Creating Your Visual Social Media Strategy for Real Estate Webinar

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These are the slides from a webinar I hosted today with the Contactually team. This presentation is all about using Pinterest, Instagram and other platforms to make the most of your visual social media strategy. Click here for the recording of this webinar: http://info.contactually.com/katie-lance-social-media-webinar-intentional-relationship-building-smrewebinar. Also, click here to download my free eBook: http://info.contactually.com/katie-lance-social-media-webinar-intentional-relationship-building-smrewebinar - connect with me on Twitter too! @katielance

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Creating Your Visual Social Media Strategy for Real Estate Webinar

  1. 1. Creating Your Visual Social Media Strategy for Real Estate Webinar: 5/29/14 Hosted by: @katielance and @contactually #VisualWeb Katie Lance Brian Pesin
  2. 2. Did you know… #VisualWeb
  3. 3. Visual marketing • Is a way to tell your story – Your story differentiates yourself • Telling your story helps to: – build your brand, – build your business – connect with clients #VisualWeb
  4. 4. Visuals 1. Appeal to emotions 2. Creates intimacy 3. Engages consumers 4. Reaches a larger audience #VisualWeb
  5. 5. This webinar • Agents succeeding in social • Telling your story through Instagam and Pinterest • Interest and Pinterest tips and do’s/don’ts • Additional tools and apps • Little things that make a big difference • Q/A #VisualWeb
  6. 6. Agents succeeding in social media.. They are telling their story visually • What does it feel like to work in (city) • What does it feel like to work with their team? • Capturing moments • Sharing success stories • Sharing the ‘back story’ #VisualWeb
  7. 7. Showcase your knowledge #VisualWeb
  8. 8. Showcase your listings (the right way!) #VisualWeb
  9. 9. Showcase causes (that are important to you) #VisualWeb
  10. 10. Give people a sneak peek #VisualWeb
  11. 11. Recognize people #VisualWeb
  12. 12. Showcase your past #VisualWeb
  13. 13. Agents telling their story visually… #VisualWeb
  14. 14. Instagram tools: Statigram #VisualWeb
  15. 15. Instagram tools: Printstagram #VisualWeb
  16. 16. Instagram tools: Mosaic app #VisualWeb
  17. 17. Instagram do’s and don’ts Do’s • Integrate personal and professional posts – 80/20 rule • Look for moments of opportunity – life is content • Use hashtags • Match your Twitter and Instagram names Don’ts • Use stock photos • Use someone else’s photo without their permission • Have it be all about business • Ask people to follow you back • Don’t flood the feed #VisualWeb
  18. 18. Pinterest business pages #VisualWeb
  19. 19. #VisualWeb
  20. 20. Pinterest tools #VisualWeb
  21. 21. Pinterest tools #VisualWeb
  22. 22. Pinterest Do’s and Don’ts Do’s • Get creative • Pin from a variety of souces • Install the “pin it” button on your browser • Like and share pins • Pin from the original sources Don’t’s • Don’t re-pin without giving credit • Have it be all about your and your business (unless you have a business page!) • Download photos from the web and upload them as your own #VisualWeb
  23. 23. Apps to enhance photos #VisualWeb
  24. 24. Apps to enhance photos #VisualWeb
  25. 25. Tools to enhance your photos #VisualWeb
  26. 26. Tools to enhance your photos #VisualWeb
  27. 27. 5 things that make a big difference on Instagram and Pinterest • Use text over photos • Use photo collages • Ask customers and/or clients to share their photos • Create infographics (infogr.am) • Make every blog post that you create include one “pinable” image #VisualWeb
  28. 28. #VisualWeb katielance.com/Pinstagram-eBook
  29. 29. New eBook for agents: bit.ly/10techtoolsRE
  30. 30. #VisualWeb
  31. 31. Q/A – Contact Us KatieLance.com Facebook.com/KatieLanceConsulting #VisualWeb Contactually.com Facebook.com/Contactually

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