Aauw presentation 11 8-10

Technology for the 21 st Century Kathy Sipple www.mysocialmediacoach.com

Kathy Sipple – Social Media Specialist
Founder/CEO of My Social Media Coach
University of Michigan Graduate
2009 Winner: Indiana’s Most Influential Woman in Social Media
Member of Mensa
Social Media Specialist at Forward Progress
22 years in Sales and Marketing Technology
Campaign Development in Social Media
Trained and coached over 20,000 people
Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Have you heard about…?

Lots of sites out there…

Evolution of Technology
Written language >>> Printing press
Mainframe computer >>> PCs/laptops
Telephone >>> Mobile phones
Internet/email >>> Chat/forums (Web 1.0)
Web sites >>> Blogs/social sites (Web. 2.0)
What next??

What is social media?
Web 2.0 (a.k.a. read/write web)
People having online conversations
An opportunity!
Context – “Did You Know?”

Key Concepts
Many to many relationships
Ambient awareness
Crowdsourcing
Leaves a permanent trail
The network beneath the network
Blurry line between people and brands
Integration with mobile devices

Who uses it?
Varies by site
Growing and changing
Quantcast.com

Social network sites
Facebook – social, fun, photos, events
LinkedIn – professional, business
Twitter – quick bits of information
Myspace – younger
NING – develop your own social site
Blog (web + log) – Wordpress, Typepad, Blogspot

Social bookmarking
What is it?
Make your life easier
Promote your own sites
Delicious
Digg
Stumbleupon

Other
Flickr – Photo sharing
YouTube – Video sharing/search
Vimeo – Longer video
Slideshare – Powerpoint presentations
Dimdim – Webinar
SurveyMonkey – Surveys
Blip.fm, Grooveshark - Music

Newer on the scene…
Flowtown – Drip marketing, lead capture
Gist, Xobni - Aggregators
Evernote, Dropbox – Multi-platform storage
Google Laboratories – Always innovative!

Questions?
2 myths about social media:
Myth #1: It’s hard.
Myth #2: It’s easy.

Next steps
Before joining in, listen
Decide what makes sense for you
Create an efficient, sustainable plan
Claim your user ID

Thanks for coming!
One-on-one coaching
Group coaching
Online training available

Let’s Connect!
Twitter.com/kathysipple
Facebook.com/kathysipple
LinkedIn.com/in/kathysipple
Facebook.com/mysocialmediacoach
[email_address]

Aauw presentation 11 8-10

by My Social Media Coach

Accessibility

Categories

Upload Details

Usage Rights

Statistics

Aauw presentation 11 8-10 Presentation Transcript