2013 02-05 All Saints After Dark Program Introduction to Social Media

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This presentation overview Social Media for beginner and intermediate users. It was presented on Tuesday, February 5, 2013 for the All Saints Church After Dark Progam in Southern Shores, North …

This presentation overview Social Media for beginner and intermediate users. It was presented on Tuesday, February 5, 2013 for the All Saints Church After Dark Progam in Southern Shores, North Carolina.

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  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.
  • away from Web 2.0 concepts and social networks is one area where that is especially true. Most avoid social networks because of things they have heard, not because of true facts. In reality, local government should embrace the tools of social networking. Sites like Facebook, Flickr, and YouTube provide opportunities for local government to share information and ideas at almost no cost. They provide a good area to recruit new employees and to involve young adults in government. Internally, tools like SharePoint, provide a place to carry out all phases of projects in a very open and user friendly environment.

Transcript

  • 1. wadya knw bout web Introduction to Social Media February 5, 2013 Kathy McCullough-Testa2.0? KMT Consultants, Inc. www. kmtconsultants.com
  • 2. HowAre You
  • 3. Social If Facebook were a country, it would be the 3rd largestMedia Social networking is now more popular than email A new member joins LinkedIn the every second communication eReaders have surpassed traditional book sales medium of The second largest choice online search engine is YouTube
  • 4. SocialWhat good is that? Media Oh no! How can I control it?MaturesMaybe it’s not so bad. How can I use it?
  • 5. Social Networks Empower the People
  • 6. Social Media Devices
  • 7. Brian Solis“Engage: The Complete Guide for Brands and Businessesto Build, Cultivate, and Measure Success in the New Web.” Twitter = What’s happening? Facebook = What’s on your mind? FourSquare= Where am I? Pinterest = What do I like? YouTube = What Im watching. LinkedIn = What’s in it for me? Myspace = zzzzz
  • 8. Average Time VisitorsSpend on Social MediaSites Per Month 6.75 H 1.5 H 1.5 H 21 MINSource:http://mashable.com/2012/11/28/social-media-time/ 17 MIN
  • 9. WhoIs Using Social Media?
  • 10. Senior social media use accounted for the steepest increase inall age groups from 1% in 2006 to 34% today.
  • 11. INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/• Looking across generations, here are some interesting observations:• The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American.• Facebook users are much more politically engaged than most people.• Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites.• Half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.
  • 12. INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/• 46% of adult internet users post original photos or videos online that they themselves have created. The Pew study calls them creators.• 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. They’re called curators.• 40% of Facebook users in the Pew sample made a friend request; 63% received at least one request.• 15% of Facebook users update their own status.• 26% “Like” another user’s content.
  • 13. Is UsingWho Social Media?Source: http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696
  • 14. Erik Qualman“Socialnomics:How Social Media Transforms the Way We Live…” “We don’t have a choice on whether we DO social media, the question is: how well we do it.”
  • 15. For Additional Information:KMT Consultants, Inc.www.kmtconsultants.com Facebook & Twitter: KMT Consultants Pinterest, Instagram, & Flickr: kmtthebrand Phone: (866) 619-2823