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Social Media Crash Course, Updated
 

Social Media Crash Course, Updated

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    Social Media Crash Course, Updated Social Media Crash Course, Updated Presentation Transcript

    • Social Media Crash Course
    • Goals 1) Today’s landscape 2) Players and Tools 3) The Rules
    • The Landscape
    • 922% growth of Facebook profiles created by 55+ year olds in the last 6 months
    • 328% growth of Facebook profiles created by 34-55 year olds in the last 6 months
    • 103 million number of US users on Facebook
    • $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
    • 143,851 vs 18,455 Facebook fans of Scott Brown vs Martha Coakley
    • 16,959 vs 4,285 Twitter followers of Scott Brown vs Martha Coakley
    • The players & tools
    • Facebook
    • Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
    • Facebook facebook.com/pages
    • Facebook facebook.com/pages
    • Facebook
    • Facebook facebook.com/pages
    • Facebook facebook.com/pages
    • Facebook Facebook Ads: A Microtargeting dream
    • Twitter What the heck is it?
    • Twitter Share what you’re interested in
    • Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
    • Twitter Who is participating?
    • Twitter Some tools to help
    • LinkedIn
    • LinkedIn Social Network for business people
    • YouTube/Ustream/Flickr
    • del.icio.us/FriendFeed/Feed Readers
    • del.icio.us Social Bookmarking
    • FriendFeed Social Media Aggregator
    • Feed Readers Keep Track of Site Updates
    • The Rules
    • The Rules 1) Message, message, message 2) Be authentic 3) Be transparent 4) Don’t ever, ever, ever do something anonymously 5) It’s a conversation 6) Have fun
    • Questions? katieharbath.com/socialmedia - @katieharbath