Best Practices: Building Relationships With Social Media for Real Estate Pros

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In this webinar, hosted by Inman News, sponsored by Hearsay Social and presented by Katie Lance, we covered the most important things real estate professionals can do when leveraging social media to …

In this webinar, hosted by Inman News, sponsored by Hearsay Social and presented by Katie Lance, we covered the most important things real estate professionals can do when leveraging social media to build relationships. Tips on maximizing Facebook, Twitter and LinkedIn are reviewed. For more information, please visit http://facebook.com/KatieLanceConsulting

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  • PromotionsBrandingNewsPRCrisis Management
  • People on the fringeSocial signals, people are sharing more than ever
  • Consistency8-% of your SOI is on FBDrip everyday – v. 1x s month
  • Scaling relationships with social – then Thank you economy – Gary V
  • Tweaking the dials NuancesIt’s scalable if you want it to be
  • In real estate we love to talkTalk about why you LOVE what you do – the moment 1st set of keys

Transcript

  • 1. Best Practices:BuildingRelationshipsWith SocialMedia Inman News Webinar 1/24/13 Sponsored by Hearsay Social Presented by Katie Lance @katielance #InmanWeb
  • 2. #InmanWeb This webinar• Interview with Hearsay Social• Opportunities with social• Creating business via social• Little things that make a huge difference• Tools for success• Being intentional• Q/A
  • 3. Hearsay Social Helps Organizations Succeed in the Social, Mobile Era The Complete Social Media Solution for Real Estate45,000+ agents 10M+ client relationships supported on social media 400% customer growth Every social network, every device Every LOB, every level of the organization Technology, strategy, change management © 2013 Hearsay Social
  • 4. Case Study: Farmers Insurance Brand Page 6,000+ Agent Profiles Recruiting Pages From corporate to agents to recruiting, Hearsay Social powers social media ROI across the enterprise. — Marc Zeitlin, VP Marketing© 2013 Hearsay Social
  • 5. Case Study: Farmers Insurance Nearly all of my new clients this year have come from Hearsay Social. — James Peregrino Agent of the Year, Pacific Zone© 2013 Hearsay Social
  • 6. Professionals Can Engage in the Office or On-the-Go© 2013 Hearsay Social
  • 7. Get immediate access to eight free resources to equip you and your agents to sell more through social media today. This kit is packed with white papers, eBooks, webcasts, and more! Click the link we just shared via GoToWebinar! Or you can go here: www.bit.ly/WtJFA8 (Remember, this URL is case sensitive)© 2013 Hearsay Social
  • 8. #InmanWeb WE’VE BEEN GIVEN ANINCREDIBLE OPPORTUNITY
  • 9. #InmanWebSOCIAL MEDIA HAS OPENED A DOOR
  • 10. #InmanWebSET YOUR BRAND ON FIRE
  • 11. #InmanWeb“Do you havebusiness that you canattribute because offriendships you havedeveloped throughsocial media?”
  • 12. #InmanWeb“Absolutely, last timeI tracked it, SM wasbringing in 80% of mybusiness”- Ryan Hukill
  • 13. #InmanWeb“I can directly track over $30M insales to Facebook relationships. Itmay be even higher. Last night Ilisted a house in Summit, NJ for$1,750,000, directly because ofFacebook.”– Karen Bigos
  • 14. #InmanWeb“14 deals in 13months because ofFacebook!”- Robert C. Stern
  • 15. #InmanWebON THE FRINGE
  • 16. #InmanWeb“Social media is nolonger a passing trendas we enter the fullyfledged social mediaage this year”
  • 17. #InmanWebSOCIAL MOVES FAST – CAN YOU KEEP UP?
  • 18. #InmanWebEvery minute of the day Source: creotivo.com
  • 19. #InmanWeb
  • 20. #InmanWebWHAT ARE WE DOING WITH OUR TIME?
  • 21. #InmanWebIT’S ALL IN THE DETAILS
  • 22. #InmanWeb Little things that make a big difference• No tweet left behind• Every notification• Every comment gets acknowledged• Every private message“Over and over again, connecting people with one another is whatlasts online. Some folks thought it was about technology, but it’snot.” – Seth Godin
  • 23. #InmanWeb Relationships are built over small interactions over timeIt’s easy to be the person doing all thetalking.The real beauty of social media islistening and noticing
  • 24. #InmanWeb THINK DIFFERENTLY(DON’T BE JUST A BROADCASTER!)
  • 25. #InmanWeb Are you connecting with people?• Beyond the status update• Are connecting with people intentionally or haphazardly?• Stop the random acts of social media
  • 26. #InmanWeb Tools to build relationships• Company blog – catchy stories, behind the scenes• Social media groups – who is the audience you want to build rapport with• Groups foster productive conversations• Wisdom of crowds: ask the people who follow you for advice
  • 27. #InmanWebBE INTENTIONAL
  • 28. #InmanWebBeing intentional… The Big 3: 1. LinkedIn 1. Twitter 1. Facebook
  • 29. #InmanWeb LinkedIn• Reach out to potential and current clients via LinkedIn – as part of the process• It’s where to start in social when reaching out• Other ways to engage: LinkedIn endorsements and testimonials• Give to get
  • 30. #InmanWeb Twitter• Reach out to potential and current clients via Twitter – as part of the process• Put them into a Client and Potential Client list (can be public or private)• Look at that list daily, authentically engage
  • 31. #InmanWeb Create 2 Facebook lists1. Clients2. Potential Clients(these lists are private!)
  • 32. #InmanWebOnce a day. Every day.Authentically engage
  • 33. #InmanWeb Facebook Groups• Big opportunity to build relationships: – Your team – People who live in _____ town – 1st time homebuyers• Who are the people you want to build and cultivate relationships with?• Must have the bandwidth to participate
  • 34. #InmanWebAUTHENTICITY
  • 35. #InmanWebDon’t just act authentic – be authentic• Don’t filter out negative feedback or negative posts• Authenticity is not just another buzz word• Be real to create trust
  • 36. #InmanWebBUILD TRUST WITH OTHERS
  • 37. #InmanWebBE A CONNECTOR
  • 38. #InmanWebBE RELEVANT
  • 39. #InmanWeb Cultivate brand advocates• Who are you raving fans?• Friends trust friends who are advocates• Take care of your brand advocates• Be part of their audience too: tweet them, LinkedIn endorsement
  • 40. #InmanWeb Taking the online offline• It’s amazing how many people don’t connect after an event• Reach out via LinkedIn, Twitter and Facebook• Write notes on business cards – where you met them
  • 41. #InmanWeb Contact me/ Q’sKatie Lance@katielanceFacebook.com/KatieLanceConsultingGen Williams@gywilliamsFacebook.com/HearsaySocialhearsaysocial.com
  • 42. Get immediate access to eight free resources to equip you and your agents to sell more through social media today. This kit is packed with white papers, eBooks, webcasts, and more! Click the link we just shared via GoToWebinar! Or you can go here: www.bit.ly/WtJFA8 (Remember, this URL is case sensitive)© 2013 Hearsay Social