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Clients
 
Competent people resist change.
Why?
Because change threatens to make them less competent.
And competent people like being competent.
That's who they are, and sometimes that's all they've got.
No wonder they're not in a hurry to rock the boat.
 
What WE know If you think  change  is hard You won’t like  irrelevance
 
 
 
 
 
 
 
“ I’ve got to get on Facespace”
 
David Ogilvy: “ The consumer is not an idiot. She is your wife.”
The client is not an idiot. She’s your Mum.
 
 
<ul><li>Simplicity </li></ul>
Simplicity reshape dull, everyday activities into fun challenges
Storytelling
people love  series ,  episodes and chapters, that there is a   beginning a middle and an end.   People love a good cliff ...
http://www.42entertainment.com/yearzero/
Sign on
<ul><li>Boss: I can't get this damn phone to work. Coworker: It helps if you're just a little bit smarter than the technol...
 
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Promoting Digital Change and Innovation

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how can we help clients change

Every week the white agency get together in teams for a little collaborative and competitive thought sharing in an initiative called 3 x 3.

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Transcript of "Promoting Digital Change and Innovation"

  1. 1. Clients
  2. 3. Competent people resist change.
  3. 4. Why?
  4. 5. Because change threatens to make them less competent.
  5. 6. And competent people like being competent.
  6. 7. That's who they are, and sometimes that's all they've got.
  7. 8. No wonder they're not in a hurry to rock the boat.
  8. 10. What WE know If you think change is hard You won’t like irrelevance
  9. 18. “ I’ve got to get on Facespace”
  10. 20. David Ogilvy: “ The consumer is not an idiot. She is your wife.”
  11. 21. The client is not an idiot. She’s your Mum.
  12. 24. <ul><li>Simplicity </li></ul>
  13. 25. Simplicity reshape dull, everyday activities into fun challenges
  14. 26. Storytelling
  15. 27. people love series , episodes and chapters, that there is a beginning a middle and an end. People love a good cliff hanger, a tangent in a story line, the villain and the hero. They are sad when “season one” is over, but get all excited when “season two” kicks [in] but what they really love is to be involved in making stuff happen. What does Marcus know that you don't? http://www.craphammer.ca/2007/10/what-does-marcu.html
  16. 28. http://www.42entertainment.com/yearzero/
  17. 29. Sign on
  18. 30. <ul><li>Boss: I can't get this damn phone to work. Coworker: It helps if you're just a little bit smarter than the technology. </li></ul>Allow people to tell your stories for you <ul><li>More than a million people have signed up on My.BarackObama.com where they can blog, plan events, set fundraising goals, join groups and volunteer. </li></ul><ul><li>So far, about 80,000 offline events have been planned using its tools </li></ul>

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