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Social Media 2.0 Crash Course
 

Social Media 2.0 Crash Course

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    Social Media 2.0 Crash Course Social Media 2.0 Crash Course Presentation Transcript

    • Social Media Crash Course
    • Goals 1) Today’s landscape 2) Who are the players? 3) Tools you can use
    • The Landscape
    • 40 million active on social networks
    • Fastest Growing Twitter - 343% Tagged - 330% Ning - 251% LinkedIn - 193% Last.fm - 121% Facebook - 116% Source: Nielsen Online Press Release, 9/2008
    • Most Popular in 2008 Blogger - 222 million Facebook - 200 million MySpace - 126 million Wordpress - 114 million Windows Live Spaces - 87 million Yahoo Geocities - 69 million Flickr - 64 million hi5 - 58 million Orkut - 46 million Six Apart - 46 million Source: comScore
    • 276% growth of Facebook profiles created by 35-54 year olds in the last 6 months
    • 193% growth of Facebook profiles created by 55+ year olds in the last 6 months
    • $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
    • The players & tools
    • Facebook
    • Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
    • Facebook Facebook Ads: A Microtargeting dream
    • Facebook Facebook Applications
    • Twitter What the heck is it?
    • Twitter Share what you’re interested in
    • Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
    • Twitter Who is participating?
    • Twitter Some tools to help
    • LinkedIn
    • LinkedIn Social Network for business people
    • YouTube/Flickr
    • del.icio.us/FriendFeed/Feed Readers
    • del.icio.us Social Bookmarking
    • FriendFeed Social Media Aggregator
    • Feed Readers Keep Track of Site Updates
    • Questions? dcigroup.com/socialmedia * @katieharbath