Webdesign for Advocacy and Campaigns

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This is a presentation I gave at the Leadership Institute about web design for advocacy and campaigns.

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  • Learned a lot from your presentation at Leadership Institute. Thank you!

    We spoke briefly afterwards in the hallway about authenticating against voter files, which is something I want to promote because of the huge advantages of knowing exactly who we're dealing with (i.e. their political behavior).
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Webdesign for Advocacy and Campaigns

  1. 1. Web Design for Campaigns & Activists
  2. 2. Goals for today 1. How do users think 2. Principles of good design 3. Examples and case studies 4. Questions
  3. 3. They scan they don’t read
  4. 5. They want instant gratification. They don’t make optimal choices. Users follow their intuition . Users want to have control .
  5. 6. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
  6. 7. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
  7. 8. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think
  8. 9. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience
  9. 10. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience
  10. 11. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Manage to focus users’ attention
  11. 12. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for feature exposure
  12. 13. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Make use of effective writing
  13. 14. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for simplicity
  14. 15. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space
  15. 16. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space
  16. 17. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Communicate with a “ visible language”
  17. 18. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Conventions are our friends
  18. 19. 10 Principles of Effective Web Design Courtesy of Smashing Magazine Test early test often
  19. 20. FINALLY Don’t be afraid to be creative
  20. 21. Questions? www.katieharbath.com . katieharbath@gmail.com

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