Social Media Crash Course, Updated

Social Media Crash Course

Goals 1) Today’s landscape 2) Players and Tools 3) The Rules

The Landscape

922% growth of Facebook profiles created by 55+ year olds in the last 6 months

328% growth of Facebook profiles created by 34-55 year olds in the last 6 months

103 million number of US users on Facebook

$46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television

143,851 vs 18,455 Facebook fans of Scott Brown vs Martha Coakley

16,959 vs 4,285 Twitter followers of Scott Brown vs Martha Coakley

The players & tools

Facebook

Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses

Facebook facebook.com/pages

Facebook

Facebook facebook.com/pages

Facebook Facebook Ads: A Microtargeting dream

Twitter What the heck is it?

Twitter Share what you’re interested in

Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials

Twitter Who is participating?

Twitter Some tools to help

LinkedIn Social Network for business people

YouTube/Ustream/Flickr

del.icio.us/FriendFeed/Feed Readers

del.icio.us Social Bookmarking

FriendFeed Social Media Aggregator

Feed Readers Keep Track of Site Updates

The Rules

The Rules 1) Message, message, message 2) Be authentic 3) Be transparent 4) Don’t ever, ever, ever do something anonymously 5) It’s a conversation 6) Have fun

Questions? katieharbath.com/socialmedia - @katieharbath

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Social Media Crash Course, Updated

by Katie Harbath on Jan 22, 2010

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