Social CRM Strategies for Nonprofits Social Media Meets Engagement Management Kevin Spidel, Community Architect GannettLocal | Local Marketing Made Simple
What is CRM? What does it have to do w/ Social Media?
CRM manages relationship process
Social Media is about 1:1 conversations/connections
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. Clue Train Manifesto (circa 1999) Full book here: http://www.cluetrain.com/book/
Kevin, you make my brain hurt! “If we can empower philanthropic identity, we can create more philanthropic activity because it’s easier,” said Causes’ Matthew Mahan. “As people interact with each other, and see millions of people interacting, it will become a more worthwhile experience. It’s part of making the experience more meaningful. We think this is a win-win, and that people will end up donating even more.” Sub-Header 2
Can you send me this presentation? Facebook.com/kspidel @kspidel kevinspidel.com Kevin.Spidel@Gannett.com ask me how we can help your nonprofit http://Blog.GannettLocal.com