Web Design for Campaigns & Activists

Goals for today 1. How do users think 2. Principles of good design 3. Examples and case studies 4. Questions

They scan they don’t read

They want instant gratification. They don’t make optimal choices. Users follow their intuition . Users want to have control .

10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think

10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think

10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t make users think

10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience

10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t squander users’ patience

10 Principles of Effective Web Design Courtesy of Smashing Magazine Manage to focus users’ attention

10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for feature exposure

10 Principles of Effective Web Design Courtesy of Smashing Magazine Make use of effective writing

10 Principles of Effective Web Design Courtesy of Smashing Magazine Strive for simplicity

10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space

10 Principles of Effective Web Design Courtesy of Smashing Magazine Don’t be afraid of the white space

10 Principles of Effective Web Design Courtesy of Smashing Magazine Communicate with a “ visible language”

10 Principles of Effective Web Design Courtesy of Smashing Magazine Conventions are our friends

10 Principles of Effective Web Design Courtesy of Smashing Magazine Test early test often

FINALLY Don’t be afraid to be creative

Questions? www.katieharbath.com . katieharbath@gmail.com