Socialise your website

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A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site in Semester Two, 2010.

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Socialise your website

  1. 1. Socialise your website Kate Davis Information Systems Queensland University of Technology
  2. 2. Outline • General principles • WordPress Multisite + BuddyPress • Evaluating effectiveness
  3. 3. GENERAL PRINCIPLES Socialise your website
  4. 4. Change the way you think about your website • Destination web presence • Outposts • Distributed content • The online branch library – David Lee King – Building – Staff – Collection – Customers
  5. 5. Share the love • Write content that people will want to share • Make it easy for them to share it
  6. 6. Positioning • Got distributed content? Pull it all together with your ‘destination web presence’ • Promote your social media presence on your website
  7. 7. Integrate • Feed your social content into your site to entice people to follow you elsewhere • Be daring: feed mentions of you, your brand, or your site into your site • Feed your site content into your social presences
  8. 8. Facilitate conversation • Allow unmoderated comments – everywhere • Never ignore a comment • Respond to @mentions
  9. 9. Inject personality • Develop a style • Show your face • Link people to content • Let people be themselves – individuals, not a corporate voice
  10. 10. Optimise your site for mobile devices • Device agnosticism
  11. 11. WORDPRESS MULTISITE + BUDDYPRESS Building a social site from scratch
  12. 12. cc image courtesy Risager at http://www.flickr.com/photos/risager/2792323005/
  13. 13. cc image courtesy Jkonig at http://www.flickr.com/photos/jkonig/904404446/
  14. 14. Configure multisite
  15. 15. Install BuddyPress
  16. 16. Plug-ins
  17. 17. Essential plug-ins • Akismet • BP-NotificationWidget • BP Group Management • BP System Report • BuddyPress Auto Group Join • BuddyPress Community Stats • Buddypress Sitewide activity widget • BuddyPress Usernames Only • Group Activity Subscription • Limit Blogs per User • Login With Ajax • TDD Recent Posts • Welcome Pack • WordPress Database Backup • Youtuber
  18. 18. Customise
  19. 19. What I’d change • Technology: – Integrate LinkedIn group into site – No forums – Issues with embeds – more plug-ins required! – Issues with display of avatar on user site comments – doesn’t seem to be a fix • Learning design: – No PLNs
  20. 20. cc image courtesy Julia Roy at
  21. 21. EVALUATING SOCIAL MEDIA IMPLEMENTATIONS
  22. 22. To evaluate or not… • Discuss!
  23. 23. Metrics to consider • Posts – Number of posts – Frequency of posts – Number of posts authored by customers
  24. 24. Metrics to consider • Usage – Number of views and derivative statistics – Most active posts – Time spent on the site – Subscribers – RSS and email – Links clicked – Referring URLs and search terms (source of traffic)
  25. 25. Metrics to consider • Conversational intensity – Comments and derivative statistics, including measure of conversational intensity
  26. 26. Metrics to consider • Impact on staff / yourself – Time spent writing posts – Enjoyment derived from blogging – Impact on branch library staffing – Stress on staff
  27. 27. Metrics to consider • Visibility and reach – Media placements – Visibility factor
  28. 28. Metrics to consider • Return on investment – Cost per post – Cost per site view – Cost per minute customer spends on site – Site views per minute of staff time invested
  29. 29. cc image courtesy Calaveracafe at http://www.flickr.com/photos/calavera/65098350/
  30. 30. Contact Kate k3.davis@qut.edu.au | email @katiedavis | twitter davis.kate | skype virtuallyalibrarian.com | blog diigo.com/user/katiedavis | bookmarks www.slideshare.net/katiedavis| slides @qutisg | information studies group twitter coming soon katedavis.info | publications and research

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