Best Practices:BuildingRelationshipsWith SocialMedia                  Inman News Webinar 1/24/13                   Sponsor...
#InmanWeb                  This webinar• Interview with Hearsay  Social• Opportunities with social• Creating business via ...
Hearsay Social Helps Organizations Succeed in the Social, Mobile Era The Complete Social Media Solution for Real Estate45,...
Case Study: Farmers Insurance                Brand Page               6,000+ Agent Profiles                  Recruiting Pa...
Case Study: Farmers Insurance                                   Nearly all of my new clients this year                    ...
Professionals Can Engage in the Office or On-the-Go© 2013 Hearsay Social
Get immediate access to eight free  resources to equip you and your agents  to sell more through social media today.  This...
#InmanWeb  WE’VE BEEN GIVEN ANINCREDIBLE OPPORTUNITY
#InmanWebSOCIAL MEDIA HAS OPENED        A DOOR
#InmanWebSET YOUR BRAND ON FIRE
#InmanWeb“Do you havebusiness that you canattribute because offriendships you havedeveloped throughsocial media?”
#InmanWeb“Absolutely, last timeI tracked it, SM wasbringing in 80% of mybusiness”- Ryan Hukill
#InmanWeb“I can directly track over $30M insales to Facebook relationships. Itmay be even higher. Last night Ilisted a hou...
#InmanWeb“14 deals in 13months because ofFacebook!”- Robert C. Stern
#InmanWebON THE FRINGE
#InmanWeb“Social media is nolonger a passing trendas we enter the fullyfledged social mediaage this year”
#InmanWebSOCIAL MOVES FAST – CAN     YOU KEEP UP?
#InmanWebEvery minute of the day                          Source: creotivo.com
#InmanWeb
#InmanWebWHAT ARE WE DOING WITH OUR TIME?
#InmanWebIT’S ALL IN THE DETAILS
#InmanWeb Little things that make a big difference• No tweet left behind• Every notification• Every comment gets  acknowle...
#InmanWeb    Relationships are built over small          interactions over timeIt’s easy to be the person doing all thetal...
#InmanWeb  THINK DIFFERENTLY(DON’T BE JUST A BROADCASTER!)
#InmanWeb Are you connecting with people?• Beyond the status update• Are connecting with people intentionally or  haphazar...
#InmanWeb      Tools to build relationships• Company blog – catchy  stories, behind the scenes• Social media groups –  who...
#InmanWebBE INTENTIONAL
#InmanWebBeing intentional…          The Big 3:          1. LinkedIn          1. Twitter          1. Facebook
#InmanWeb                    LinkedIn• Reach out to potential  and current clients via  LinkedIn – as part of the  process...
#InmanWeb                         Twitter• Reach out to  potential and  current clients via  Twitter – as part of  the pro...
#InmanWeb             Create 2 Facebook lists1. Clients2. Potential Clients(these lists are private!)
#InmanWebOnce a day. Every day.Authentically engage
#InmanWeb            Facebook Groups• Big opportunity to build relationships:  – Your team  – People who live in _____ tow...
#InmanWebAUTHENTICITY
#InmanWebDon’t just act authentic – be authentic• Don’t filter out  negative feedback or  negative posts• Authenticity is ...
#InmanWebBUILD TRUST WITH OTHERS
#InmanWebBE A CONNECTOR
#InmanWebBE RELEVANT
#InmanWeb       Cultivate brand advocates• Who are you raving  fans?• Friends trust friends  who are advocates• Take care ...
#InmanWeb       Taking the online offline• It’s amazing how many  people don’t connect  after an event• Reach out via  Lin...
#InmanWeb               Contact me/ Q’sKatie Lance@katielanceFacebook.com/KatieLanceConsultingGen Williams@gywilliamsFaceb...
Get immediate access to eight free  resources to equip you and your agents  to sell more through social media today.  This...
Best Practices: Building Relationships With Social Media for Real Estate Pros
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Best Practices: Building Relationships With Social Media for Real Estate Pros

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In this webinar, hosted by Inman News, sponsored by Hearsay Social and presented by Katie Lance, we covered the most important things real estate professionals can do when leveraging social media to build relationships. Tips on maximizing Facebook, Twitter and LinkedIn are reviewed. For more information, please visit http://facebook.com/KatieLanceConsulting

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  • PromotionsBrandingNewsPRCrisis Management
  • People on the fringeSocial signals, people are sharing more than ever
  • Consistency8-% of your SOI is on FBDrip everyday – v. 1x s month
  • Scaling relationships with social – then Thank you economy – Gary V
  • Tweaking the dials NuancesIt’s scalable if you want it to be
  • In real estate we love to talkTalk about why you LOVE what you do – the moment 1st set of keys
  • Transcript of "Best Practices: Building Relationships With Social Media for Real Estate Pros"

    1. 1. Best Practices:BuildingRelationshipsWith SocialMedia Inman News Webinar 1/24/13 Sponsored by Hearsay Social Presented by Katie Lance @katielance #InmanWeb
    2. 2. #InmanWeb This webinar• Interview with Hearsay Social• Opportunities with social• Creating business via social• Little things that make a huge difference• Tools for success• Being intentional• Q/A
    3. 3. Hearsay Social Helps Organizations Succeed in the Social, Mobile Era The Complete Social Media Solution for Real Estate45,000+ agents 10M+ client relationships supported on social media 400% customer growth Every social network, every device Every LOB, every level of the organization Technology, strategy, change management © 2013 Hearsay Social
    4. 4. Case Study: Farmers Insurance Brand Page 6,000+ Agent Profiles Recruiting Pages From corporate to agents to recruiting, Hearsay Social powers social media ROI across the enterprise. — Marc Zeitlin, VP Marketing© 2013 Hearsay Social
    5. 5. Case Study: Farmers Insurance Nearly all of my new clients this year have come from Hearsay Social. — James Peregrino Agent of the Year, Pacific Zone© 2013 Hearsay Social
    6. 6. Professionals Can Engage in the Office or On-the-Go© 2013 Hearsay Social
    7. 7. Get immediate access to eight free resources to equip you and your agents to sell more through social media today. This kit is packed with white papers, eBooks, webcasts, and more! Click the link we just shared via GoToWebinar! Or you can go here: www.bit.ly/WtJFA8 (Remember, this URL is case sensitive)© 2013 Hearsay Social
    8. 8. #InmanWeb WE’VE BEEN GIVEN ANINCREDIBLE OPPORTUNITY
    9. 9. #InmanWebSOCIAL MEDIA HAS OPENED A DOOR
    10. 10. #InmanWebSET YOUR BRAND ON FIRE
    11. 11. #InmanWeb“Do you havebusiness that you canattribute because offriendships you havedeveloped throughsocial media?”
    12. 12. #InmanWeb“Absolutely, last timeI tracked it, SM wasbringing in 80% of mybusiness”- Ryan Hukill
    13. 13. #InmanWeb“I can directly track over $30M insales to Facebook relationships. Itmay be even higher. Last night Ilisted a house in Summit, NJ for$1,750,000, directly because ofFacebook.”– Karen Bigos
    14. 14. #InmanWeb“14 deals in 13months because ofFacebook!”- Robert C. Stern
    15. 15. #InmanWebON THE FRINGE
    16. 16. #InmanWeb“Social media is nolonger a passing trendas we enter the fullyfledged social mediaage this year”
    17. 17. #InmanWebSOCIAL MOVES FAST – CAN YOU KEEP UP?
    18. 18. #InmanWebEvery minute of the day Source: creotivo.com
    19. 19. #InmanWeb
    20. 20. #InmanWebWHAT ARE WE DOING WITH OUR TIME?
    21. 21. #InmanWebIT’S ALL IN THE DETAILS
    22. 22. #InmanWeb Little things that make a big difference• No tweet left behind• Every notification• Every comment gets acknowledged• Every private message“Over and over again, connecting people with one another is whatlasts online. Some folks thought it was about technology, but it’snot.” – Seth Godin
    23. 23. #InmanWeb Relationships are built over small interactions over timeIt’s easy to be the person doing all thetalking.The real beauty of social media islistening and noticing
    24. 24. #InmanWeb THINK DIFFERENTLY(DON’T BE JUST A BROADCASTER!)
    25. 25. #InmanWeb Are you connecting with people?• Beyond the status update• Are connecting with people intentionally or haphazardly?• Stop the random acts of social media
    26. 26. #InmanWeb Tools to build relationships• Company blog – catchy stories, behind the scenes• Social media groups – who is the audience you want to build rapport with• Groups foster productive conversations• Wisdom of crowds: ask the people who follow you for advice
    27. 27. #InmanWebBE INTENTIONAL
    28. 28. #InmanWebBeing intentional… The Big 3: 1. LinkedIn 1. Twitter 1. Facebook
    29. 29. #InmanWeb LinkedIn• Reach out to potential and current clients via LinkedIn – as part of the process• It’s where to start in social when reaching out• Other ways to engage: LinkedIn endorsements and testimonials• Give to get
    30. 30. #InmanWeb Twitter• Reach out to potential and current clients via Twitter – as part of the process• Put them into a Client and Potential Client list (can be public or private)• Look at that list daily, authentically engage
    31. 31. #InmanWeb Create 2 Facebook lists1. Clients2. Potential Clients(these lists are private!)
    32. 32. #InmanWebOnce a day. Every day.Authentically engage
    33. 33. #InmanWeb Facebook Groups• Big opportunity to build relationships: – Your team – People who live in _____ town – 1st time homebuyers• Who are the people you want to build and cultivate relationships with?• Must have the bandwidth to participate
    34. 34. #InmanWebAUTHENTICITY
    35. 35. #InmanWebDon’t just act authentic – be authentic• Don’t filter out negative feedback or negative posts• Authenticity is not just another buzz word• Be real to create trust
    36. 36. #InmanWebBUILD TRUST WITH OTHERS
    37. 37. #InmanWebBE A CONNECTOR
    38. 38. #InmanWebBE RELEVANT
    39. 39. #InmanWeb Cultivate brand advocates• Who are you raving fans?• Friends trust friends who are advocates• Take care of your brand advocates• Be part of their audience too: tweet them, LinkedIn endorsement
    40. 40. #InmanWeb Taking the online offline• It’s amazing how many people don’t connect after an event• Reach out via LinkedIn, Twitter and Facebook• Write notes on business cards – where you met them
    41. 41. #InmanWeb Contact me/ Q’sKatie Lance@katielanceFacebook.com/KatieLanceConsultingGen Williams@gywilliamsFacebook.com/HearsaySocialhearsaysocial.com
    42. 42. Get immediate access to eight free resources to equip you and your agents to sell more through social media today. This kit is packed with white papers, eBooks, webcasts, and more! Click the link we just shared via GoToWebinar! Or you can go here: www.bit.ly/WtJFA8 (Remember, this URL is case sensitive)© 2013 Hearsay Social

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