HOMEWORK:> BLOG (optional) > 1 post > 2 comments on other blogs> FACEBOOK (optional) > 3 total posts > Come to class prepared to discuss Insights data > Best performing post by Reach / Engagement / Virality > What worked, what didnt & why> TWITTER > 30 tweets > Make it a mix of conversation and information> LINKEDIN > Bring your profile as close to completion as possible
INSTAGRAMLaunched - 2010Who is on it?: ● 100 million registered users ● 7.3 Million Daily Active Users ● 150 million photos as of August 2012What is the conversation like?: ● Life-casting ● Careful cadenceWhat are the benefits to me / my business?: ● Research ● Brand buildingDemographic Sources: Wikipedia
AESTHETICS> Shooting from Instagram is not always the best option> To create compelling images, you may need to use other apps or double up on filters...> ...or you may want to import images from film/digitalCONTENT> Think twitter in terms of actions: @ (or hold on user) to mention, use hashtags (#) to group topics> Also similar to twitter: #dont #over #hashtag> Multiple posts are OK but spread it out> Attending or hosting an event? Snap photos and encourage use of an official IG tag> Share new product launches> Behind the scenes or "in progress" photos make for great content> Do not post images that dont belong to you without approval> The following items are OK in moderation: cats, babies, shoes, GPOY, foodINTEGRATION> Connect & share with your existing network> Link to the most appropriate web property in your profile
CLASS WORK:> FIELD TRIP!!!!
PINTERESTLaunched - 2009 (2010 beta)Closed Beta > Invite Only > OpenWho is on it?: ● 25 Million Unique Monthly Users ● US - largely female audienceWhat is the conversation like?: ● Visual ● CurativeWhat are the benefits to me / my business?: ● Referral traffic ● Research ● Inspiration / Organization ● Brand buildingWhat are the drawbacks?: ● Visual content works best for those with great visual assets ● NicheDemographic Sources: Wikipedia
CONTENT> Keep it short & simple. Think twitter length commentary!> Actually, think twitter in general. Use @ to reference users and # to group topics> Avoid self promotion. Again, the rule of thumb is 80-20 but on such a visual channel, consider 90-10> If you ARE self promoting, at least include a shortlink> As always, you are writing for the web. Be sure to use keywords in your descriptions from your profile to Boards to Pins> Be frequent & be relevant!> Integrate! Share your pin boards on your other social channels> Experiment with pinning at varying times to get a feel for when your audience is most responsive> If you sell brands, seek that brand out on Pinterest (either an official account or user pins) and re-pin to your boards> Make your web content pinnable: from the quality to easy to "pin it" buttons> Its not just about pinning - commenting and liking is part of the conversation!> Dont forget! Pinterest is for video, too!> Dont just re-pin. Bring new things to the table!
AESTHETICS> Pinterest is HIGHLY visual (duh)> Make sure the images you share and source are on par with your brands aesthetics> Create visually compelling content> Your profile is part of the game - use a good headshot or brand imageETHICS> Check. Your. Pin. Sources. Make sure the image tracks back to the original source> Pin the permalink address - not the general source> Do not pin from Google or Bing images! Its ok to use that to find material, but ALWAYS check the image source> Credit the source> Ask permission
CLASS WORK:> Create a Pinterest account> Search for and follow accounts / boards > People or companies who influence you > People or companies posting content relevant to your ideal audience> Create 2 - 3 boards> Add 6 - 10 pins to each (25 - 50% original)> Use free time to work on Social Media assets
IMAGE CREDITS!All images are Creative Commons & from the following generous flickr users!Dinosaur SkeletonRisk StrategyChalkboardAll other images belong to yours truly!