they are not:a snooze fest mundane poor quality
super star example: @tiffanyandco a jewelry brand captures falling in love #trueloveinpictures
super star example: @freepeople a fashion brand’s take on Pitchfork Music Festival
1 1 1 1 1 1two: 1 + 1 = 2 111 11 1 1 1 1 1 1augment 1their currentview of you. what can you add to what they’ve already seen?
get go behind practice what creative the scenes you preach
avoid branding overload, it’s not all about you!
your instagram content should be: t en o nm vir n staff experie nces e re stoa little bit new uses motivation your of this fans g your capturin s s product/ emotion eve nt brand celebrat creatio ions n proc ess s your in spiration adv lifestyle e nt e ure ltur s n t cu releva a lot of this
super star example: @sharpie bold drawings that show the possibilities that exist when you pick up a sharpie
super star example: @newbelgiuma beer brand that shares the jams they’re playing on Saturday mornings
create a content calendar!three:post sun mon tues wed thurs fri satregularly.
don’t go missingin action! .. no one likes long waits for new content