Digital storytelling mischievous joy in creating networks around ideas…accepting the fact that opening these ideas up to a...
<ul><li>(I make) so many sites, characters, projects and initiatives comes from a strong belief in the fact  that  people ...
About Katie
Play and experimentation people really love to be involved in making stuff happen.
play
experimentation Creating Passionate Users    Adliterate getshouty craphammer
Mystery and anticipation People love a  good cliff hanger,  a  tangent  in a story line,  they  are sad when “season one” ...
What if…..? <ul><li>Dear Mrs Natalie, </li></ul><ul><li>How are you so? I hear not well, because you lost your Yakult acco...
And then….?
Episodes and seasons People love  the villain and the hero.
The challenge
 
 
 
 
 
So many options
Website IM Search Email Flickr applications Mobile RSS Widgets Email applications Facebook MySpace Online communities / fo...
 
<ul><li>Question number one, how important do you think all of this new marketing stuff is going to be for your business a...
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APG digital storytelling

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People love series, episodes and chapters, where there is a beginning a middle and an end. People love a good cliff hanger, a tangent in a story line, the villain and the hero. They are sad when “season one” is over, but get all excited when “season two” kicks [in] but what they really love is to be involved in making stuff happen.

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Transcript of "APG digital storytelling"

  1. 1. Digital storytelling mischievous joy in creating networks around ideas…accepting the fact that opening these ideas up to a larger group of people can be dangerous and fun http://katiechatfield.wordpress.com/2007/05/21/interactive-planning/#comment-4089
  2. 2. <ul><li>(I make) so many sites, characters, projects and initiatives comes from a strong belief in the fact that people love series , episodes and chapters, that there is a beginning a middle and an end. </li></ul><ul><li>People love a good cliff hanger, a tangent in a story line, the villain and the hero. </li></ul><ul><li>They are sad when “season one” is over, but get all excited when “season two” kicks [in] but what they really love is to be involved in making stuff happen. </li></ul>What does Marcus know that you don't? http://www.craphammer.ca/2007/10/what-does-marcu.html
  3. 3. About Katie
  4. 4. Play and experimentation people really love to be involved in making stuff happen.
  5. 5. play
  6. 6. experimentation Creating Passionate Users   Adliterate getshouty craphammer
  7. 7. Mystery and anticipation People love a good cliff hanger, a tangent in a story line, they are sad when “season one” is over, but get all excited when “season two” kicks [in]
  8. 8. What if…..? <ul><li>Dear Mrs Natalie, </li></ul><ul><li>How are you so? I hear not well, because you lost your Yakult account to us Europeans maybe, yes? That is bad. A shame. I’m sorry. But it wasn’t my fault. </li></ul><ul><li>I should let you know that I have been following your business with keen interest over the last couple of days, and feel that I should help you out a little. With your advertising activity. </li></ul><ul><li>What do you need? I have it. When do you need it? I’ve got it. Why do you need it? It’s important. </li></ul><ul><li>I know secret cognitive things about selected products that remain hidden to the normal mind of people. This must be shared! At all costs! And I am groovy in a funky agency. All my friends tell that it is so. And be it must, yes? Yes! </li></ul><ul><li>I wait for your call with eagerness of wild-thing to discuss matters such and payments, office and blackberry devices. I have my own pencils. </li></ul><ul><li>I am impatient. </li></ul><ul><li>My warmness, Sacrum B. Rrown. </li></ul><ul><li>p.s. My hobbies include reading, writing and maths. </li></ul>welcome to optimism Embracing failure since 1998. A weblog about life at wieden + kennedy london .
  9. 9. And then….?
  10. 10. Episodes and seasons People love the villain and the hero.
  11. 11. The challenge
  12. 17. So many options
  13. 18. Website IM Search Email Flickr applications Mobile RSS Widgets Email applications Facebook MySpace Online communities / forums Twitter
  14. 20. <ul><li>Question number one, how important do you think all of this new marketing stuff is going to be for your business and your brand over the next three to five years - blogs, podcasts, consumer generated content, WIKIs, Second Life, Interactive?&quot; </li></ul><ul><li>It's the 93 colors. You know when you go into a restaurant, take your kids, out comes the three pack, red, yellow and blue, well that represents television, radio and print. Today Crayola has their big box, the 96 big box, so take the 93 colors. </li></ul>Joseph Jaffe: The Evangelist http://www.madisonavenuejournal.com/2006/12/19/joseph_jaffe_the_evangelist/index.php
  15. 21. http://del.icio.us/katiechatfield/marcus

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