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Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
Creating Your Visual Social Media Strategy for Real Estate Webinar
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Creating Your Visual Social Media Strategy for Real Estate Webinar

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These are the slides from a webinar I hosted today with the Contactually team. This presentation is all about using Pinterest, Instagram and other platforms to make the most of your visual social …

These are the slides from a webinar I hosted today with the Contactually team. This presentation is all about using Pinterest, Instagram and other platforms to make the most of your visual social media strategy. Click here for the recording of this webinar: http://info.contactually.com/katie-lance-social-media-webinar-intentional-relationship-building-smrewebinar. Also, click here to download my free eBook: http://info.contactually.com/katie-lance-social-media-webinar-intentional-relationship-building-smrewebinar - connect with me on Twitter too! @katielance

Published in: Marketing, Technology, Business
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Transcript

  • 1. Creating Your Visual Social Media Strategy for Real Estate Webinar: 5/29/14 Hosted by: @katielance and @contactually #VisualWeb Katie Lance Brian Pesin
  • 2. Did you know… #VisualWeb
  • 3. Visual marketing • Is a way to tell your story – Your story differentiates yourself • Telling your story helps to: – build your brand, – build your business – connect with clients #VisualWeb
  • 4. Visuals 1. Appeal to emotions 2. Creates intimacy 3. Engages consumers 4. Reaches a larger audience #VisualWeb
  • 5. This webinar • Agents succeeding in social • Telling your story through Instagam and Pinterest • Interest and Pinterest tips and do’s/don’ts • Additional tools and apps • Little things that make a big difference • Q/A #VisualWeb
  • 6. Agents succeeding in social media.. They are telling their story visually • What does it feel like to work in (city) • What does it feel like to work with their team? • Capturing moments • Sharing success stories • Sharing the ‘back story’ #VisualWeb
  • 7. Showcase your knowledge #VisualWeb
  • 8. Showcase your listings (the right way!) #VisualWeb
  • 9. Showcase causes (that are important to you) #VisualWeb
  • 10. Give people a sneak peek #VisualWeb
  • 11. Recognize people #VisualWeb
  • 12. Showcase your past #VisualWeb
  • 13. Agents telling their story visually… #VisualWeb
  • 14. Instagram tools: Statigram #VisualWeb
  • 15. Instagram tools: Printstagram #VisualWeb
  • 16. Instagram tools: Mosaic app #VisualWeb
  • 17. Instagram do’s and don’ts Do’s • Integrate personal and professional posts – 80/20 rule • Look for moments of opportunity – life is content • Use hashtags • Match your Twitter and Instagram names Don’ts • Use stock photos • Use someone else’s photo without their permission • Have it be all about business • Ask people to follow you back • Don’t flood the feed #VisualWeb
  • 18. Pinterest business pages #VisualWeb
  • 19. #VisualWeb
  • 20. Pinterest tools #VisualWeb
  • 21. Pinterest tools #VisualWeb
  • 22. Pinterest Do’s and Don’ts Do’s • Get creative • Pin from a variety of souces • Install the “pin it” button on your browser • Like and share pins • Pin from the original sources Don’t’s • Don’t re-pin without giving credit • Have it be all about your and your business (unless you have a business page!) • Download photos from the web and upload them as your own #VisualWeb
  • 23. Apps to enhance photos #VisualWeb
  • 24. Apps to enhance photos #VisualWeb
  • 25. Tools to enhance your photos #VisualWeb
  • 26. Tools to enhance your photos #VisualWeb
  • 27. 5 things that make a big difference on Instagram and Pinterest • Use text over photos • Use photo collages • Ask customers and/or clients to share their photos • Create infographics (infogr.am) • Make every blog post that you create include one “pinable” image #VisualWeb
  • 28. #VisualWeb katielance.com/Pinstagram-eBook
  • 29. New eBook for agents: bit.ly/10techtoolsRE
  • 30. #VisualWeb
  • 31. Q/A – Contact Us KatieLance.com Facebook.com/KatieLanceConsulting #VisualWeb Contactually.com Facebook.com/Contactually

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