Is it consistent with PR messages that you control? Unfortunately we can’t control what is said online, but we can help make sure results are balanced.
Ask for a show of hands. Keep YP in the car and maybe use it to order pizza, but otherwise I personally Google just about everything. Seems to be the trend for most.
When we talk about online search, we’re really talking about Google—they have an overwhelming majority of the market share.
Ostrich with head in the sand metaphor. Story about the
Managing your online reputation
Managing Your Reputation Online<br />Presented by Kathy Sipple<br />
Importance?<br />When potential customers search for you, what will they find?<br />What is your (online) brand?<br />
Where do they search?<br />SEO vs. Yellow Pages: Times are Changing<br />"Yellow Page usage amongst people in their, say below 50, will drop to near zero over the next five years.“<br /> - Bill Gates (Seattle Times, 2007)<br /><ul><li>2.9 million searches per minute in December 2009
Estimated 131 billion searches per year in 2009
Global search grew 46% in 2009</li></ul>(January 2010, per ReadWrite Web)<br />
SEARCH ENGINE MARKET SHARE<br /> has 85.75% market share<br />(March 2010, per Net Applications)<br />
Myth:<br />SEO vs. Yellow Pages: Times are Changing<br />“I can avoid trouble by staying away from sites like Facebook and Twitter.”<br />
Avoidance = Solution<br />SEO vs. Yellow Pages: Times are Changing<br />Just because you don’t join the conversation doesn’t mean it’s not happening. <br />Web 2.0 opens up communication like never before.<br />
Opportunity: Be proactive<br />SEO vs. Yellow Pages: Times are Changing<br />Seek input from “fans.”<br />Set up alerts to monitor mentions of you, your company, employees, your industry, etc.<br />
Accentuate the positive<br />SEO vs. Yellow Pages: Times are Changing<br />It’s not all about damage control!<br />Viral opportunities to maximize impact of good news.<br />