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Salomon katherine mobile_presentation2
- 1. Should I Adapt a Mobile Browser? Collins Catering
- 2. Mobile Browser Usage • Has grown exponentially and is continuing to increase every year. • Is predicted to be larger than desktop internet usage by 2015.
- 3. Increase In Mobile Use
- 4. Impact On Web Design Mobile browsing has completely altered web design • Image resizing • Flash player/Java • Screen size • File size • Page navigation – left /right up /down • Text alignment • Location (GPS) detection • Prioritize content instead of including your full site
- 5. Mobile Browser vs. Mobile Apps
- 7. Accessibility Across Devices • WAVE Web accessibility evaluation tool • Image analyzer • Firefox accessibility extension • Adobe Dreamweaver
- 8. Mobile The Right Way Groupon Amazon
- 9. Mobile The Wrong Way Cartwheel by Target
- 10. My Recommendation 1. Develop your new website 2. Customize a mobile website built off the full site 3. Hire IT professional to design a mobile app
- 11. Sources • http://www.instantshift.com/2011/12/19/how-to-make-your-website-more- accessible/ • http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites- are-different-from-desktop-web-sites.php • http://sixrevisions.com/web-development/mobile-web-design-best-practices/ • https://www.internetretailer.com/2014/05/20/best-and-worst-mobile-commerce- apps-according-consumers • http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/ mobile-marketing-statistics/ • http://mashable.com/2010/04/13/mobile-web-stats/ • https://itunes.apple.com/us/app/cartwheel-by-target/ id659563061?mt=8
Editor's Notes
- According to analysts with Morgan Stanley, mobile browsing will surpass desktop internet browsing in the year 2015. Not only does this include browsing via smartphones, but tablets and wireless home appliances, too.
- In the UK, online retailers have seen an increase of 87% in regards to mobile shopping vs. using a desktop browser. This trend is spreading around the world and will no doubt keep increasing in the US as time goes on.
- We all wish that as a consumer we could just load every website on our smartphone or tablet and they would work perfectly. As the business owner, we wish we didn’t have to redesign a new version of the company website just to be mobile friendly. However, a new mobile version of your website is exactly what you need. Things to consider when designing your site’s mobile version are that your images will need to be resized and you may need to disable the use of a flash player or javascript. Our mobile devices have much smaller screens than our desktops, so if we don’t adapt our mobile site then consumers will get frustrated that they aren’t able to connect to your site when they are on the go.
- According to Neilson, 89% of time spent on mobile browsers is spent using apps opposed to the 11% of time spent using mobile internet. This is also an important factor in mobile web design. Your company should consider not only designing a mobile site, but configuring an application for smartphones and tablets. You would just need a simple app to allow consumers access to your catering company. Think about having a chat or instant email option so your clients can get in touch with you on the go. You could have a small photo gallery and sample menus from previous events you’ve catered. Include links to your website and venue partners so they have an option to connect with you via the app, mobile internet, or while using their desktop at home or work.
- In February 2014, comScore released their research findings of the previous year and this chart shows their results. Consumers are using multiple browsers to shop, search, and/or play games online. From July to December there was a 4% increase in consumers who use their desktop, mobile, and tablet all for one end goal. This finding shows us that companies absolutely need to have consistency with their website and mobile pages. For example, they might search for catering companies on their phone while they are in the waiting room at their dentist office. They would find your page and bookmark it or screenshot the page information. Once they get home they would get out their computer and search your full website for the details they need.
- There are various pieces of technology that make websites more accessible from multiple devices. WAVE is a free tool that allows you to make your website accessible in as many languages as possible. It also finds existing JavaScript, HTML errors, and incorrect navigational structure issues. The image analyzer checks all images to make sure their dimensions are the correct values and will be displayed properly on each device. The Firefox extension is a toolbar that hosts multiple tools. It checks various parts of your website for accessibility and checks the text, scripts, and styles to make sure everything is designed correctly. Dreamweaver gives you access to testing at any point in the web design process in order to see any errors or issues that arise as you’re designing your site.
- Groupon and Amazon were both ranked with 4.5 out of 5 stars on the iPhone app reviews. Consumers are able to access all the information they need, see photos, compare to other products, and purchase items with these apps and mobile sites. The images are correctly formatted and sized, the text is accessible, and navigation is simple. These two sites have clean lines and easy scrolling that make them appealing to consumers.
- Cartwheel had poor reviews on Apple reviews. This app exists to save customers money while shopping at Target. However, new updates only allow the customers to access 10 discounts per checkout. The search option does not seem to consistently work for users, and there are almost too many browsing lists/categories. There is too much information listed in one location.
- I feel the best route for your catering company is to design your new website and start from there. Once you have your website updated and running, work with an IT professional to tweak that design and develop your mobile site. Include your contact information, a small photo gallery, menu examples, venue links, etc. to give a nice idea of your business to mobile browsing potential clients. Lastly, work with that IT professional to develop an app that will give the consumer access to the same information as the mobile site, and be sure to have a contact form included. Since 89% of consumers are using apps and only 11% are using mobile internet browsing, this plan of action will cover all of your browsing options.