Your SlideShare is downloading. ×
0
×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Socialise your website

1,417

Published on

A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site …

A presentation for Social Media Club Gold Coast on making a website social. Looks at some general principles and an example of WordPress Multiuser with BuddyPress, which was used to run a course site in Semester Two, 2010.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,417
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Socialise your website Kate Davis Information Systems Queensland University of Technology
  2. Outline • General principles • WordPress Multisite + BuddyPress • Evaluating effectiveness
  3. GENERAL PRINCIPLES Socialise your website
  4. Change the way you think about your website • Destination web presence • Outposts • Distributed content • The online branch library – David Lee King – Building – Staff – Collection – Customers
  5. Share the love • Write content that people will want to share • Make it easy for them to share it
  6. Positioning • Got distributed content? Pull it all together with your ‘destination web presence’ • Promote your social media presence on your website
  7. Integrate • Feed your social content into your site to entice people to follow you elsewhere • Be daring: feed mentions of you, your brand, or your site into your site • Feed your site content into your social presences
  8. Facilitate conversation • Allow unmoderated comments – everywhere • Never ignore a comment • Respond to @mentions
  9. Inject personality • Develop a style • Show your face • Link people to content • Let people be themselves – individuals, not a corporate voice
  10. Optimise your site for mobile devices • Device agnosticism
  11. WORDPRESS MULTISITE + BUDDYPRESS Building a social site from scratch
  12. cc image courtesy Risager at http://www.flickr.com/photos/risager/2792323005/
  13. cc image courtesy Jkonig at http://www.flickr.com/photos/jkonig/904404446/
  14. Configure multisite
  15. Install BuddyPress
  16. Plug-ins
  17. Essential plug-ins • Akismet • BP-NotificationWidget • BP Group Management • BP System Report • BuddyPress Auto Group Join • BuddyPress Community Stats • Buddypress Sitewide activity widget • BuddyPress Usernames Only • Group Activity Subscription • Limit Blogs per User • Login With Ajax • TDD Recent Posts • Welcome Pack • WordPress Database Backup • Youtuber
  18. Customise
  19. What I’d change • Technology: – Integrate LinkedIn group into site – No forums – Issues with embeds – more plug-ins required! – Issues with display of avatar on user site comments – doesn’t seem to be a fix • Learning design: – No PLNs
  20. cc image courtesy Julia Roy at
  21. EVALUATING SOCIAL MEDIA IMPLEMENTATIONS
  22. To evaluate or not… • Discuss!
  23. Metrics to consider • Posts – Number of posts – Frequency of posts – Number of posts authored by customers
  24. Metrics to consider • Usage – Number of views and derivative statistics – Most active posts – Time spent on the site – Subscribers – RSS and email – Links clicked – Referring URLs and search terms (source of traffic)
  25. Metrics to consider • Conversational intensity – Comments and derivative statistics, including measure of conversational intensity
  26. Metrics to consider • Impact on staff / yourself – Time spent writing posts – Enjoyment derived from blogging – Impact on branch library staffing – Stress on staff
  27. Metrics to consider • Visibility and reach – Media placements – Visibility factor
  28. Metrics to consider • Return on investment – Cost per post – Cost per site view – Cost per minute customer spends on site – Site views per minute of staff time invested
  29. cc image courtesy Calaveracafe at http://www.flickr.com/photos/calavera/65098350/
  30. Contact Kate k3.davis@qut.edu.au | email @katiedavis | twitter davis.kate | skype virtuallyalibrarian.com | blog diigo.com/user/katiedavis | bookmarks www.slideshare.net/katiedavis| slides @qutisg | information studies group twitter coming soon katedavis.info | publications and research

×