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Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
Hone Your Social Media Strategy - Presentation for RE/MAX Michigan
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Hone Your Social Media Strategy - Presentation for RE/MAX Michigan

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This was a presentation I gave 4/24/13 for the RE/MAX of Michigan event. This presentation is about building relationships and cultivating business with social media for real estate professionals as …

This was a presentation I gave 4/24/13 for the RE/MAX of Michigan event. This presentation is about building relationships and cultivating business with social media for real estate professionals as well as developing a content strategy. Please connect with me here: http://facebook.com/KatieLanceConsulting or on Twitter @katielance

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  • A few days ago my mom called me up to say that my dad had found a box of mine in the garage tucked way in the backMy 1st thought was – well, what’s in there?
  • People on the fringeSocial signals, people are sharing more than ever
  • Consistency8-% of your SOI is on FBDrip everyday – v. 1x s month
  • My boys will never know a world differentSwipe a arcade game
  • 12-18 monthsLong term focusJust like real life
  • In real estate we love to talkTalk about why you LOVE what you do – the moment 1st set of keys
  • Transcript

    • 1. Take Your Business to the Next Level:Hone Your Social Media StrategyPresented by: Katie LanceCEO and Owner, Katie Lance Consulting@katielance
    • 2. I’M REALLY GLADFACEBOOK DID NOT EXISTWHEN I WAS 15
    • 3. WE’VE BEEN GIVEN ANINCREDIBLE OPPORTUNITY
    • 4. SOCIAL MEDIA HAS OPENEDA DOOR
    • 5. “Do you havebusiness that you canattribute because offriendships you havedeveloped throughsocial media?”
    • 6. “Absolutely, last timeI tracked it, SM wasbringing in 80% of mybusiness”- Ryan Hukill
    • 7. “I can directly track over$30M in sales to Facebookrelationships. It may be evenhigher. Last night I listed ahouse in Summit, NJ for$1,750,000, directly becauseof Facebook.”– Karen Bigos
    • 8. “14 deals in 13 monthsbecause of Facebook!”- Robert C. Stern
    • 9. IT HAS CHANGED THEWAY NEWS IS SPREAD
    • 10. IT’S NOT A JUST A MARKETING CHANNELIT’S A COMMUNICATIONS CHANNEL
    • 11. SOCIAL MEDIAIS NOT AONE-WAYSTREET
    • 12. IT’S LESS ABOUT YOU…MORE ABOUT THEM
    • 13. MARKETING USED TO BEONE DIMENTIONAL
    • 14. NOW BRANDS CAN HAVE A TWO-WAYCONVERSATION WITH CONSUMERS“…And they bringtheir 130 friendsalong for the ride.Social media is wordof mouth at scale”- Sheryl Sandberg, COO,Facebook
    • 15. “Social media isno longer apassing trend aswe enter thefully fledgedsocial media agethis year”
    • 16. SOCIAL MOVES FAST – CANYOU KEEP UP?
    • 17. EVERY MINUTE OF THE DAYSource: creotivo.com
    • 18. WHAT ARE WE DOINGWITH OUR TIME?
    • 19. ARE YOU CONNECTINGWITH PEOPLE?• Beyond the statusupdate• Are connecting withpeople intentionally orhaphazardly?• Stop the random acts ofsocial media
    • 20. BE INTENTIONAL
    • 21. TODAY1. The Big 3: Facebook, LinkedIn andTwitter2. Building relationships and strategy3. Fitting it into your business4. Using it as a tool to build yourbusiness5. Tools for managing it – making themost use of your time
    • 22. CONNECTING WITH THE“BIG 3”
    • 23. FACEBOOK PERSONAL PROFILE• It can’t be all aboutreal estate• Be you, be authentic• Act like you would ata dinner party• Reconnect withfriends andcolleagues30Facebook.com/KatieLance
    • 24. FACEBOOK LISTS: A.K.A.“WEEDING THROUGH THE NOISE”
    • 25. FACEBOOK LISTS - CREATE 2 LISTS1.Clients2.Potential Clientshttps://www.facebook.com/bookmarks/lists
    • 26. ONCE A DAY. EVERY DAYAUTHENTICALLY ENGAGE
    • 27. FACEBOOK BUSINESS PAGES• Your posts show up inyour members newsfeed• People can “like” yourpage and not have tofriend you• Opportunity to showcaseyour expertise in realestate and the communityFacebook.com/KatieLanceConsulting
    • 28. CELEBRATING MOMENTS
    • 29. THINGS THAT MAKE A BIGDIFFERENCE1. Write on other people’s walls2. Send private messages3. Think long term4. Short and sweet5. Grammar counts. Edit ruthlessly.6. What would get YOU to comment, like orshare?7. Post once a day. Consistency!
    • 30. AUTHENTICITY
    • 31. DON’T ACT AUTHENIC – BEAUTHENTIC• Don’t filter outnegative feedback ornegative posts• Authenticity is not justanother buzz word• Be real to create trust
    • 32. DO YOU HAVE A CONTENTSTRATEGY?
    • 33. Local Real EstateNational RealEstateLocal & Community Personal InterestsFavorite feature of alistingCompare home prices School holiday calendar Local sports teamStory of a past client Economy newsDowntown holidaydatesFavorite pizza jointNeighborhood #1 Local v. NationalBest place to get aburgerFavorite coffee houseNeighborhood #2 Article from state assocWhy ___is a great placeto liveFavorite wineryNeighborhood #3 Article from NARElementary schoolboundariesCoolest place to getawayNeighborhood #4 Article from InmanStory of a relocationclientBest park for kids ordogsLocal market statsArticle from WSJ Story of giving back Favorite boutiqueHome improvement tips Article from NYTimes Article from Patch.com Family friendly placesContent Grid
    • 34. IMAGES MAKE A HUGEDIFFERENCE
    • 35. IMAGES MAKE A HUGEDIFFERENCE
    • 36. FACEBOOK GROUPS• Users have to beapproved to join• Generally, moreconversationhappens in groupsbecause of privacy• Downside, your postsdo not show up inyour membersnewsfeeds45
    • 37. RELATIONSHIPS ARE BUILTOVER SMALLINTERACTIONS OVER TIME
    • 38. It’s easy to be the person doingall the talking. The real beauty ofsocial media is listening andnoticing.
    • 39. BUT WHAT ABOUTLINKEDIN?
    • 40. LINKEDIN SHOULD NOT BETHE “SET IT AND FORGET ITNETWORK”
    • 41. LINKEDIN – GIVE TO GET• Reach out to potentialand current clients viaLinkedIn – as part of theprocess• It’s where to start insocial when reachingout• Other ways to engage:LinkedIn endorsementsand testimonials• Give to get
    • 42. • Every potential clientyou meet, connectwith them onLinkedIn (andTwitter)• Easy way to connectand expand yoursphere professionallyDON’T BE PASSIVE WITHLINKEDIN
    • 43. BUILDING NEW RELATIONSHIPSWITH LINKEDIN• Every new person you meet that COULD be aclient – are you connecting with them onLinkedIn?• Are you sending them an email or LinkedInmessage saying how great it was to meet orconnect with them?• People want to work with busy people (it’s okto brag – a little!)
    • 44. TWITTER• Reach out topotential andcurrent clients viaTwitter – as part ofthe process• Put them into aClient and PotentialClient list (can bepublic or private)• Look at that listdaily, authenticallyengage
    • 45. KNOW THE RULES OF THE ROAD• It’s ok to tweet publicly to someone using the@ sign.• Not sure about it being public? Send a DM(Direct Message)• When you start a tweet with someone’s name– the only people who see it are the peoplethat follow you and them!
    • 46. TWITTER BEST PRACTICES• If someone tweetsyou – respond! Notweet left behind!• Tweet more aboutothers than yourself!• Don’t over think it
    • 47. WHAT THE HECK IS A HASHTAG?
    • 48. CREATE A “LOCAL NEWS” LIST
    • 49. THE BEST TOOLS TO HAVEIN YOUR TOOL CHEST
    • 50. THINK BEYOND THE NOW
    • 51. THE 3 DAY RULE• Think ahead – later today, tomorrow, theweekend• 3 day rule – always be thinking 3 days ahead• Use scheduling tools as needed• Content, content, content• Consistency, consistency, consistency• THIS IS HOW YOU WIN!
    • 52. SCHEDULING TWEETSa.k.a. “drip marketing” for Twitter
    • 53. SCHEDULING FACEBOOKBUSINESS PAGES POSTS
    • 54. FACEBOOK PAGES APP
    • 55. PUBLISHING ACROSSMULTIPLE CHANNELS• Look for content thatcan apply to multiplechannels• Look for content that isrelevant, fun, interesting• Be consistent
    • 56. GROWING YOUR SOCIALMEDIA CHANNELS5 Must-Do’s• Suggest people like your page• Add social icons to your site• Email signature• Email – mention in email newsletter• Send out special – give them a reason why
    • 57. INTEGRATING SOCIALMEDIA INTO YOURBUSINESS
    • 58. MAKE SOCIAL PART OFWHAT YOU DO EVERYDAY
    • 59. YOUR LIFE IS CONTENT!
    • 60. TAKE THE ONLINE OFFLINE
    • 61. TAKING THE ONLINE OFFLINE• It’s amazing how manypeople don’t connectafter an event• Reach out via LinkedIn,Twitter and Facebook• Write notes on businesscards – where you metthem
    • 62. IN CLOSING1. No tweet left behind2. Be authentic3. Listen more4. Be strategic5. Be intentional
    • 63. CONTACT MEKATIE LANCE@KatieLanceFacebook.com/KatieLanceConsulting

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