Yes, social ROI can be
determined
www.kathyherrmann.comwww.webershandwick.com
2
The rules of business remain in effect even
when you transition your company to a
social business model.
Social media can and should be valued.
Expect high social margins
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
1 2
...
Show social media
results in ways client
CXOs will best
understand….
…and that’s dollars
and sense, with a
defendable ROI.
Convert social benefits (like influence,
loyalty, engagement, etc.) into
monetary terms….
…yes, it can be done.
Couple
defendable
assumptions
with
appropriate risk.
8
Social Gains versus Costs
10
Sales
Revenues
Earn higher revenues from better messaging.
Expand revenues by
extending Impact, Reach, and Yield.
Consumer Insight
Savings
Social Monitoring – Gain cost savings by
substituting ongoing and real-time social
monitoring for...
Brand Protection Savings
Gain savings from early
warnings to brewing crises,
conversations and events.
Fast action means r...
Lead Generation Savings
Gain savings via
• Lowered cost of lead
acquisition, and
• Shortened sales cycle.
1. Lower the number of incidents (or cases).
- Identify brewing situations. Respond quickly
and effectively.
Call Center S...
People costs…
• Client employees who
make up the social team.
• Third parties can include:
– PR agency.
– Marketing agency...
Tech costs for Social platform
Pretty doggone low compared to
gains potential.
Summary
Social business initiatives can and
should be valued.
20
Know social value and risk, and then
you’re ready for the big leap.
Contact information
Kathy Herrmann
571-236-7929
sales@kathyherrmann.com
www.kathyherrmann.com
Natalie Petouhoff
(310) 854-...
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Yes, social ROI can be determined

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An Attensity-sponsored preso. Overviews the Gains and Costs associated with social business programs. Use the information to help you determine the economic value of your social program.

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Yes, social ROI can be determined

  1. 1. Yes, social ROI can be determined www.kathyherrmann.comwww.webershandwick.com
  2. 2. 2 The rules of business remain in effect even when you transition your company to a social business model.
  3. 3. Social media can and should be valued.
  4. 4. Expect high social margins $0 $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 1 2 Dollars Year Gains versus Costs (Undiscounted) Revenues Cost Savings People Costs Social Monitoring Solution Costs Gains Costs ROI = 488%
  5. 5. Show social media results in ways client CXOs will best understand…. …and that’s dollars and sense, with a defendable ROI.
  6. 6. Convert social benefits (like influence, loyalty, engagement, etc.) into monetary terms…. …yes, it can be done.
  7. 7. Couple defendable assumptions with appropriate risk.
  8. 8. 8
  9. 9. Social Gains versus Costs
  10. 10. 10
  11. 11. Sales Revenues Earn higher revenues from better messaging. Expand revenues by extending Impact, Reach, and Yield.
  12. 12. Consumer Insight Savings Social Monitoring – Gain cost savings by substituting ongoing and real-time social monitoring for traditional market research.
  13. 13. Brand Protection Savings Gain savings from early warnings to brewing crises, conversations and events. Fast action means revenue preservation and lowered agency costs for crisis mitigation.
  14. 14. Lead Generation Savings Gain savings via • Lowered cost of lead acquisition, and • Shortened sales cycle.
  15. 15. 1. Lower the number of incidents (or cases). - Identify brewing situations. Respond quickly and effectively. Call Center Savings 2. Decrease the time per incident or case. - Through better knowledge management or triage.
  16. 16. People costs… • Client employees who make up the social team. • Third parties can include: – PR agency. – Marketing agency. – Consultants.
  17. 17. Tech costs for Social platform Pretty doggone low compared to gains potential.
  18. 18. Summary
  19. 19. Social business initiatives can and should be valued.
  20. 20. 20 Know social value and risk, and then you’re ready for the big leap.
  21. 21. Contact information Kathy Herrmann 571-236-7929 sales@kathyherrmann.com www.kathyherrmann.com Natalie Petouhoff (310) 854-8270 npetouhoff@webershandwick.com http://www.webershandwick.com

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