Socialise your website

Socialise your website
Kate Davis
Information Systems
Queensland University of Technology

Outline
General principles
WordPress Multisite + BuddyPress
Evaluating effectiveness

General principles
Socialise your website

Change the way you think about your website
Destination web presence
Outposts
Distributed content
The online branch library – David Lee King
Building
Staff
Collection
Customers

Share the love
Write content that people will want to share
Make it easy for them to share it

Positioning
Got distributed content? Pull it all together with your ‘destination web presence’
Promote your social media presence on your website

Integrate
Feed your social content into your site to entice people to follow you elsewhere
Be daring: feed mentions of you, your brand, or your site into your site
Feed your site content into your social presences

Facilitate conversation
Allow unmoderated comments – everywhere
Never ignore a comment
Respond to @mentions

Inject personality
Develop a style
Show your face
Link people to content
Let people be themselves – individuals, not a corporate voice

Optimise your site for mobile devices
Device agnosticism

Wordpress multisite + Buddypress
Building a social site from scratch

cc image courtesy Risager at http://www.flickr.com/photos/risager/2792323005/

cc image courtesy Jkonig at http://www.flickr.com/photos/jkonig/904404446/

Configure multisite

Install BuddyPress

Plug-ins

Essential plug-ins
Akismet
BP-NotificationWidget
BP Group Management
BP System Report
BuddyPress Auto Group Join
BuddyPress Community Stats
BuddypressSitewide activity widget
BuddyPress Usernames Only
Group Activity Subscription
Limit Blogs per User
Login With Ajax
TDD Recent Posts
Welcome Pack
WordPress Database Backup
Youtuber

Customise

What I’d change
Technology:
Integrate LinkedIn group into site
No forums
Issues with embeds – more plug-ins required!
Issues with display of avatar on user site comments – doesn’t seem to be a fix
Learning design:
No PLNs

cc image courtesy Julia Roy at http://www.flickr.com/photos/juliapatriciaroy/3523389278/

Evaluating social media implementations

To evaluate or not…
Discuss!

Metrics to consider
Posts
Number of posts
Frequency of posts
Number of posts authored by customers

Metrics to consider
Usage
Number of views and derivative statistics
Most active posts
Time spent on the site
Subscribers – RSS and email
Links clicked
Referring URLs and search terms (source of traffic)

Metrics to consider
Conversational intensity
Comments and derivative statistics, including measure of conversational intensity

Metrics to consider
Impact on staff / yourself
Time spent writing posts
Enjoyment derived from blogging
Impact on branch library staffing
Stress on staff

Metrics to consider
Visibility and reach
Media placements
Visibility factor

Metrics to consider
Return on investment
Cost per post
Cost per site view
Cost per minute customer spends on site
Site views per minute of staff time invested

cc image courtesy Calaveracafe at http://www.flickr.com/photos/calavera/65098350/

Socialise your website

by katiedavis on Nov 28, 2010

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Socialise your website — Presentation Transcript