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Socialise your website

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A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site ...

A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site in Semester Two, 2010.

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    Socialise your website Socialise your website Presentation Transcript

    • Socialise your website
      Kate Davis
      Information Systems
      Queensland University of Technology
    • Outline
      General principles
      WordPress Multisite + BuddyPress
      Evaluating effectiveness
    • General principles
      Socialise your website
    • Change the way you think about your website
      Destination web presence
      Outposts
      Distributed content
      The online branch library – David Lee King
      Building
      Staff
      Collection
      Customers
    • Share the love
      Write content that people will want to share
      Make it easy for them to share it
    • Positioning
      Got distributed content? Pull it all together with your ‘destination web presence’
      Promote your social media presence on your website
    • Integrate
      Feed your social content into your site to entice people to follow you elsewhere
      Be daring: feed mentions of you, your brand, or your site into your site
      Feed your site content into your social presences
    • Facilitate conversation
      Allow unmoderated comments – everywhere
      Never ignore a comment
      Respond to @mentions
    • Inject personality
      Develop a style
      Show your face
      Link people to content
      Let people be themselves – individuals, not a corporate voice
    • Optimise your site for mobile devices
      Device agnosticism
    • Wordpress multisite + Buddypress
      Building a social site from scratch
    • cc image courtesy Risager at http://www.flickr.com/photos/risager/2792323005/
    • cc image courtesy Jkonig at http://www.flickr.com/photos/jkonig/904404446/
    • Configure multisite
    • Install BuddyPress
    • Plug-ins
    • Essential plug-ins
      Akismet
      BP-NotificationWidget
      BP Group Management
      BP System Report
      BuddyPress Auto Group Join
      BuddyPress Community Stats
      BuddypressSitewide activity widget
      BuddyPress Usernames Only
      Group Activity Subscription
      Limit Blogs per User
      Login With Ajax
      TDD Recent Posts
      Welcome Pack
      WordPress Database Backup
      Youtuber
    • Customise
    • What I’d change
      Technology:
      Integrate LinkedIn group into site
      No forums
      Issues with embeds – more plug-ins required!
      Issues with display of avatar on user site comments – doesn’t seem to be a fix
      Learning design:
      No PLNs
    • cc image courtesy Julia Roy at http://www.flickr.com/photos/juliapatriciaroy/3523389278/
    • Evaluating social media implementations
    • To evaluate or not…
      Discuss!
    • Metrics to consider
      Posts
      Number of posts
      Frequency of posts
      Number of posts authored by customers
    • Metrics to consider
      Usage
      Number of views and derivative statistics
      Most active posts
      Time spent on the site
      Subscribers – RSS and email
      Links clicked
      Referring URLs and search terms (source of traffic)
    • Metrics to consider
      Conversational intensity
      Comments and derivative statistics, including measure of conversational intensity
    • Metrics to consider
      Impact on staff / yourself
      Time spent writing posts
      Enjoyment derived from blogging
      Impact on branch library staffing
      Stress on staff
    • Metrics to consider
      Visibility and reach
      Media placements
      Visibility factor
    • Metrics to consider
      Return on investment
      Cost per post
      Cost per site view
      Cost per minute customer spends on site
      Site views per minute of staff time invested
    • cc image courtesy Calaveracafe at http://www.flickr.com/photos/calavera/65098350/
    • Contact Kate
      k3.davis@qut.edu.au | email
      @katiedavis| twitter
      davis.kate| skype
      virtuallyalibrarian.com| blog
      diigo.com/user/katiedavis| bookmarks
      www.slideshare.net/katiedavis| slides
      @qutisg | information studies group twitter
      coming soon
      katedavis.info| publications and research