Buzz phrases old way was more of a broadcast. Static web sites, the most contact would be a contact form. Web 2.0 brings interactivity. User adds to the conversation and things are cyclical. Digital generation, broadband makes it possible
Conversation is going on whether you’re there or not. If the conversation is positive, look for ways to engage. If negative Collaboration
Social Media Bootcamp Instructor: Kathy Sipple, www.mysocialmediacoach.com
Twitter is a social networking and microblogging service that allows you to answer the question, "What are you doing right now?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
Set Up Meetings . Twitter can help you organize impromptu meetups.
Acquire Votes . Send a link to your stories you’ve submitted in other social news sites like Digg. Sometimes your followers will vote up the stories because they agree with it. This allows you to acquire more support for your efforts on other social media websites.
Why should I create a Facebook page for my business? If you could set up a free trade show booth at a venue that would expose you to 138 million people (per month), would you do it? 2 nd most popular web site per Quantcast.com as of 4/19/10. (#1 Google) FACEBOOK
First add info Click ‘Save Changes’ when finished FACEBOOK
Click once ‘Basic Info’ and ‘Detailed Info’ have been entered. FACEBOOK
Write a short synopsis of what you offer. Use key words that someone who needs your service might use on a search engine to help improve your odds of being found and to let fans know why they should want to follow you. FACEBOOK
If you will be sharing duties for updating your Facebook page with other people, add them as administrators so they may access the page as well. FACEBOOK
Invite your co-admistor(s) via Facebook if they already have a profile or send them an email FACEBOOK
Be a source of information for your target audience. Determine what information is needed and provide it.
Think “key words” and get to the point quickly. What do you want to be known for? What you talk about helps the appropriate people find you.
Where possible, spread “link love”—mention others by their Twitter ID and/or web site, e.g. @EntrepreneurMC, http://ec-mc.org (or a URL shortened version of it.) Be a connector and try to advance others’ objectives when possible.
Affordable social media training for business @EntrepreneurMC: http://facebook.dj/mysocialmediacoach #fb
Helping Entrepreneur Center get more exposure by sharing their Twitter ID rather than naming them by name The “meat” of the message uses descriptive key words about my business. Including this link helps build support for my Facebook fan page. (I use the event feature on FB to promote my speaking engagements.) ADVANCED
A hashtag I created to promote Northwest Indiana Tweetup, a monthly meet up for local Twitter users A hashtag someone else created to flag events of regional interest Asking others to retweet your message helps spread your message beyond your immediate followers Attendees unfamiliar with the location can click on this Twitter ID to get more information like address, phone or at least a web site link. Make sure people who visit your own profile can easily figure out how to contact you. ADVANCED
Fill all three URL link spots provided: web site, Twitter profile, Facebook business page and/or blog. Use descriptive labels, e.g. “Follow me on Twitter”
Use your LinkedIn status to build awareness—you can include short links, e.g.: “ Kathy is looking for support for her business fan page on Facebook: http://facebook.dj/m... . Check the page for my upcoming classes.”
Linking LinkedIn, continued LinkedIn’s BlogLink application makes it easy to link to your Twitter and/or blog account You can use the poll application to get answers to a question ADVANCED