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do you do your best work
      at your desk?
             twitter.com/katiechatfield
       http://katiechatfield.wordpres...
From: “The Future of Conferences”
The best information/ inspiration exchange....

CORRIDOR CONVERSATIONS
Interesting South
• a wide variety of interesting,
  unexpected, original things
• a 'theatre of ideas’
• a single shared ...
but it’s just one big splash one a year
http://www.flickr.com/photos/mattmonath/3381384824
Challenge:
          How can you create
          more ripples,
          more often
          and inside your
          o...
amplification




               participation




                                               discovery


Short
Loads ...
Internal?
DNA?
Knowing you’ll be onstage

STEVE HOOPER
                            watching a competitor perform
                        ...
GIVING PEOPLE A
TOOL DOESN’T MAKE
THEM CRAFTSMEN
B=f(PE)
      Lewin’s Equation
We can’t change the Person




        B=f(PE)
But we can change Behaviour by designing the Environment

                 ...
The formula for changing the world:

 POPULATION
+ STATE CRITICALITY
+ SIMPLE RULES
+ TRIGGER
-------------------------
PH...
P
The formula for changing the world:

 POPULATION
+ STATE CRITICALITY                   E
+ SIMPLE RULES
+ TRIGGER
------...
IDEA = P(K+NI)
Business

SOCIAL?
                Media
http://www.flickr.com/photos/noodlepie/3275804967/
ROCK PAPER SCISSORS
WHAT?
“If you can’t explain it simply, you don’t
understand it well enough.”
- Albert Einstein
Storytelling provides

SIMPLE RULES FOR COMPLEX
INTERACTIONS....
Every week the
white agency
would get
together in
teams for a little
collaborative and
competitive
thought sharing
in an i...
Dave’s Mouseover Links
Wowhead’s Item Mouseovers..
..in a forum post
Navigation Pop-ups for Wikipedia
Epic fail inserting ...
- Added Punch -
Wrapping it up was Katie, who unlike Sandy (Chump), made the
smart choice of retaining creative control ov...
Competent
people resist
  change.
Because change
threatens to make
    them less
   competent.
And competent
people like being
  competent.
That's who they are, and sometimes
        that's all they've got.
No wonder
they're not in a
 hurry to rock
   the boat.
What WE know

If you think change is hard
 You won’t like irrelevance
David Ogilvy:
“The consumer is not an
idiot. She is your wife.”
The client is not an idiot…
 Can you explain what you do to your
              parents?
      How about your friends?
Simplicity
Jack’s Show and Tell
Outline                              Intent
     Once a month                    • Share inspiration
...
Tell one thing-
 tell us what it is,
 tell us why you think it’s
 awesome,
 tell us why you think it’s useful
 for us to k...
“Looking at things differently”
200....x 200....x200

HAIKUGAMI
These poems were written by the crowd, a line at a time, on paper planes
   thrown across the room during Ralph Kerle’s Sy...
Monthly beer in hand
 One thought in 5 syllables to describe your work culture


Shared short ideas and stories
 One thoug...
Outside comfort zone
 Makes us all work and play better
 Innovation Ho!
                     Open and sharing
            ...
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
Social Business: Innovation and Storytelling: Connect Now
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Social Business: Innovation and Storytelling: Connect Now

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The theme: One of the fundamental challenges organisations have is in developing a culture of innovation and inspiration- and building the teams and behaviours that will share and collaborate in order to achieve this. Where do you start? And how do you feed the fire?

All of the links and speaker notes can be found here: http://katiechatfield.wordpress.com/2010/04/15/social-business-innovation-and-storytelling-connect-now/

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  • All of the links and speaker notes for Innovation and Storytelling can be found here: http://katiechatfield.wordpress.com/2010/04/15/social-business-innovation-and-storytelling-connect-now/
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Transcript of "Social Business: Innovation and Storytelling: Connect Now"

  1. 1. do you do your best work at your desk? twitter.com/katiechatfield http://katiechatfield.wordpress.com/ my day job www.jackmorton.com.au presented at sydney, april 2010
  2. 2. From: “The Future of Conferences”
  3. 3. The best information/ inspiration exchange.... CORRIDOR CONVERSATIONS
  4. 4. Interesting South • a wide variety of interesting, unexpected, original things • a 'theatre of ideas’ • a single shared quality between participants : curiosity
  5. 5. but it’s just one big splash one a year http://www.flickr.com/photos/mattmonath/3381384824
  6. 6. Challenge: How can you create more ripples, more often and inside your organization? http://www.flickr.com/photos/seventhsister/2738553439/
  7. 7. amplification participation discovery Short Loads of view points ...everyone’s on stage
  8. 8. Internal? DNA?
  9. 9. Knowing you’ll be onstage STEVE HOOPER watching a competitor perform takes the same energy takes you over the beam each and every time
  10. 10. GIVING PEOPLE A TOOL DOESN’T MAKE THEM CRAFTSMEN
  11. 11. B=f(PE) Lewin’s Equation
  12. 12. We can’t change the Person B=f(PE) But we can change Behaviour by designing the Environment Ahem… that’s our job.
  13. 13. The formula for changing the world: POPULATION + STATE CRITICALITY + SIMPLE RULES + TRIGGER ------------------------- PHASE TRANSITION
  14. 14. P The formula for changing the world: POPULATION + STATE CRITICALITY E + SIMPLE RULES + TRIGGER ------------------------- B PHASE TRANSITION
  15. 15. IDEA = P(K+NI)
  16. 16. Business SOCIAL? Media
  17. 17. http://www.flickr.com/photos/noodlepie/3275804967/
  18. 18. ROCK PAPER SCISSORS
  19. 19. WHAT? “If you can’t explain it simply, you don’t understand it well enough.” - Albert Einstein
  20. 20. Storytelling provides SIMPLE RULES FOR COMPLEX INTERACTIONS....
  21. 21. Every week the white agency would get together in teams for a little collaborative and competitive thought sharing in an initiative called 3 x 3.
  22. 22. Dave’s Mouseover Links Wowhead’s Item Mouseovers.. ..in a forum post Navigation Pop-ups for Wikipedia Epic fail inserting ads into a forum YOUR DOIN IT WRONG
  23. 23. - Added Punch - Wrapping it up was Katie, who unlike Sandy (Chump), made the smart choice of retaining creative control over her own slides. The result was Simplicity in both name and nature, and served as a reminder that Pos_ers will be Prosecuted. Offsite with Team White September 19, 2008 · 2 Comments
  24. 24. Competent people resist change.
  25. 25. Because change threatens to make them less competent.
  26. 26. And competent people like being competent.
  27. 27. That's who they are, and sometimes that's all they've got.
  28. 28. No wonder they're not in a hurry to rock the boat.
  29. 29. What WE know If you think change is hard You won’t like irrelevance
  30. 30. David Ogilvy: “The consumer is not an idiot. She is your wife.”
  31. 31. The client is not an idiot… Can you explain what you do to your parents? How about your friends?
  32. 32. Simplicity
  33. 33. Jack’s Show and Tell Outline Intent Once a month • Share inspiration Brought to you by the – “Things I think are cool and strategy, creative and design I’d like us to do something like team this” 3 minute ‘show and tell’ • Knowledge sharing/ pride in presentations projects Everyone’s invited – “Show your work” Thursday 4.30pm Half an hour program- can • Inspire great story telling kick on if it’s successful – “Things you didn’t know about/ Something interesting/ What I’ve done”
  34. 34. Tell one thing- tell us what it is, tell us why you think it’s awesome, tell us why you think it’s useful for us to know
  35. 35. “Looking at things differently”
  36. 36. 200....x 200....x200 HAIKUGAMI
  37. 37. These poems were written by the crowd, a line at a time, on paper planes thrown across the room during Ralph Kerle’s Sydney Ignite presentation • Friggin’ great evening • Inspiring chatter Loads of people having fun. Ow, that plane hit my head. It’s thought-provoking The cusp of ideas. • Words are fun people • Throwing paper planes Thoughtful talks are Inspired. Thought-provoking plentiful Let’s get drunk now please! The first line is shite. • Amazing ideas to generate thought. Try to think outside the box I can’t drink and write.
  38. 38. Monthly beer in hand One thought in 5 syllables to describe your work culture Shared short ideas and stories One thought building on the last thought (no more than 7 syllables) Everybody wins The final thought building on the last two (no more than 5 syllables)
  39. 39. Outside comfort zone Makes us all work and play better Innovation Ho! Open and sharing Outward and circulating Oh! Where to go next? Dynamic team who love job Innovation and change prevail Got a job for me? Noisy but quiet I am here but I am not A winning concept We all decide now That everyone has something We can embrace change High pressure long days I think its time for a beer Social Business Rocks

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