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How brands can achieve #instagreatness
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How brands can achieve #instagreatness



Best practices for brands on Instagram. This presentation explores how brands are currently using this image based social network and what we can learn from their efforts.

Best practices for brands on Instagram. This presentation explores how brands are currently using this image based social network and what we can learn from their efforts.



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http://www.gpyr.com.au 556
http://advanceinspiration.posterous.com 88
http://hollersydney.posterous.com 57
http://brandsoninstagram.com 20
http://pinterest.com 12
http://jjmillar.tumblr.com 10
https://twitter.com 8
http://brandsoninstagram.tumblr.com 6
http://www.pinterest.com 3
http://hollerlabs.wordpress.com 2
http://safe.tumblr.com 2
http://kred.com 1
https://twimg0-a.akamaihd.net 1



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    How brands can achieve #instagreatness How brands can achieve #instagreatness Presentation Transcript

    • presented by: how brands can achieve: #instagreatness katie chapin (@chapes),digital strategist @pattsmelbourne
    • can we do it, you ask?
    • well... @barackobama is doing it.
    • ...these awesome brands are doing it.WARBY PARKER PLAYBOY BURBERRY RED BULL PUMA STARBUCKS
    • and most importantly,“boo” the dog is doing it.
    • sadly, everyone isn’t: as famous as Obama as extreme as Red Bullor as cute & cuddly as boo
    • but don’t fret,that just means you havesome learning to do. get ready to write this down!
    • our field notes for brandswho want to become instagram worthy: 1. pictures are stories. tell a good one. 2. augme nt their curre nt view of you 3. post regularly 4. embrace the #hashtag
    • think about your favouriteone: stories, they do things like:pictures are entertainstories. tell a mystify really reallygood one. inspire good stories challenge
    • they have: characters setting plot twists
    • they are not:a snooze fest mundane poor quality
    • super star example: @tiffanyandco a jewelry brand captures falling in love #trueloveinpictures
    • super star example: @freepeople a fashion brand’s take on Pitchfork Music Festival
    • 1 1 1 1 1 1two: 1 + 1 = 2 111 11 1 1 1 1 1 1augment 1their currentview of you. what can you add to what they’ve already seen?
    • get go behind practice what creative the scenes you preach
    • avoid branding overload, it’s not all about you!
    • your instagram content should be: t en o nm vir n staff experie nces e re stoa little bit new uses motivation your of this fans g your capturin s s product/ emotion eve nt brand celebrat creatio ions n proc ess s your in spiration adv lifestyle e nt e ure ltur s n t cu releva a lot of this
    • super star example: @sharpie bold drawings that show the possibilities that exist when you pick up a sharpie
    • super star example: @newbelgiuma beer brand that shares the jams they’re playing on Saturday mornings
    • create a content calendar!three:post sun mon tues wed thurs fri satregularly.
    • don’t go missingin action! .. no one likes long waits for new content
    • followed by a short burst of activity
    • be consistent.
    • #hashtags bringfour: people together and unite them under a common purpose.embrace the#hashtag. # # #
    • a few #hashtags options: create a use a popular join in an unique # existing # event #
    • #watch out:unique #hashtags allow people toattach both positive and negative commentary to your brand.
    • #hashtags are good for:*inviting participation*contests*promoting campaigns*organizing content
    • super star example: @benandjerryscelebrating their fans with #FanFotoFriday
    • super star example: @nikeinspiring athletes to push themselves #gameonworld
    • the bottom line: keep learning build up your contentfind what works best for your brand #instagreatness is achievable
    • who am I? I’m @chapes, digital strategist at @pattsmelbourne