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Socialmediapresentation

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Transcript

  • 1. Social Media Crash Course
  • 2. Goals 1) Today’s landscape 2) Who are the players? 3) How Obama & Congress are utilizing 3) Tools you can use
  • 3. The Landscape
  • 4. 40 million active on social networks
  • 5. Fastest Growing Twitter - 343% Tagged - 330% Ning - 251% LinkedIn - 193% Last.fm - 121% Facebook - 116% Source: Nielsen Online Press Release, 9/2008
  • 6. Most Popular in 2008 Blogger - 222 million Facebook - 200 million MySpace - 126 million Wordpress - 114 million Windows Live Spaces - 87 million Yahoo Geocities - 69 million Flickr - 64 million hi5 - 58 million Orkut - 46 million Six Apart - 46 million Source: comScore
  • 7. 276% growth of Facebook profiles created by 35-54 year olds in the last 6 months
  • 8. 193% growth of Facebook profiles created by 55+ year olds in the last 6 months
  • 9. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
  • 10. The players & tools
  • 11. Facebook
  • 12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
  • 13. Facebook Facebook Ads: A Microtargeting dream
  • 14. Facebook
  • 15. Facebook
  • 16. Twitter What the heck is it?
  • 17. Twitter Share what you’re interested in
  • 18. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
  • 19. Twitter Who is participating?
  • 20. Twitter Who is participating?
  • 21. Twitter Who is participating?
  • 22. Twitter Who is participating?
  • 23. Twitter Some tools to help
  • 24. YouTube/Flickr
  • 25. YouTube
  • 26. YouTube
  • 27. Qik
  • 28. Flickr
  • 29. WhiteHouse.gov
  • 30. HealthReform.gov
  • 31. Recovery.gov
  • 32. LinkedIn
  • 33. LinkedIn Social Network for business people
  • 34. LinkedIn Social Network for business people
  • 35. Questions? dcigroup.com/socialmedia * @katieharbath

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