Social Media for Business

  • 526 views
Uploaded on

Slides from 2-21-11 presentation by Kathy Sipple of Forward Progress.

Slides from 2-21-11 presentation by Kathy Sipple of Forward Progress.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
526
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. (877) 59 - COACH (592-6224) Using LinkedIn forNew Business Development: Top 5 Tips Presented by Kathy Sipple, 2/21/11
  • 2. (877) 59 - COACH (592-6224)• Social Media Specialist with Forward Progress, Inc• Founder/CEO of My Social Media Coach• Voted Indiana’s Most Influential Social Media Woman in 2009• Over 20 years in Business Coaching and Consulting• Campaign Development in Social Media• Internet, eMarketing, Event Management, Trade Shows• Intense Lead Generation, Web Seminars, eSelling• Over Two Billion Dollars Sales, 100 Million Leads, Helped Thousands of People using Internet Based Lead Generation –• Trained and Coached over 17,000 people• Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
  • 3. (877) 59 - COACH (592-6224)Social Networks – Where do you Stand? YOU ARE HERE
  • 4. (877) 59 - COACH (592-6224)The Issue with Social Networks People add connections They make postings They link to content and articles They make updates They even link to their websites THEY DON’T CLOSE ANY BUSINESS!
  • 5. (877) 59 - COACH (592-6224) Current Use of Social Network Communication?• Blogs• Articles• Postings• Status Updates• Emails• Video/Photo• Links
  • 6. (877) 59 - COACH (592-6224) Why Online Social Networks?• Interactive• People Respond Better• Builds Trust• Builds Community• Viral Activity• Sharing
  • 7. (877) 59 - COACH (592-6224) Social Networks We Already Know• Ourselves• City/Country Clubs• Chambers• Industry Clubs• Organizations• Charities• Religious/Health• Network Groups
  • 8. (877) 59 - COACH (592-6224) Social Networks We Already Know• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
  • 9. (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See?• That Know YOU? Networking at• That Trust YOU? One-to-One• That have done Business with YOU?• That would recommend YOU? Dean Sue Pat Mark
  • 10. (877) 59 - COACH (592-6224) 1 Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
  • 11. (877) 59 - COACH (592-6224) Introduce Yourself 21. Create your personal tagline2. Appear focused3. Put your elevator pitch to work Create Relevancy!4. Point out your “RELEVANT” skills5. Explain your experience6. Distinguish yourself from the crowd7. How will you help them?
  • 12. (877) 59 - COACH (592-6224) Outcome! SOCIAL SITES RECENT ARTICLES PERSONAL WEBSITESPROFESSIONAL SITES
  • 13. (877) 59 - COACH (592-6224) Add Targeted-Trusted Connections 3• People that can connect you to a company or deal• Think Industry – Size – Competitors – Product – Service• Partners, Joint Ventures, Book of Business, Network• Direct or Indirect – Ask the Right Questions• Networking Language – Ask them if they are on LinkedIn/Facebook
  • 14. (877) 59 - COACH (592-6224)
  • 15. (877) 59 - COACH (592-6224)
  • 16. (877) 59 - COACH (592-6224)Linking Our Trusted Connections 4
  • 17. (877) 59 - COACH (592-6224) Social Conversations 5• Blogging & Discussions - If you can……. • Type an email • Start a conversation • Ask a questions • Take advice • Give advice Ultimate Tradeshow!
  • 18. (877) 59 - COACH (592-6224)
  • 19. (877) 59 - COACH (592-6224)
  • 20. (877) 59 - COACH (592-6224) Growing Numbers• LinkedIn Has Over 90 Million Members • Average User has 240 Connections • One Degree From Over 35,000 Trusted Connections • Two Degrees From Over 3,200,000 Trusted Connections
  • 21. (877) 59 - COACH (592-6224) 5 Tips Recap1. Tell your story – complete, compelling profile2. Create relevance – use appropriate key words and phrases3. Build your network continuously4. Link your network, create value5. Get in the conversation www.ForwardProgress.NET
  • 22. (877) 59 - COACH (592-6224) Online Coaching SeriesHorizon Bank is sponsoring a 3-part online training series on LinkedIn for New Business Development If you NEED MORE SALES – This is a MUST! New Appointments Guaranteed! If You Are Looking to Increase: • Company and Team Visibility • Inbound Leads • Quality Appointments • Targeted Referrals • Client Retention • Profitable Sales Then this program is for you!
  • 23. (877) 59 - COACH (592-6224) This Class Includes: 3 Weeks of Basic LinkedIn Sales – Step by Step 1. Session One – Build and Optimize Your Profile 2. Session Two – Power Building Your Network 3. Session Three – How to Get New Business 4. Unlimited Access to Recordings 5. Slides for Team Review 6. Course Planning Worksheets 7. 1 LinkedIn Personal Profile Reviews 8. New Appointments Set within 30 days!
  • 24. (877) 59 - COACH (592-6224) This Package Includes:You and Your Team will Learn How to:• Improve prospecting• Make cold calls “warmer”• Research your potential customers• Find ideal industry and geo-targeted prospects• Use your network effectively• Increase Referrals!
  • 25. (877) 59 - COACH (592-6224) Training Includes:Session Dates – Unlimited Recording ACCESS 1. Session One – Build and Optimize  LIVE Online Tuesday, March 15, 2011 2PM Central 2. Session Two – Power Building Your Network  LIVE Online Tuesday, March 22, 2011 2PM Central 3. Session Three – How to Get New Business  LIVE Online Tuesday, March 29, 2011 2PM Central On Demand 24x7!
  • 26. (877) 59 - COACH (592-6224) Connect Onlinekathy@forwardprogress.netTWITTER: www.twitter.com/kathysippleFACEBOOK: www.Facebook.com/kathysippleFAN PAGE: www.Facebook.com/ForwardProgressLINKEDIN: www.linkedin.com/in/kathysipple Call (219) 462-0600 www.ForwardProgress.NET