional social media strategy? In this webinar recorded on 3/27/14 we covered: …

Are you creating an intentional social media strategy? In this webinar recorded on 3/27/14 we covered:

* Case studies of agents successfully using relationship building strategies in social media
* How to be intentional and tactful with Facebook, Twitter and LinkedIn
* How to leverage each social platform to keep in touch with your sphere
* Creating an integrated social media strategy
and much more.

Click here to watch the recording: http://youtu.be/M0-sL7DQ8Zg

For more content like this, sign up for my email newsletter at http://katielance.com

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  • Your social plan can not have a “set it and forget it” featureContextKey times of day to post – which of you fans are most engaged on FB and with your page?Moments not impressions
  • 12-18 monthsLong term focusJust like real life
  • After an event – business cardsDon’t let LinkedIn be set it and forget itQuieter network
  • Transcript

    • 1. Intentional Relationship Building with Social Media Webinar: 3/27/14 Hosted by: @katielance and @contactually #SMREwebinar Katie Lance Brian Pesin
    • 2. THIS WEBINAR • Case studies of agents successfully using relationship building strategies in social media • How to be intentional with Facebook, Twitter and LinkedIn • How to leverage each social platform to keep in touch with your sphere • Creating an integrated social media strategy • Q/A #SMREwebinar
    • 3. “SO, I HAVE A LOT OF FRIENDS AND FANS… NOW WHAT?” #SMREwebinar
    • 4. #SMREwebinar
    • 5. ARE YOU CONNECTING WITH PEOPLE? • Beyond the status update • Are connecting with people intentionally or haphazardly? • Stop the random acts of social media #SMREwebinar
    • 6. BEING INTENTIONAL ON FACEBOOK… #SMREwebinar
    • 7. CASE STUDY EXAMPLES #SMREwebinar
    • 8. CASE STUDY EXAMPLES #SMREwebinar
    • 9. ALANTE REAL ESTATE
    • 10. THE BOUTIQUE REAL ESTATE GROUP
    • 11. DO YOU HAVE A CONTENT STRATEGY? #SMREwebinar
    • 12. Local Real Estate National Real Estate Local & Community Personal Interests Favorite feature of a listing Compare home prices School holiday calendar Local sports team Story of a past client Economy news – MSNrealestate.com Downtown holiday dates Favorite pizza joint Neighborhood #1 Local. V. National Best place to get a burger Favorite coffee house Neighborhood #2 Article from the WSJ Why (city) is a great place to live Favorite winery Neighborhood #3 Article from Inman News Elementary school boundaries Coolest place to get away Neighborhood #4 Article from Fortune Story of a relocation client Best park for kids or dogs Local market stats Article from Forbes Story of giving back Favorite boutique Home improvement tips Article from the NYTimes Article link from local community blog Family friendly places CONTENT GRID Go to KatieLance.com - sign up for my email list to receive a free copy of the content grid!
    • 13. FACEBOOK PAGES APP
    • 14. Are you providing the right content, to the right people, at the right time?
    • 15. IMAGES MAKE A HUGE DIFFERENCE #SMREwebinar
    • 16. FACEBOOK LISTS: A.K.A. “WEEDING THROUGH THE NOISE” #SMREwebinar
    • 17. FACEBOOK LISTS - CREATE 2 LISTS 1.Clients 2.Potential Clients https://www.facebook.com/bookmarks/lists #SMREwebinar
    • 18. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE #SMREwebinar
    • 19. RELATIONSHIPS ARE BUILT OVER SMALL INTERACTIONS OVER TIME #SMREwebinar
    • 20. 7 THINGS THAT MAKE A BIG DIFFERENCE 1. Write on other people’s walls 2. Send private messages 3. Think long term 4. Short and sweet 5. Grammar counts. Edit ruthlessly. 6. What would get YOU to comment, like or share? 7. Post once a day. Consistency! #SMREwebinar
    • 21. IT’S WHERE TO START IN SOCIAL #SMREwebinar
    • 22. LINKEDIN SHOULD NOT BE THE “SET IT AND FORGET IT NETWORK” #SMREwebinar
    • 23. LINKEDIN – GIVE TO GET • Reach out to potential and current clients via LinkedIn – as part of the process • It’s where to start in social when reaching out • Other ways to engage: LinkedIn endorsements and testimonials #SMREwebinar
    • 24. • Easy way to connect and expand your sphere professionally • Make sure your profile is updated! DON’T BE PASSIVE WITH LINKEDIN #SMREwebinar
    • 25. LINKEDIN CONTACTS #SMREwebinar
    • 26. #SMREwebinar
    • 27. TWITTER BEST PRACTICES 1. If someone tweets you – respond! No tweet left behind! 2. Tweet more about others than yourself! 3. Don’t over think it #SMREwebinar
    • 28. TWITTER 1. Reach out to potential and current clients via Twitter – as part of the process 2. Put them into a Client and Potential Client list (can be public or private) 3. Look at that list daily, authentically engage #SMREwebinar
    • 29. CREATE A “LOCAL NEWS” LIST #SMREwebinar
    • 30. THE BEST TOOLS TO HAVE IN YOUR TOOL CHEST #SMREwebinar
    • 31. SCHEDULING TWEETS #SMREwebinar
    • 32. SCHEDULING FACEBOOK BUSINESS PAGES POSTS #SMREwebinar
    • 33. INTEGRATING SOCIAL MEDIA #SMREwebinar
    • 34. YOUR LIFE IS CONTENT! #SMREwebinar
    • 35. Contact Me KatieLance.com Sign up for my email newsletter for weekly tips! #SMREwebinar

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