What the heck is a
#hashtag? And why
should I care?
Presented by Kathy Sipple @kathysipple
#msmcoach www.mysocialmediacoac...
● CEO (Chief Empowerment Officer)
at My Social Media Coach
● Social Media Training & Strategy
● 25+ Years Sales & Marketin...
A word or an unspaced phrase preceded by a hash
or pound sign (#) used to identify messages on a
specific topic, a form of...
● 1960’s: 12-key phone introduced, # and * added. Phone
employees wanted to call # ‘octothorpe’.
● 1968: the word ‘metadat...
● 14th century: abbreviation for libra pondo or
“pound by weight” > lb with a bar over it > #
Origin
#msmcoach @kathysippl...
● Number sign
● Pound sign
● Sharp symbol (in music)
● Square (international telecommunications)
● Octothorpe (cartography...
W.I.I.F.M.?
What’s in it for me? Why should I care?
#msmcoach www.mysocialmediacoach.com
● Collates all ideas under one thread
● Saves you from running through thousands of
random messages searching for what you...
● Shorthand (saves time, effort and characters)
● Gateway into specific topics of conversation
● Enables connection
● Can ...
An example
One of the best ways
to explain hashtags is
to look at how chaotic things
could be without them...
#msmcoach ww...
When will South by Southwest V2Venture winners be
announced? (60 characters)
vs.
When will #SXSWv2v winners be announced? ...
● Heavily branded. Website: www.sxswv2v.com also
a Twitter account @sxswv2v.
● Event organizers share hashtag with attende...
Getting Started:
Should I create a hashtag?
Or use one that already exists?
#msmcoach www.mysocialmediacoach.com
● Want to show humor or personality?
● Building your own brand, differentiating
yourself, launching a long term campaign?
...
Humor, fun
www.mysocialmediacoach.com @kathysipple
The style is fun and
engaging, relies a lot
on visual content. Not
as c...
● Search on Hashtags.org (and/or Twitter,
Instagram or wherever you plan to use hashtags)
● Register for a free (or paid) ...
● Twitter only gives you 140 characters, need to
make your point as succinctly as possible.
● Twitter example:
When will S...
Hashtag #Fails:
Beware a few of these pitfalls
and you’ll be fine.
#msmcoach www.mysocialmediacoach.com
Misunderstanding context
www.mysocialmediacoach.com @kathysipple
● #Too #many #hash #tags #in #one #post!
#excessive
● Use them responsibly and with intention. Usually
no more than 1-3 pe...
● No spaces are allowed in hashtags so capitalizing
the first letter of each word helps the reader with
context.
● However...
#Questions?
If you found this training helpful and worth
sharing, please comment on Facebook, Twitter or
your preferred si...
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What the heck is a hashtag? And why should I care?

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When you see a #hashtag show up on your social media feed does it confuse you? Annoy you? Make you wonder what it's for?

Social Media Coach & Strategist, Kathy Sipple, led this 30-minute presentation to take the mystery out of their use, followed by a help session and a Q&A period for those with additional questions.

The video of the webinar is available on demand for a limited time at https://www4.gotomeeting.com/register/157544359

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What the heck is a hashtag? And why should I care?

  1. 1. What the heck is a #hashtag? And why should I care? Presented by Kathy Sipple @kathysipple #msmcoach www.mysocialmediacoach.com
  2. 2. ● CEO (Chief Empowerment Officer) at My Social Media Coach ● Social Media Training & Strategy ● 25+ Years Sales & Marketing ● Hubspot Inbound Marketing Certified ● Author, Podcast Host of “Socially Speaking” ● Conscious Evolutionaries Golden Innovator Award ● @kathysipple on Twitter Kathy Sipple #msmcoach @kathysipple www.mysocialmediacoach.com
  3. 3. A word or an unspaced phrase preceded by a hash or pound sign (#) used to identify messages on a specific topic, a form of metadata. Clear? Maybe, maybe not... Hashtag Definition #msmcoach @kathysipple www.mysocialmediacoach.com
  4. 4. ● 1960’s: 12-key phone introduced, # and * added. Phone employees wanted to call # ‘octothorpe’. ● 1968: the word ‘metadata’ was coined. ● 1970’s: information technology to highlight a special meaning or to denote immediate address mode. ● Aug. 2007: @chrismessina introduced hashtags on Twitter. ● 2012 American Dialect Society names hashtag word of year. ● June 2014: English Oxford Dictionary added ‘hashtag’. Recent history context... #msmcoach @kathysipple www.mysocialmediacoach.com
  5. 5. ● 14th century: abbreviation for libra pondo or “pound by weight” > lb with a bar over it > # Origin #msmcoach @kathysipple www.mysocialmediacoach.com Isaac Newton’ s elegant scrawl may be the missing link!
  6. 6. ● Number sign ● Pound sign ● Sharp symbol (in music) ● Square (international telecommunications) ● Octothorpe (cartography) ● Gate (computing) ● Hash mark Hashtag, aka: #msmcoach @kathysipple www.mysocialmediacoach.com
  7. 7. W.I.I.F.M.? What’s in it for me? Why should I care? #msmcoach www.mysocialmediacoach.com
  8. 8. ● Collates all ideas under one thread ● Saves you from running through thousands of random messages searching for what you want ● Makes it easier for searchers to find you too! More targeted user experience #msmcoach @kathysipple www.mysocialmediacoach.com
  9. 9. ● Shorthand (saves time, effort and characters) ● Gateway into specific topics of conversation ● Enables connection ● Can be used to brand your message ● Potentially amplifies your signal, broadens your reach ● Can add humor or tone to messages Specific benefits: #msmcoach @kathysipple www.mysocialmediacoach.com
  10. 10. An example One of the best ways to explain hashtags is to look at how chaotic things could be without them... #msmcoach www.mysocialmediacoach.com
  11. 11. When will South by Southwest V2Venture winners be announced? (60 characters) vs. When will #SXSWv2v winners be announced? (40 characters) Let’s look at an example: www.mysocialmediacoach.com @kathysipple
  12. 12. ● Heavily branded. Website: www.sxswv2v.com also a Twitter account @sxswv2v. ● Event organizers share hashtag with attendees when they register & encourage use and sharing. ● Attendees (in person and even virtual) value connection to one another and to the event. ● It’s short and it’s unique. What makes this example work well? www.mysocialmediacoach.com @kathysipple
  13. 13. Getting Started: Should I create a hashtag? Or use one that already exists? #msmcoach www.mysocialmediacoach.com
  14. 14. ● Want to show humor or personality? ● Building your own brand, differentiating yourself, launching a long term campaign? ● Trying to connect with others interested in the same topic, event, etc.? Consider your objectives www.mysocialmediacoach.com @kathysipple
  15. 15. Humor, fun www.mysocialmediacoach.com @kathysipple The style is fun and engaging, relies a lot on visual content. Not as concerned about others adopting (all) the tags. Overuses hashtags on purpose.
  16. 16. ● Search on Hashtags.org (and/or Twitter, Instagram or wherever you plan to use hashtags) ● Register for a free (or paid) account on Hashtags. org. Do your research www.mysocialmediacoach.com @kathysipple
  17. 17. ● Twitter only gives you 140 characters, need to make your point as succinctly as possible. ● Twitter example: When will South by Southwest V2Venture winners be announced? (60 characters) vs. When will #SXSWv2v winners be announced? (40 characters) Gateway: hashtags.org www.mysocialmediacoach.com @kathysipple
  18. 18. Hashtag #Fails: Beware a few of these pitfalls and you’ll be fine. #msmcoach www.mysocialmediacoach.com
  19. 19. Misunderstanding context www.mysocialmediacoach.com @kathysipple
  20. 20. ● #Too #many #hash #tags #in #one #post! #excessive ● Use them responsibly and with intention. Usually no more than 1-3 per message. Too much of a good thing www.mysocialmediacoach.com @kathysipple
  21. 21. ● No spaces are allowed in hashtags so capitalizing the first letter of each word helps the reader with context. ● However, #Thatcher is the same as #ThatCher to Twitter. ● Again, a little research can nip this kind of problem in the bud. Capitalization Confusion www.mysocialmediacoach.com @kathysipple
  22. 22. #Questions? If you found this training helpful and worth sharing, please comment on Facebook, Twitter or your preferred site using our hashtag #msmcoach. Thanks! #msmcoach @kathysipple www.mysocialmediacoach.com

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