• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Website Optimization: Strategies and Tactics to Engage Your Target Audience
 

Website Optimization: Strategies and Tactics to Engage Your Target Audience

on

  • 1,951 views

This is derived from a presentation originally created by Matt Arnold and was presented at Stamats' Integrated Marketing conference at the Westin in Chicago in July 2010.

This is derived from a presentation originally created by Matt Arnold and was presented at Stamats' Integrated Marketing conference at the Westin in Chicago in July 2010.

Statistics

Views

Total Views
1,951
Views on SlideShare
1,948
Embed Views
3

Actions

Likes
2
Downloads
50
Comments
0

2 Embeds 3

https://www.linkedin.com 2
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • MattHighly selective or not, could be an example.Experience at Capella with application fees.
  • MattEach stage of the funnel, or part of the visitor path can be seen as a mini-funnel. This may get you to adjust your strategies and tactics for overall better ROI. Sometimes a higher cost per lead or cost per inquiry may yield a lower cost per conversion/matriculation.
  • Remember 508 compliance, accessibility, tests for color blindness, etc.
  • Clean up…Focus is on making sure the visitor can and will click/convert
  • iPhone, iPad, WiiWeb2Gesture technology, GPS, Immersive experiences

Website Optimization: Strategies and Tactics to Engage Your Target Audience Website Optimization: Strategies and Tactics to Engage Your Target Audience Presentation Transcript