About Brand Strategist + Innovator
Katie Dreke is currently the Director of Technology & Innovation for Droga5 Sydney. Her mandate is two-fold: 1.) to push the boundaries of what can be done effectively with digital marketing 2.) to guide all clients into emerging and sometimes uncomfortable new Brand behaviors – be it marketing, product, invention, collaboration, or something else entirely.
Prior to her arrival in Australia, Katie was based in Amsterdam as Global Head of Digital Strategy & Planning at adidas, where she lead an internal strategy team working across all Style and Sport Performance categories within the adidas portfolio. This