Katie Boyd - Want Case Study


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General Assembly - User Experience Design Immersive
Student Project 3

Want app - Case Study

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Katie Boyd - Want Case Study

  1. 1. Want Case Study Katie Boyd Saturday, October 12, 13
  2. 2. Want Bird Necklace $125.00 Stacked Rings $55.00 Circle Scarf $46.00 Silver Ring $350.00 Saturday, October 12, 13 Want is an app for people who want to save and share products. Want allows users to save product details, organize products into lists, and share lists with friends. Unlike the Amazon App, Want allows you to save any product ever, whether it’s available in store or online.
  3. 3. The Challenge Create a simple mobile app to make it fast and easy for people to save products to their phone while in stores. The Process After conducting user interviews with six people who often shop in stores and online, I discovered the core problems a user deals with when trying trying to remember a product while in a store. From this research, I created personas, scenarios, and developed a list of all the necessary functionality for the app. Saturday, October 12, 13
  4. 4. Personas Saturday, October 12, 13
  5. 5. Background Olivia is an studio assistant at an art gallery in Chelsea. She was born in London, and moved to New York City after her 19th birthday. She currently lives in Brooklyn, where she frequently shops at small boutiques, thrift stores, and flea markets. She loves to find unique and one of a kind products. When shopping, Olivia usually takes the boutique’s card or a photograph in order to remember product for later. Frustrations Olivia Knight The Vintage Shopper Age: 24 “Dear God, I love a good vintage store.” Saturday, October 12, 13 She often loses the retailers business card very quickly and she has over 600 photos in her photo stream so she rarely goes back in order to find a specific photograph. She is frustrated by being unable to remember where the store was and what it was called. “It’s somewhere in Soho, but I don’t know where.” Goals Olivia wants to easily remember the items that she would like to purchase and the location of the stores where she found them.
  6. 6. Background Noah was born and raised in a small town in New Jersey. He recently moved to New York to pursue a career in Software Engineering, but he often visits home and maintains close relationships with his entire family. Noah loves to browse online and in stores for products for himself and his family members. He makes notes in his phone about things that he wants and great gift ideas for people in his life. Frustrations Noah’s family often gives him gifts that he doesn’t want and will never use. Noah is also frustrated when he forgets great gift ideas that he had for his family. Noah Sterling The Sharer Age: 22 “I have to be explicit about exactly what I want.” Saturday, October 12, 13 Goals Noah wants his family to get him things he will use and he wants to remember his own gift ideas for them.
  7. 7. Background Zoey is a kindergarten teacher that lives and teaches in Sunnyside, Queens. She spends a lot of time reading and thinking about a purchase before she makes it. Her purchases are usually months in the making, she reads articles and reviews and then she thinks about the information for a while before making a decision. Frustrations Zoey likes to save products for a long period of time, but often when she does decide to buy the product she is unable to find it again. Zoey Summers The Contemplator Age: 30 “If I still want it after three months, then I’ll get it.” Saturday, October 12, 13 Goals Zoey wants to be able to think about a purchase and not be concerned about whether she will be able to find the product information later.
  8. 8. Scenarios Saturday, October 12, 13
  9. 9. After creating personas, I created user scenarios in which the Want app helped them to meet their goals. The scenarios helped me to established the following user journeys. Set Up and First Run Signing up Adding their first product Adding friends Core Product Experience Adding products Creating lists Sharing lists Viewing friend’s lists Opportunities Identified Users needed to be able to add and organize products while they are on the go. Saturday, October 12, 13
  10. 10. Design Iterations Saturday, October 12, 13
  11. 11. First Iteration Method I created a paper prototype in order to tested a fixed navigation menu and key features with users. Findings Users confused icons for different actions. Users were able to move relatively quickly through tasks once they were past the navigation menu. Opportunities Identified The navigation relied heavily upon icons that were not clear to users. Saturday, October 12, 13
  12. 12. Carrier 12:00 PM My Items Carrier + CANCEL 12:00 PM Scan barcode or take photograph. Second Iteration Bird Necklace $125.00 Leather Boots Method $175.00 I created digital wireframes and tested a hamburger navigation menu with users. Silver Ring $ 62.00 Findings Users were able to easily find the navigation. Users found navigation terms more helpful than icons. Carrier < 12:00 PM Add Details Carrier DONE My Items My Lists Friends Profile Product Name Cost Location Website Desc List Saturday, October 12, 13 12:00 PM Opportunities Identified An off screen, but descriptive navigation is more helpful to users for the Want app than fixed navigation that relies heavily on icons.
  13. 13. Want Save New Item Bird Necklace $125.00 Third Iteration Stacked Rings $55.00 Circle Scarf $46.00 Scan barcode or take photograph. Silver Ring $350.00 Method I streamlined the designs to create a simpler interface and consolidated multiple actions into single screens. Findings Add Details Done Noah Sterling Users moved quickly through individual tasks. Users were able to navigate easily between different tasks. Opportunities Identified The users were able to complete their tasks quickly and easily with very little hesitation. Product Name Noah's Lists Price Add Location Choose List Website Saturday, October 12, 13 Birthday List Public
  14. 14. Key Screens Want Want Want Leather Oxfords Save New Item Bird Necklace Add Details Done Home My Lists $175.00 $125.00 Bird Necklace Stacked Rings Stacked Rings Circle Scarf Profile Friends $125.00 $55.00 $55.00 $46.00 Scan barcode or take photograph. Product Name Costs Add Location Circle Scarf Silver Ring $46.00 $350.00 Choose List Website Navigation Menu Saturday, October 12, 13 Home Save New Item Add Details