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Facebook Places

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A brief introduction to Facebook's newest initiative: Places.

A brief introduction to Facebook's newest initiative: Places.

Published in: Technology
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  • 1. Places.<br />EMAC 4325 | Katie Haag September 2010<br />
  • 2. 01 | Overview<br />Functions. Social Implications<br />
  • 3. Share Where You Are.<br />Connect With Friends Nearby.<br /><ul><li>Check in and your update will appear on the Place page, your friends' News Feed and your Wall.
  • 4. Tag the friends you're with so they can be part of your update.
  • 5. Appear in "Here Now" to friends and others nearby who are also checked in.
  • 6. Browse status updates of friends checked in nearby.
  • 7. After checking in, tap "Here Now" to see who else is checked in where you are.</li></li></ul><li>02 | The Difference <br />Data. Privacy Preferences<br />
  • 8. The Network.<br />Data<br />Facebook’s confidence lies in the size of their network. <br />What’s the catch?<br />Only 1/3 Facebook users access the site from a mobile device.<br /><ul><li>1/3 = 166 million</li></ul>Gowalla and Foursquare have 100% of their users within the mobile sphere.<br /><ul><li>100% = 3 million</li></ul>Check-in applications rely on mobile adaptability.<br />
  • 9. Privacy.<br />[The intersection of human nature and technology.]<br />Social Security.<br />Facebook Places opts users in by default.<br />That means:<br />Friends can tag friends any time, any place (regardless if they are actually there) - and this shows publicly in users’ network and profile feeds.<br />So, what happens to the “White Lie?”<br />Facebook users must make a choice: <br />Join in and risk privacy? <br />Or “opt out” and feel “left out?”<br />
  • 10. 03 | Shiny Objects <br />Who’s on board?<br />
  • 11. TopGuest<br />Aggregates check-ins from partner venues into loyalty points programs.<br />InCrowd<br />Turns Facebook Places into animated popularity contest, where points are earned through fist-bumping, winking and high-fiving.<br />
  • 12. Currently available for iPhone.<br />Option to post back to Facebook your intended excursion in the future.<br />Displays Facebook friends currently checked in.<br />Crowd demographics revealed (whether or not your friends are there.)<br />
  • 13. Reviews can be filtered by all Yelp users/Friends only. <br />Yelp feed offers user reviews/tips based on past experiences. <br />Event tracking mechanism displays upcoming social gatherings. Demographics revealed for event, based on projected check-ins.<br />
  • 14. 04 | Foursquare and Gowalla<br />Mainstream. Incentives<br />
  • 15. The Future of “GeoSocial.”<br />Mainstream.<br />With Facebook Places reaching such a large network, users are now understanding the concept of “checking-in.”<br />Four days after the announcement of Facebook Places, Foursquare users soared from 2.6 million to 3 million, marking their biggest growth spurt ever.<br />Facebook and “The Ribbon Factor”<br />Without incentives (or badges) will Facebook Places survive?<br />

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