wadya knw bout web        Social Media – Benefits and Challenges2.0?    Kathy McCullough-Testa        C: April 2012
HowAre You
Social                         If Facebook were a country,                             it would be the                    ...
SOCIAL MEDIA       http://youtu.be/0eUeL3n7fDs
SocialWhat good is that?  Media   Oh no! How can I control it?MaturesMaybe it’s not so bad.                How can I use it?
Brian Solis“Engage: The Complete Guide for Brands and Businessesto Build, Cultivate, and Measure Success in the New Web.” ...
WHY USE SOCIAL MEDIA?           Build and Support CommunityA community is best defined as a group of peoplewho, regardless...
WHY USE SOCIAL MEDIA?                   Quality/Differentiation•   Quality: Differences in quality are usually    accompan...
BENEFITS• Build & Support Community• Provide Information – Fast, Real Time, & In Various  Formats• Integration to Ensure C...
COMMUNICATION PLANS1.   Event2.   Message – Carefully craft and proofread!3.   Communicator4.   Audience5.   Timing6.   To...
Social Networks       Empower, Engage, & Inform
Social Media Devices
Is UsingWho     Social       Media?
In the past two years, social networking site use among internetusers age 65 and older has grown 150%, from 13% in April 2...
Is UsingWho     Social       Media?
TRACKING• Each site has its tracking tools• Can integrate with Google Analytics• Google Alerts & Social Mention• Time-Cons...
CHALLENGES• Selecting the “Right” Social Media• Integration with Traditional Communications    – Website, Email, Print, Re...
FUTURE• What’s next?• Tip: Only use what you can manage  effectively. Focus on Quality…not Quantity of  Social Media.• Alw...
RESOURCES• http://mashable.com/• http://www.prdaily.com/Main/Home.aspx• LinkedIn News; RSS Feeds; Pulse Feeds• “Socialnomi...
Erik Qualman“Socialnomics:How Social Media Transforms the Way We Live…”         “We don’t have a     choice on whether we ...
April 2012 UNC SOG CGIO Presentation
April 2012 UNC SOG CGIO Presentation
April 2012 UNC SOG CGIO Presentation
April 2012 UNC SOG CGIO Presentation
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April 2012 UNC SOG CGIO Presentation

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This is a presentation entitled "Social Media --- Its Benefits, Challenges, and The Future." It was presented to the University Chapel Hill School of Government Certified Government Information Officer Program

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  • Social MediaBenefits, Challenges, & Future
  • April 2012 UNC SOG CGIO Presentation

    1. 1. wadya knw bout web Social Media – Benefits and Challenges2.0? Kathy McCullough-Testa C: April 2012
    2. 2. HowAre You
    3. 3. Social If Facebook were a country, it would be the 3rd largestMedia Social networking is now more popular than email A new member joins LinkedIn the every second communication eReaders have surpassed traditional book sales medium of The second largest choice online search engine is YouTube
    4. 4. SOCIAL MEDIA http://youtu.be/0eUeL3n7fDs
    5. 5. SocialWhat good is that? Media Oh no! How can I control it?MaturesMaybe it’s not so bad. How can I use it?
    6. 6. Brian Solis“Engage: The Complete Guide for Brands and Businessesto Build, Cultivate, and Measure Success in the New Web.” Twitter = What’s happening? Facebook = What’s on your mind? FourSquare= Where am I? Pinterest = What do I like? YouTube = What Im watching. LinkedIn = What’s in it for me? Myspace = zzzzz
    7. 7. WHY USE SOCIAL MEDIA? Build and Support CommunityA community is best defined as a group of peoplewho, regardless of the diversity of theirbackgrounds, have been able to accept andtranscend their differences, enabling them tocommunicate effectively and openly and to worktogether toward goals identified as being for theircommon good.Source: Preparation & Guidelines for Community Building
    8. 8. WHY USE SOCIAL MEDIA? Quality/Differentiation• Quality: Differences in quality are usually accompanied by differences in place• Brand• Reputation• Building Trust• Competitive Advantage• Value Added: Homeowners, Businesses, Visitors, etc. Interesting Infographic: http://www.mediabistro.com/alltwitter/social- media-expert_b21173
    9. 9. BENEFITS• Build & Support Community• Provide Information – Fast, Real Time, & In Various Formats• Integration to Ensure Consistency in Message• Openness & Transparency – Trust!• Participation & Input• Partnerships & Networks• Develop Key Influencers• Get Ahead of Negativity• Building Larger Audience – Reaching More People
    10. 10. COMMUNICATION PLANS1. Event2. Message – Carefully craft and proofread!3. Communicator4. Audience5. Timing6. Tools and Format7. Follow-Through8. Maintenance9. Accountability
    11. 11. Social Networks Empower, Engage, & Inform
    12. 12. Social Media Devices
    13. 13. Is UsingWho Social Media?
    14. 14. In the past two years, social networking site use among internetusers age 65 and older has grown 150%, from 13% in April 2009to 33% in May 2011. Similarly, during this same time period useby 50-64 year-old internet users doubled—from 25% to 51%.
    15. 15. Is UsingWho Social Media?
    16. 16. TRACKING• Each site has its tracking tools• Can integrate with Google Analytics• Google Alerts & Social Mention• Time-Consuming• Products & Companies Provide Tools – Costly – Reputation Management???• Dashboard Reporting: likes, shares, increase in followers (fans), key influencers, discussions
    17. 17. CHALLENGES• Selecting the “Right” Social Media• Integration with Traditional Communications – Website, Email, Print, Releases• Programming Expertise & Staff• Segregating from Personal Accounts• “Fear of Engagement” & Negativity• Legal Issues• Fast, Quick, Real Time• Maintenance and Ease of Updating• Policy versus Responsiveness
    18. 18. FUTURE• What’s next?• Tip: Only use what you can manage effectively. Focus on Quality…not Quantity of Social Media.• Always-Changing and Evolving• Your guess is as good as any   
    19. 19. RESOURCES• http://mashable.com/• http://www.prdaily.com/Main/Home.aspx• LinkedIn News; RSS Feeds; Pulse Feeds• “Socialnomics” by Erik Qualman• “Engage” by Brian Solis• Social Media Monthly Magazine• Professional Websites• Tumblr: http://www.tumblr.com/blog/kathymcculloughtesta• ...
    20. 20. Erik Qualman“Socialnomics:How Social Media Transforms the Way We Live…” “We don’t have a choice on whether we DO social media, the question is: how well we do it.”
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