Social media 101

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Slides from a professional development seminar for Marsden State High School teachers. Part of the Crossing Boundaries with Reading project. See cbwr.edu.au

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  • Key words here: aggregation, creation, engagement, community, relationships
  • There is a big world of social media out there – we’re really going to focus on the main ones though…
  • Australian Internet users spend the most time visiting social networks and blogs, averaging 7 hours, 17 minutes per person In February 2012 Facebook had 850 million usersOf the 850+ million Facebook users, 31% check in more than once a day
  • Social media 101

    1. 1. social mediakate daviskatedavis.info | @katiedatworkinformation studies group | information systems school |queensland university of technology 101  
    2. 2. my thingpeople +information +technology +experience
    3. 3. ? do you use facebook | twitter pinterest | instagram youtube | blogs | flickr goodreads | delicious diigo | linked inh#p://www.flickr.com/photos/stolensnapshot/3333058589/  
    4. 4. what have your social media experiences ? beenh#p://www.flickr.com/photos/robert_voors/3501580585/  
    5. 5. ? what is social media
    6. 6. social  media  –  what  is  it?  Mashable asked. Here are some of the responses: h#p://mashable.com/2010/06/02/what-­‐is-­‐social-­‐media-­‐2/  
    7. 7. social  media  –  what  is  it?   Brian Solis & JESS3 http://www.theconversationprism.com
    8. 8. ? why does social media matter
    9. 9. becauseyour studentslive there
    10. 10. becauseit’s the future
    11. 11. http://www.go-gulf.com/blog/social-networking-user
    12. 12. http://www.go-gulf.com/blog/social-networking-user
    13. 13. http://www.go-gulf.com/blog/social-networking-user
    14. 14. http://www.go-gulf.com/blog/social-networking-user
    15. 15. http://www.go-gulf.com/blog/social-networking-user
    16. 16. Australia  online  
    17. 17. Australia  Facebook  usage  March 201211 010 000 unique audience7:55 hrs average Source:  Nielsen  Online  Ra1ngs  March  2012  
    18. 18. types oftools
    19. 19. Social networkingSocial contentSocial collaborationSocial communication Derived from Stephen Abram’s Social Web Taxonomy http://stephenslighthouse.sirsidynix.com/archives/2007/11/ social_web_taxo.html
    20. 20. social networkingKey tools: MySpace Facebook LinkedIn Ning (?) Google+ Twitter Local social networks
    21. 21. social contentWikis Personal bibliographicBlogs management tools ZoteroTagging GoodReadsSocial bookmarking Photo sharing delicious Flickr diigo Instagram pinterest Video sharingRSS YouTube Feeds Podcasts Readers VodcastsMashups Content curation tools
    22. 22. social collaborationGroupware, team spacesWeb based document sharing / editing Google Apps ZohoCalendar tools Google CalendarFile sharingProject management toolsVideo conferencingOnline meeting tools
    23. 23. social communicationAudio conferencing Threaded discussionsVoIP (blogs?)Instant Messaging Discussion lists meebo Presence management / MSN micro blogging Google Talk Twitter etc
    24. 24. the latestthe greatest
    25. 25. pinteresth#p://www.flickr.com/photos/24oranges/2814122839/  
    26. 26. tumblrh#p://www.flickr.com/photos/camknows/6129874605/  
    27. 27. instagramh#p://www.flickr.com/photos/marKnajose#e/3287351662/  
    28. 28. oldiesbut goodies
    29. 29. h#p://www.flickr.com/photos/rishibando/4660452869/   11.5 million users / accounts in australia http://www.socialmedianews.com.au/social-media-statistics-australia-september-2012/
    30. 30. h#p://www.flickr.com/photos/schmilblick/252772357/   11 million unique australian users in september http://www.socialmedianews.com.au/social-media-statistics-australia-september-2012/
    31. 31. h#p://www.flickr.com/photos/ma#hamm/3631563041/   2.1 million accounts in australia http://www.socialmedianews.com.au/social-media-statistics-australia-september-2012/
    32. 32. ? how do people use social media
    33. 33. journeythrough social media
    34. 34. twitter, what areyour favouriteonline fabricstores in aus?#help
    35. 35. ?

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