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Socialise your website

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A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site ...

A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site in Semester Two, 2010.

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Socialise your website Socialise your website Presentation Transcript

  • Socialise your website
    Kate Davis
    Information Systems
    Queensland University of Technology
  • Outline
    General principles
    WordPress Multisite + BuddyPress
    Evaluating effectiveness
  • General principles
    Socialise your website
  • Change the way you think about your website
    Destination web presence
    Outposts
    Distributed content
    The online branch library – David Lee King
    Building
    Staff
    Collection
    Customers
  • Share the love
    Write content that people will want to share
    Make it easy for them to share it
  • Positioning
    Got distributed content? Pull it all together with your ‘destination web presence’
    Promote your social media presence on your website
  • Integrate
    Feed your social content into your site to entice people to follow you elsewhere
    Be daring: feed mentions of you, your brand, or your site into your site
    Feed your site content into your social presences
  • Facilitate conversation
    Allow unmoderated comments – everywhere
    Never ignore a comment
    Respond to @mentions
  • Inject personality
    Develop a style
    Show your face
    Link people to content
    Let people be themselves – individuals, not a corporate voice
  • Optimise your site for mobile devices
    Device agnosticism
  • Wordpress multisite + Buddypress
    Building a social site from scratch
  • cc image courtesy Risager at http://www.flickr.com/photos/risager/2792323005/
  • cc image courtesy Jkonig at http://www.flickr.com/photos/jkonig/904404446/
  • Configure multisite
  • Install BuddyPress
  • Plug-ins
  • Essential plug-ins
    Akismet
    BP-NotificationWidget
    BP Group Management
    BP System Report
    BuddyPress Auto Group Join
    BuddyPress Community Stats
    BuddypressSitewide activity widget
    BuddyPress Usernames Only
    Group Activity Subscription
    Limit Blogs per User
    Login With Ajax
    TDD Recent Posts
    Welcome Pack
    WordPress Database Backup
    Youtuber
  • Customise
  • What I’d change
    Technology:
    Integrate LinkedIn group into site
    No forums
    Issues with embeds – more plug-ins required!
    Issues with display of avatar on user site comments – doesn’t seem to be a fix
    Learning design:
    No PLNs
  • cc image courtesy Julia Roy at http://www.flickr.com/photos/juliapatriciaroy/3523389278/
  • Evaluating social media implementations
  • To evaluate or not…
    Discuss!
  • Metrics to consider
    Posts
    Number of posts
    Frequency of posts
    Number of posts authored by customers
  • Metrics to consider
    Usage
    Number of views and derivative statistics
    Most active posts
    Time spent on the site
    Subscribers – RSS and email
    Links clicked
    Referring URLs and search terms (source of traffic)
  • Metrics to consider
    Conversational intensity
    Comments and derivative statistics, including measure of conversational intensity
  • Metrics to consider
    Impact on staff / yourself
    Time spent writing posts
    Enjoyment derived from blogging
    Impact on branch library staffing
    Stress on staff
  • Metrics to consider
    Visibility and reach
    Media placements
    Visibility factor
  • Metrics to consider
    Return on investment
    Cost per post
    Cost per site view
    Cost per minute customer spends on site
    Site views per minute of staff time invested
  • cc image courtesy Calaveracafe at http://www.flickr.com/photos/calavera/65098350/
  • Contact Kate
    k3.davis@qut.edu.au | email
    @katiedavis| twitter
    davis.kate| skype
    virtuallyalibrarian.com| blog
    diigo.com/user/katiedavis| bookmarks
    www.slideshare.net/katiedavis| slides
    @qutisg | information studies group twitter
    coming soon
    katedavis.info| publications and research