2013-04-16 Facebook and Social Media Overview

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This presentation overviews the latest social media statistics and usage patterns, as well as Facebook privacy features. It is being used to present to current and potential Facebook users to provide assistance and guidance in their journey into social media.

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  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.
  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.
  • 2013-04-16 Facebook and Social Media Overview

    1. 1. wadya knw bout web Social Media & Facebook April 16, 2013 Kathy McCullough-Testa2.0? KMT Consultants, Inc. www. kmtconsultants.com
    2. 2. HowAre You
    3. 3. Social If Facebook were a country, it would be the 3rd largestMedia Social networking is now more popular than email A new member joins LinkedIn the every second communication eReaders have surpassed traditional book sales medium of The second largest choice online search engine is YouTube
    4. 4. SocialWhat good is that? Media Oh no! How can I control it?MaturesMaybe it’s not so bad. How can I use it?
    5. 5. Social Networks Empower the People
    6. 6. Social Media Devices
    7. 7. Brian Solis“Engage: The Complete Guide for Brands and Businessesto Build, Cultivate, and Measure Success in the New Web.” Twitter = What’s happening? Facebook = What’s on your mind? FourSquare= Where am I? Pinterest = What do I like? YouTube = What Im watching. LinkedIn = What’s in it for me? Myspace = zzzzz
    8. 8. Average Time Visitors Spend on Social Media Sites Per Month 6.75 H 1.5 H 1.5 H 21 MINSource:http://mashable.com/2012/11/28/social-media-time/ 17 MIN
    9. 9. WhoIs Using Social Media?
    10. 10. Senior social media use accounted for the steepest increase inall age groups from 1% in 2006 to 34% today.
    11. 11. INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/Looking across generations, here are some interestingobservations:• The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American.• Facebook users are much more politically engaged than most people.• Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites.• Half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.
    12. 12. INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/Looking across generations, here are some interestingobservations:• 46% of adult internet users post original photos or videos online that they themselves have created. The Pew study calls them creators.• 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. They’re called curators.• 40% of Facebook users in the Pew sample made a friend request; 63% received at least one request.• 15% of Facebook users update their own status.• 26% “Like” another user’s content.
    13. 13. Is UsingWho Social Media?Source: http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696
    14. 14. FACEBOOK – To Think About• What do I want to use it for?• How do I want to present myself?• What privacy settings do I want or need to use?• Who should I be “friends” with?• What does the term “friend” really mean?• What should I share?• “If you wouldn’t say it to someone in person, then don’t put it online.”• Delete, block, unfriend if necessary!• Start small.• Be positive.• It is all about choice.• Don’t be afraid, you can’t break it!
    15. 15. FACEBOOK PRIVACY• How would you like to be found? • Who can see my stuff? • Who can look me up? • Privacy Settings and Tools: • https://www.facebook.com/settings/?tab= privacy&privacy_source=privacy_lite • Activity log. • Clean up your page, posts, photos. • Timeline and Tagging. • Blocking. Source: The New York Times Protecting Your Privacy on the New Facebook; Somini Sengupta; http://www.nytimes.com/2013/02/07/technology/personaltech/protecting-your-privacy-on-the-new-facebook.html?_r=2&
    16. 16. FACEBOOK PRIVACY• Facebook Help: https://www.facebook.com/help/• What do you want the world to know about you? • About me. Who can and can’t see this.• Do you mind being tracked by advertisers? • You can hide some ads and the ticker. • Browser extensions to block “trackers”.• Who do you want to “Friend”? • What do I want “Friends” to see? • Can I block someone? Yes • Can I block a specific post? Yes • Can I block app requests? Yes • Can I unfriend without them knowing? No
    17. 17. FACEBOOK PRIVACY• How do I want to be notified? https://www.facebook.com/help/notifications• Creating lists. https://www.facebook.com/help/135312293276793/ https://www.facebook.com/help/190416214359937• How do I create a new list to organize my friends? • To create a new custom list: Go to the timeline of a friend you want to add to a new list. • On their cover photo, click Friends in the lower-right corner (or do on the left of your main page). • Click Add to another list... from the menu that appears. • Scroll down and click + New List. • Type in a name for the new list and hit enter/return. • The new list will now be an option to add friends to lists.
    18. 18. FACEBOOK PRIVACY• How do others see me?https://www.facebook.com/help/288066747875915/?q=how%20do%20others%20see%20me&sid=0Nc7PuORWjpCtsABU• Can I see what my timeline looks like to others? • You can see what your timeline looks like to other people by using the View As tool. Go to your timeline and click (on the right, below your cover photo). • Click View As... from the dropdown menu. • You’ll see what your profile looks like to the public. • To preview how your profile appears to a specific person, like a friend or coworker, type their name into the open field and press enter. • Posts and photos you’ve hidden on your timeline are still visible to the audience theyre shared with other places on Facebook, like in News Feed and search.
    19. 19. FACEBOOK PRIVACY• How do protect my identity? • My account is hacked. • Report. • Change password immediately. • Someone else is using my name. • Duplicate names are allowed. • If using your identity, report. • My friend’s account is sending “spammy” links. • Report the spam. • Let your friend know. • Do NOT open the links.
    20. 20. FACEBOOK PRIVACY– Using GroupsGroups provide a closed space for small groups ofpeople to communicate about shared interests.Groups can be created by anyone.https://www.facebook.com/help/162866443847527/Examples:• Outer Banks Entrepreneurs https://www.facebook.com/groups/366877206670549/• Outer Banks Stress Free Yard Sale https://www.facebook.com/groups/226753340702821/• OBX Silver Riders https://www.facebook.com/groups/OBXSilverRiders/Privacy: Groups can be open, closed, and secret.In secret and closed groups, posts are only visibleto group members.
    21. 21. FACEBOOK PRIVACY– Using GroupsAudience: Group members must be approved oradded by other members. When a group reaches acertain size, some features are limited. The mostuseful groups tend to be the ones you create withsmall groups of people you know.Communication: In groups, members receivenotifications by default when any member posts inthe group. This CAN be turned off! Group memberscan participate in chats, upload photos to sharedalbums, collaborate on group docs, and invitemembers who are friends to group events.
    22. 22. Erik Qualman“Socialnomics:How Social Media Transforms the Way We Live…” “We don’t have a choice on whether we DO social media, the question is: how well we do it.”
    23. 23. For Additional Information:KMT Consultants, Inc.www.kmtconsultants.com Facebook & Twitter: KMT Consultants Pinterest, Instagram, & Flickr: kmtthebrand Phone: (866) 619-2823

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