Your SlideShare is downloading. ×
SMPS Alaska Chapter Presentation - 8-27-13
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SMPS Alaska Chapter Presentation - 8-27-13

72
views

Published on

How to write a PR plan. Ideas for PR tactics and some cool tools that help marketers be more efficient and do their job well. This was presented to the SMPS Alaska Chapter on 8-27-13 at the BP Energy …

How to write a PR plan. Ideas for PR tactics and some cool tools that help marketers be more efficient and do their job well. This was presented to the SMPS Alaska Chapter on 8-27-13 at the BP Energy Center.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
72
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SMPS Alaska Chapter: 10 Steps to Launching an Award- Winning Communications Program August 27, 2013
  • 2. •The Public Relations Plan •Tactics That Work •Cool Tools to Help •Questions & Answers Today’s Talk
  • 3. Public Relations How we communicate and build relationships with all of our publics
  • 4. •Research •Goal •Objective •Strategy •Action/Tactic •Timeline •Budget •Evaluation The PR Plan -ReGOSATBE
  • 5. • Poll, focus group, mail questionnaire, SurveyMonkey • Man on street, post question on Facebook or Twitter, interview past donors, talk to peers Research Formal or informal
  • 6. The big, hairy audacious accomplishment Get everyone to remember that reading is still important Be Alaska’s # 1 advocate for Sportfishing interests Goal
  • 7. • Public - who do we need to reach? • Effect - what effect will we have? • Level - to what degree? • Timeline - how long do we have to get it done? Examples: Get 25 positive stories or mentions in Alaska media over the next 6 months Improve proposals to potential clients, so that my company wins 5 percent more bids in 2013 Objective P.E.L.T.
  • 8. How you’re going to do it Example: We Try Harder - AVIS Just Do It - Nike We Deliver For You - US Postal Service Strategy
  • 9. Actions/Tactics The PR tools in the toolbox •Video and post on YouTube •Special event/reception •Collateral-brochure, flyer •Workshop or public meeting •Grand Opening or Media Tour •CEO in-person meetings
  • 10. Who is doing what and when Timeline
  • 11. Budget What’s it going to cost
  • 12. Tactics that Work Pick. Click. Give. Unique ways of spreading the word
  • 13. Tactics that Work Collaborative video-Anchorage Public Library & the ACES
  • 14. Tactics That Work Blogs
  • 15. Tactics that Work Alaska Children’s Services – talk to the right audience
  • 16. Tactics That Work Figure out a way to get them in the door
  • 17. Tactics that Work Build Relationships Via Facebook
  • 18. Cool Internet Tools I Use Pitchengine.com
  • 19. Cool Internet Tools Smartsheet
  • 20. Cool Internet Tools Visual Thesaurus
  • 21. Cool Internet Tools Twitter Search
  • 22. Cool Internet Tools - Dropbox Share large files
  • 23. Cool Internet Tools: Expensify Expense Reports That Don’t Suck!
  • 24. Lightt Smartsheet
  • 25. Cool Tools: Make It Visual - Tagxedo
  • 26. •Efficient, entrepreneurial, irreplaceable •Visually compelling •Smarter, more shareable •More localization, customization •Micronetworks and crowdsourcing •Smart design, inspired by nature What We’ll Need for 2013
  • 27. Questions? Contact Information: www.KDPRVirtual.com kathy@kdprvirtual.com (907) 868-4884

×