Based on the social media understanding of other performing arts organizations, &#x201C;the fact that the Opera even has a Twitter feed feels like a big step.&#x201D; - S.S.
Alongside other opera companies nationwide, doesn&#x2019;t stand up to the competition So, if it&#x2019;s looking to mirror the successes other opera companies have enjoyed, it needs to make some changes.
Set: Hansel & Gretel
Portland - 323 followers - might not even be the real opera, but it has been included on reputable arts lists and is the primary search result Set: Pirates of Penzance
Obviously, the winner is the New York Metropolitan Opera, which has an international fan following, but even other mid-major cities such as Houston and Vancouver, BC see impressive follow numbers on Twitter. My own Twitter feed = 264
This is a problem! Right now: Mark Beudert
Screenshot of the Eugene Opera&#x2019;s Twitter page
Another place where the Eugene Opera has, perhaps, been a little misguided is results, expressed to current Internet marketing team that it&#x2019;s TICKETS Audience networking - according to Beth Kanter and Rebecca Krause-Hardie
Elena Park = Assistant Manager for Editorial and Creative Content at the Metropolitan Opera
Seattle: &#x201C;Confessions of a First-Time Operagoer&#x201D; with Cassidy Brettler Vancouver: &#x201C;Blogger Night at the Opera,&#x201D; where CARMEN was live-blogged by 4 area Internet writers
Contests - Love the Seattle idea, or promote contestant-created media about a production Two-way communication - on Twitter, using retweets, hashtags more often, linking into other companies&#x2019; conversations, dialogue with audience members Maintain - otherwise, no better than a Web site Link - a good way to grab people who wouldn&#x2019;t otherwise be on social networks
[END ON LOW NOTE]
Transcript of "J495 Presentation: Effective Use of Social Media for the Performing Arts"
Effective Use of Social Media
for the Performing Arts
Katie Dally, University of Oregon
Of the eight entities afﬁliated with the
Hult Center, the Eugene Opera
has the best grasp of
However, on the national stage,
the Eugene Opera’s social
media efforts rank low.
@EugeneOpera on Twitter
94 tweets posted
since June 20, 2009
How do other operas’ Twitter
27 regional operas
nationwide have more
than 500 followers
The Portland Opera,
which has never posted
a tweet, has twice as
many followers than
the Eugene Opera
How do the numbers stack up?
Met Opera Austin Houston Seattle Cincinatti Vancouver Eugene
*All ﬁgures as of Dec. 8, 2009
Not being searchable on
Twitter causes the Eugene
Opera to miss out on