Kathy kyle bonomini portfolio

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Kathy Kyle's complete online portfolio available at www.kathykyle.org.

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Kathy kyle bonomini portfolio

  1. 1. INDUSTRIES Te c h n o l o g y Healthcare & Human Services Sustainability I n f r a s t r u c t u r e + Tr a n s p o r t a t i o nHomeland Security + Public Safety Education  Financial Services  Arts Retail Lifestyle Philanthropy/Charity Public Sector + Government
  2. 2. K AT H Y K Y L E : K E Y S TAT SPREVIOUS ROLES: COMMUNICATIONS DIRECTOR (Government consultancy, Capgemini)GOALS: Collaborate with talented team, make a difference, help clients succeed.YEARS OF EXPERIENCE: 13STRENGTHSCHANGE AND CRISIS COMMUNICATIONS INTEGRATED MARKETINGBRANDING SENIOR ADVISOR AT THE BOARD LEVELEMPLOYEE ENGAGEMENT WEB AND GRAPHIC DESIGNDIGITAL COMMUNICATIONS STRATEGIC PLANNINGPUBLIC RELATIONS STAKEHOLDER MANAGEMENTEDUCATION, etc.MA, APPLIED SOCIAL RESEARCH METHODS/STATS. SAN DIEGO STATE UNIVERSITY, 2004BA, APPLIED SOCIAL RESEARCH METHODS/STATS. MAGNA CUM LAUDE, SAN DIEGO STATEUNIVERSITY, 1999PERSONAL INTERESTS: Philanthropy, yoga, sailing, running, social media, design and art. 2
  3. 3. Strategic Communications Integrated Branding Marketing Public Relations + Events Design Services Engagement Social Media
  4. 4. Designing scalable communications plansI’ve worked across multiple sectors… that inspire and inform audiences using traditional and digital channels… 4
  5. 5. “A m o n g c o m m u n i c a t i o n s LAUNCHED Aprofessionals, Kathy has the rarecombination of sparkling creative skill GOVERNMENTand organized, disciplined CONSULTANCYmanagement. www.acus.govI have managed more than 100 peoplein the past few years, and Kathy wasone of the top three most valuablecolleagues. Anyone would be smart tohire her; she will be successful atanything she does.” Michael McCar thy, Executive Director 27 J u n e 2 01 2 5
  6. 6. K E Y AC T I V I T I E S •  Communications Strategy •  Public Relations and Events •  Integrated Branding •  Web Design •  Marketing Materials •  Publications Challenge: elevate government agency standing in the eyes of targeted key stakeholders, demonstrate measurable results, and illustrate its significance in a new environment that is drastically changed over the past 15 years: technologically, politically and economically.R E S U LT S I N C L U D E Passed an International Regulatory Cooperation Law. Implemented scalable face-to-face, print/online communications strategy and executed engagement activities to elevate the profile and raise awareness of the agency, engendered understanding and participation at multiple high-profile events among key stakeholders. Launched an innovative, award-winning website, online forums, broadcast live meetings, and 6 obtained positive press coverage in tier one media outlets (print, online and broadcast).
  7. 7. “Kathy is one ofthe finest clientserving andmarketingprofessionals Ihaveencountered.Her clients andcolleagues raveabout herabilities and Istronglyrecommend herfor futureendeavors.” Scott Fisher, Capgemini 14 February 2008 7
  8. 8. K E Y AC T I V I T I E S •  Communications Strategy •  Public Relations and Events •  Integrated Branding •  Web Design •  Marketing Materials Challenge: Design and implement a campaign to support the Model Agency Initiative, designed to establish and identify model practices for federal agencies—both large and small, and both new and established, to help agencies become model 21st century agencies driven by innovation and the adoption of best practices.R E S U LT S I N C L U D E Facilitated internal focus groups and brainstorming sessions to launch interagency governmental ‘Best Practices’ initiative. Designed, and launched an associated website, and an internal and external communications strategy. Secured media attention with radio and blog coverage. 8
  9. 9. “For a small growing LAUNCHED VENTUREorganization she was the total CAPITAL FIRMSteam player – always positive,always hard working and alwaysthere. I give my highestrecommendations for her manytalents.” Kevin Matthews Managing Director, Sustainability Sector, National Strategies, LLC 5 July 2012 9
  10. 10. K E Y AC T I V I T I E S •  Communications and Marketing Strategy •  Public Relations and Events •  Integrated Branding •  Web Design •  Marketing Materials •  Communications, Sales and Marketing Advisory Services Challenge: Develop and execute all internal and external communications efforts (brand, marketing materials, website design) for NSI and the launches of Interpoint Group (holding company) and k-global.R E S U LT S I N C L U D E K-global’s clientele grew 400% within the first six months of its launch and won a Gardein 2012 Communicator Award of Distinction and the Holmes Report New Agency of the Year. 10
  11. 11. “To put it simply – she can do it all. LAUNCHED A PR FIRMKathy joined NSI just as we werebeginning a growth period. She wasbrought in to assist with marketing, butin the end wound up developing theentire brand and marketing campaign.Her work, both intellectually andvisually, was superior and her ideaswere cutting edge.”“On those areas alone she was worth everythingto us. But she didn’t stop with “duties asassigned”. She gratefully and successfullycontributed to consulting we were doing onbehalf of clients – not just developing andediting reports and briefings, but contributing tothe entire effort with insightful and strategicthinking. Kevin Matthews Managing Director, Sustainability Sector, National Strategies, LLC 11 5 July 2012
  12. 12. Model Agency Launch Interpoint Group + k-global Launch Implementation Summit Video Hearings Best Practices Recommendation Adopted. Learn more at the Chamber of Commerce & ACUS Implementation Summit. 12 Download the Recommendation Today.
  13. 13. “Kathy knows LAUNCHED A YOGA STUDIOhow to createan effectivemarketingplan, build astrong brandand createbuzz throughsocialmedia.”“I feel fortunate to work with Kathy. She is an expert in herfield. She knows how to create an effective marketing plan,build a strong brand and create buzz through social media.She built my website from scratch, designed a logo, taglineand vision for my business.Not only is she very good at what she does, she makes it alot of fun too. She is creative, witty and an excellentcommunicator. She is always available if I have a question orneed advice. I would recommend Kathy to anyone andeveryone.” Cheri Tower 9 October 2012 13
  14. 14. “Just uploaded my new REBRANDED A YOGA STUDIO#logo created by theamazing@bonominiyogini! She isgreat to work with andcreates beautiful#designs.”- Sarah Kaczmarek@ S t u d i o S a r a h Yo g aOctober 4, 2012 14
  15. 15. “The substance LAUNCHED EMPLOYEEand style of ENGAGEMENT[Kathy’s] INITIATIVEScommunicationsmade her a rolemodel for federaland private sectoremployees, as shewas routinelyinvited to speak atconferencesregarding bestpractices inemployeeengagement andcommunications.”“Kathys skill, tact and creativity in communicating with National Science Foundation managementand staff, as well as external audiences were key factors in the success of our employeeengagement efforts. Kathy was a leader among her peers and colleagues, and served as the hub ofinformation for agency-wide high-profile initiatives.Kathy possessed the uncanny ability to meet with stakeholders, pull out of them pertinentinformation they wanted to communicate, and then shape and mold the information into contentthat captured the attention of the intended audience and conveyed key information in a way thatwas easily understood.” Anthony A. Arnolie, Chief Human Capital Officer 15 9 July 2012
  16. 16. “Thanks to Kathy for all REBRANDED A PHILANTHROPYher work on sorting outour social media.” Barbara Thorn, Rotar y Club of Surbiton Past President 16 August 2012 16
  17. 17. DESIGN SERVICES branding + web design and development“As President of Capgemini Government Solutions, one ofthe best decisions was to have you serve as Director ofMarketing.Yo u a r e i n c r e d i b l y t a l e n te d , c r e a t i ve , a n d p a s s i o n a te a b o u t w h a t yo udo! The results were critical to the success of Capgemini establishingt h e m s e l ve s i n t h e g ove r n m e n t m a r ke t . Yo u r w o r k e t h i c i s u n s u r p a s s e d !And personally, I have never had more fun!! Best of Luck Kathy!” Val Lyons, President of Capgemini Government Solutions 18 June 2012 17
  18. 18. BUSINESS STRATEGY + DESIGN SERVICES“Kathy is one of the most creative, innovative, energetic, intelligent, customer-oriented individuals I have ever met and had the opportunity to work with.She was a model for all of us who worked with her in the Veterans Health Administration, not only herbecause of the enthusiasm and focus that she brought to every project, assignment she was given butbecause of her integrity and work ethic. Without reservation, I would recommend/endorse Kathy.” Jennifer Adams, Staff Assistant, Veterans Health Administration, Dept of VA 21 June 2012 18
  19. 19. GovDelivery UKRoyal Academy of DanceSpecial Olympics Surrey 19
  20. 20. AT A GLANCE: KATHY’S 2-PHASED APPROACH Business Plan + Communications StrategyPhase I: Develop a Business Planand Communication Strategy(People, Print + Web2.0) 1.  Evaluate and Prioritize your Audience/Stakeholder Community (Outside-In Approach) a.  Identify Partners + Collaborators b.  Identify and prioritize audience c.  Conduct Market Assessment 2.  Evaluate and identify proper Communication Vehicles (Social Media + Traditional) 3.  Develop Key Messages by Stakeholder and Touchpoints 4.  Develop/Align Visual + Written Standards 5.  Develop Communications/Editorial Calendar 6.  Develop a Budget KATHY KYLE BONOMINI COMMUNICATIONS 20

  21. 21. Phase II: Execute a Tactical Plan with key deliverables, using projectmanagement techniques to stay on deadline. Key Execute People | Print | Web 2.0 Messages Strategic Communications Approach BrandBusiness Strategy/ Development People Print Web 2.0Branding + Marketing • Events • Talking Points • Website • Affiliations • FAQs • Blog Identify • Outreach • Elevator Speeches • eNewsletterStakeholder Themes • Speaking • SWOT Analysis • SocialAnalysis Engagements • Traditional Print Networking • Conferences Media (Press +Social Media • Partnerships Releases, Strategy: T, FB, • Associations Coverage) YT, Pinterest,Vehicles • Non-profits • Newsletter Instagram,Assessment • Academia • Fact Sheet Hootsuite, etc. • Business Cards • Google Alerts, • Flyers Newsvine, Digg • ThoughtKey Messages / Themes Communications Leadership Communications • Coverage in Print Media • Traditional Print Media StrategyWeb / Social Media Tactical • Articles • Bios PlanIntegration • Press Kit Continuously monitor effectiveness: Surveys + Web Statistics KATHY KYLE BONOMINI COMMUNICATIONS 21
  22. 22. Contact Kathy. www.kathykyle.org kathykylebonomini@me.com @kathykylebonomini @bonominiyogini @kathykylebonomini http://uk.linkedin.com/in/kathykyle KATHY KYLE BONOMINI COMMUNICATIONS 22
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