Social Media 2.0 Crash Course

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Social Media 2.0 Crash Course

  1. 1. Social Media Crash Course
  2. 2. Goals 1) Today’s landscape 2) Who are the players? 3) Tools you can use
  3. 3. The Landscape
  4. 4. 40 million active on social networks
  5. 5. Fastest Growing Twitter - 343% Tagged - 330% Ning - 251% LinkedIn - 193% Last.fm - 121% Facebook - 116% Source: Nielsen Online Press Release, 9/2008
  6. 6. Most Popular in 2008 Blogger - 222 million Facebook - 200 million MySpace - 126 million Wordpress - 114 million Windows Live Spaces - 87 million Yahoo Geocities - 69 million Flickr - 64 million hi5 - 58 million Orkut - 46 million Six Apart - 46 million Source: comScore
  7. 7. 276% growth of Facebook profiles created by 35-54 year olds in the last 6 months
  8. 8. 193% growth of Facebook profiles created by 55+ year olds in the last 6 months
  9. 9. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
  10. 10. The players & tools
  11. 11. Facebook
  12. 12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
  13. 13. Facebook Facebook Ads: A Microtargeting dream
  14. 14. Facebook Facebook Applications
  15. 15. Twitter What the heck is it?
  16. 16. Twitter Share what you’re interested in
  17. 17. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
  18. 18. Twitter Who is participating?
  19. 19. Twitter Some tools to help
  20. 20. LinkedIn
  21. 21. LinkedIn Social Network for business people
  22. 22. YouTube/Flickr
  23. 23. del.icio.us/FriendFeed/Feed Readers
  24. 24. del.icio.us Social Bookmarking
  25. 25. FriendFeed Social Media Aggregator
  26. 26. Feed Readers Keep Track of Site Updates
  27. 27. Questions? dcigroup.com/socialmedia * @katieharbath
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