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Grow Your Business Cultivate and Harvest Relationships with Social Media

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Leverage, listen, look and learn tactics and strategies for using social media to prospect and build relationships with your clients - past, current and future! This deck was for a webinar with …

Leverage, listen, look and learn tactics and strategies for using social media to prospect and build relationships with your clients - past, current and future! This deck was for a webinar with @REDominance on 3/12/13. For more info please visit http://facebook.com/KatieLanceConsulting or @katielance on Twitter

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  • People on the fringeSocial signals, people are sharing more than ever
  • 12-18 monthsLong term focusJust like real life
  • In real estate we love to talkTalk about why you LOVE what you do – the moment 1st set of keys
  • Transcript

    • 1. Grow Your Business:Cultivate and Harvest Relationships With Social Media #REDominance Katie Lance, CEO and Owner, Katie Lance Consulting @katielance
    • 2. #REDominance WE’VE BEEN GIVEN ANINCREDIBLE OPPORTUNITY #REDominance
    • 3. #REDominanceSOCIAL MEDIA HAS OPENED A DOOR #REDominance
    • 4. IT’S NOT A JUST A MARKETING CHANNEL IT’S A COMMUNICATIONS CHANNEL #REDominance
    • 5. This webinar• Leverage the power of Facebook, Twitter and LinkedIn through a content strategy and a listening strategy for connecting with those who can bring you business in the next 12 months• Cut through the noise of social media and zero in on the people you most want to connect with through social media• How to use social media as a listening and communications tool - not just a broadcasting tool• Learn specific strategies to implement using the "big 3 in social media" - LinkedIn, Twitter and Facebook to help cultivate relationships and build business #REDominance
    • 6. MARKETING USED TO BE ONE DIMENTIONAL #REDominance
    • 7. NOW BRANDS CAN HAVE A TWO-WAY CONVERSATION WITH CONSUMERS“…And they bringtheir 130 friendsalong for the ride.Social media is wordof mouth at scale”- Sheryl Sandberg, COO, Facebo ok #REDominance
    • 8. “SO, I HAVE A LOT OF FRIENDS AND FANS… NOW WHAT?” #REDominance
    • 9. BE INTENTIONAL #REDominance
    • 10. ARE YOU CONNECTING WITH PEOPLE?• Beyond the status update• Are connecting with people intentionally or haphazardly?• Stop the random acts of social media #REDominance
    • 11. CONNECTING WITH THE “BIG 3” #REDominance
    • 12. FACEBOOK PERSONAL PROFILE• It can’t be all about real estate• Be you, be authentic• Act like you would at a dinner party• Reconnect with Facebook.com/KatieLance friends and colleagues #REDominance 12
    • 13. FACEBOOK LISTS: A.K.A.“WEEDING THROUGH THE NOISE” #REDominance
    • 14. FACEBOOK LISTS - CREATE 2 LISTS1.Clients https://www.facebook.com/bookmarks/lists2.Potential Clients #REDominance
    • 15. ONCE A DAY. EVERY DAY AUTHENTICALLY ENGAGE #REDominance
    • 16. #REDominance
    • 17. FACEBOOK BUSINESS PAGES• Your posts show up in your members newsfeed• People can “like” your page and not have to friend you Facebook.com/KatieLanceConsulting• Opportunity to showcase your expertise in real estate and the community #REDominance 18
    • 18. #REDominance
    • 19. ASK QUESTIONS Are you going to the the holiday event downtown this weekend? Click “LIKE” if you are! QUICK POLL: Have you lived in your house for 5 or more years? What is the #1 thing you love about (your city)? #REDominance
    • 20. 7 THINGS THAT MAKE A BIG DIFFERENCE1. Write on other people’s walls2. Send private messages3. Think long term4. Short and sweet5. Grammar counts. Edit ruthlessly.6. What would get YOU to comment, like or share?7. Post once a day. Consistency! #REDominance
    • 21. DO YOU HAVE A CONTENT STRATEGY? #REDominance
    • 22. #REDominance
    • 23. CONTENT GRID National RealLocal Real Estate Local & Community Personal Interests EstateFavorite feature of a Compare home prices School holiday calendar Local sports teamlisting Favorite pizza joint Downtown holidayStory of a past client Economy news dates Best place to get a Favorite coffee houseNeighborhood #1 Local v. National burger Why ___is a great place Favorite wineryNeighborhood #2 Article from state assoc to live Elementary school Coolest place to getNeighborhood #3 Article from NAR boundaries away Story of a relocation Best park for kids orNeighborhood #4 Article from Inman client dogsLocal market stats Article from WSJ Story of giving back Favorite boutiqueHome improvement tips Article from NYTimes Article from Patch.com Family friendly places
    • 24. IMAGES MAKE A HUGE DIFFERENCE• Images, images, images – your OWN are best• Use your smartphone apps: Instagram, Over, Camera+, Snapseed,
    • 25. WHY DOES THIS WORK? #REDominance
    • 26. RELATIONSHIPS ARE BUILT OVER SMALLINTERACTIONS OVER TIME #REDominance
    • 27. It’s easy to be the person doingall the talking. The real beauty ofsocial media is listening andnoticing. #REDominance
    • 28. BUT WHAT ABOUT LINKEDIN? #REDominance
    • 29. LINKEDIN SHOULD NOT BETHE “SET IT AND FORGET IT NETWORK” #REDominance
    • 30. LINKEDIN – GIVE TO GET• Reach out to potential and current clients via LinkedIn – as part of the process• It’s where to start in social when reaching out• Other ways to engage: LinkedIn endorsements and testimonials #REDominance
    • 31. DON’T BE PASSIVE WITH LINKEDIN• Every potential client you meet, connect with them on LinkedIn (and Twitter)• Easy way to connect and expand your sphere professionally #REDominance
    • 32. WHAT ABOUT TWITTER? #REDominance
    • 33. TWITTER BEST PRACTICES1. If someone tweets you – respond! No tweet left behind!2. Tweet more about others than yourself!3. Don’t over think it #REDominance
    • 34. TWITTER• Reach out to potential and current clients via Twitter – as part of the process• Put them into a Client and Potential Client list (can be public or private)• Look at that list daily, authentically engage #REDominance
    • 35. CREATE A “LOCAL NEWS” LIST
    • 36. THE BEST TOOLS TO HAVE IN YOUR TOOL CHEST #REDominance
    • 37. SCHEDULING TWEETSa.k.a. “drip marketing” for Twitter #REDominance
    • 38. SCHEDULING FACEBOOKBUSINESS PAGES POSTS #REDominance
    • 39. FACEBOOK PAGES APP #REDominance
    • 40. ZITE #REDominance
    • 41. GROWING YOUR SOCIAL MEDIA CHANNELS5 Must-Do’s• Suggest people like your page• Add social icons to your site• Email signature• Email – mention in email newsletter• Send out special – give them a reason why #REDominance
    • 42. INTEGRATING SOCIAL MEDIA INTO YOUR BUSINESS #REDominance
    • 43. MAKE SOCIAL PART OFWHAT YOU DO EVERYDAY
    • 44. YOUR LIFE IS CONTENT!
    • 45. IN CLOSING1. No tweet left behind2. Be authentic3. Listen more4. Be strategic5. Be intentional #REDominance
    • 46. CONTACT ME – Q/A KATIE LANCE @KatieLance Next.Inman.comFacebook.com/KatieLanceConsulting #REDominance

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