SMPS Alaska Chapter: 10 Steps to Launching an Award-Winning Communications Program
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This document summarizes the key elements of an effective public relations plan and campaign, including research, goals, objectives, strategies, tactics, timelines, budgets and evaluations. It provides examples of tactics that have worked well for other organizations, such as collaborative videos, blogs, social media and events. The document also introduces some online tools that can help with public relations efforts, like Pitchengine.com for presentations, Smartsheet for project management, and Tagxedo for visual word clouds. It concludes by soliciting any questions from attendees.
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SMPS Alaska Chapter: 10 Steps to Launching an Award-Winning Communications Program
- 1. SMPS Alaska Chapter: 10 Steps to Launching an Award- Winning Communications Program August 27, 2013
- 2. •The Public Relations Plan •Tactics That Work •Cool Tools to Help •Questions & Answers Today’s Talk
- 3. Public Relations How we communicate and build relationships with all of our publics
- 5. • Poll, focus group, mail questionnaire, SurveyMonkey • Man on street, post question on Facebook or Twitter, interview past donors, talk to peers Research Formal or informal
- 6. The big, hairy audacious accomplishment Get everyone to remember that reading is still important Be Alaska’s # 1 advocate for Sportfishing interests Goal
- 7. • Public - who do we need to reach? • Effect - what effect will we have? • Level - to what degree? • Timeline - how long do we have to get it done? Examples: Get 25 positive stories or mentions in Alaska media over the next 6 months Improve proposals to potential clients, so that my company wins 5 percent more bids in 2013 Objective P.E.L.T.
- 8. How you’re going to do it Example: We Try Harder - AVIS Just Do It - Nike We Deliver For You - US Postal Service Strategy
- 9. Actions/Tactics The PR tools in the toolbox •Video and post on YouTube •Special event/reception •Collateral-brochure, flyer •Workshop or public meeting •Grand Opening or Media Tour •CEO in-person meetings
- 10. Who is doing what and when Timeline
- 11. Budget What’s it going to cost
- 12. Tactics that Work Pick. Click. Give. Unique ways of spreading the word
- 13. Tactics that Work Collaborative video-Anchorage Public Library & the ACES
- 15. Tactics that Work Alaska Children’s Services – talk to the right audience
- 16. Tactics That Work Figure out a way to get them in the door
- 17. Tactics that Work Build Relationships Via Facebook
- 18. Cool Internet Tools I Use Pitchengine.com
- 20. Cool Internet Tools Visual Thesaurus
- 21. Cool Internet Tools Twitter Search
- 22. Cool Internet Tools - Dropbox Share large files
- 23. Cool Internet Tools: Expensify Expense Reports That Don’t Suck!
- 28. Cool Tools: Make It Visual - Tagxedo
- 29. •Efficient, entrepreneurial, irreplaceable •Visually compelling •Smarter, more shareable •More localization, customization •Micronetworks and crowdsourcing •Smart design, inspired by nature What We’ll Need for 2013