How to Cultivate and Build Relationships on Social Media

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Most real estate professionals haphazardly use social media to build relationships. They log onto Facebook or Twitter, check their feeds, comment on something interesting and then go off to do their day job. Learn how to cut through the noise of social media, and zero in on the most important people in your sphere you want to build a relationship with. Presented at Agent Reboot NYC and Seattle 2013 by Katie Lance , Founder & CEO, Katie Lance Consulting @katielance. Visit http://facebook.com/KatieLanceConsulting

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How to Cultivate and Build Relationships on Social Media

  1. 1. How to Cultivate and BuildRelationships With SocialMediaPresented byKatie Lance | @katielanceCEO/Owner, Katie Lance Consulting
  2. 2. I’m really glad Facebook didn’t exist when I was 15
  3. 3. We’ve been given an incredible opportunity
  4. 4. Social media hasopened the door tokeep in touch withpeople like neverbefore
  5. 5. “Social media is nolonger a passingtrend as we enter thefully fledged socialmedia age this year”
  6. 6. Every minute of the day
  7. 7. What are we doing with all that time?
  8. 8. Are you being intentional with social media?
  9. 9. Little things make a difference• Every notification• Every comment• Every private messageAre you acknowledging or ignoring?
  10. 10. #NoTweetLeftBehind
  11. 11. Are you connecting with people?• Beyond the status update• Are connecting with people intentionally or haphazardly?• Stop the random acts of social media
  12. 12. Create 2 Facebook lists Facebook.com/Bookmarks/Lists1. Clients2. Potential clients
  13. 13. Once a day. Every day. Authentically engage
  14. 14. Relationships are built over small interactions over time
  15. 15. It’s easy to be the person doing all thetalking.The real beauty of social media islistening and noticing
  16. 16. “Do you have business that you can attribute because offriendships you have developed through social media?”
  17. 17. “Absolutely, last timeI tracked it, SM wasbringing in 80% ofmy business”- Ryan Hukill
  18. 18. “I can directly track over $30M insales to Facebook relationships. Itmay be even higher. Last night Ilisted a house in Summit, NJ for$1,750,000, directly because ofFacebook.”– Karen Bigos
  19. 19. “14 deals in 13months because ofFacebook!”- Robert C. Stern
  20. 20. Taking the online offline
  21. 21. In closing1. No tweet left behind2. Be authentic3. Listen more4. Be intentional5. Take the online offline
  22. 22. Connect with me Katie Lance Facebook.com/KatieLanceC onsulting @katielance

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