Yes, social ROI can be determined

Yes, social ROI can be determined
www.kathyherrmann.com
www.webershandwick.com

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The rules of business remain in effect even when you transition your company to a social business model.

Social media can and shouldbe valued.

Expect high socialmargins
ROI = 488%
Gains
Costs

Show social media results in ways client CXOs will best understand….
…and that’sdollars and sense, with a defendable ROI.

Convert social benefits (like influence, loyalty, engagement, etc.) into monetary terms….
…yes, it can be done.

Couple defendable assumptionswithappropriate risk.

Social Gains versus Costs

Sales Revenues
Expand revenues by extending Impact, Reach, and Yield.
Earn higher revenues from better messaging.

Consumer Insight Savings
Social Monitoring– Gain cost savings by substituting ongoingandreal-time social monitoring for traditional market research.

Brand Protection Savings
Gain savings from early warnings to brewing crises, conversations and events.
Fast action means revenue preservation and lowered agency costs for crisis mitigation.

Lead Generation Savings
Gain savings via
Lowered cost of lead acquisition, and
Shortened sales cycle.

Call Center Savings
1. Lower the number of incidents (or cases).
-Identify brewing situations. Respond quickly and effectively.
2. Decrease the time per incident or case.
-Through better knowledge management or triage.

People costs…
Client employees who make up the social team.
Third parties can include:
PR agency.
Marketing agency.
Consultants.

Tech costsfor Social platform
Pretty doggone low compared to gains potential.

Summary

Social business initiatives can and should be valued.

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Know social value and risk, and then you’re ready for the big leap.

Contact information
Kathy Herrmann
571-236-7929
sales@kathyherrmann.com
www.kathyherrmann.com
Natalie Petouhoff
(310) 854-8270
npetouhoff@webershandwick.com
http://www.webershandwick.com

Yes, social ROI can be determined

by Kathy Herrmann on Oct 26, 2010

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Yes, social ROI can be determined — Presentation Transcript