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Smart Social Media: Building Your Social Media Strategy
 

Smart Social Media: Building Your Social Media Strategy

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Avoid social media ADD and set a strong social media foundation for your business. Originally presented at WordCamp North Canton 2014.

Avoid social media ADD and set a strong social media foundation for your business. Originally presented at WordCamp North Canton 2014.

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    Smart Social Media: Building Your Social Media Strategy Smart Social Media: Building Your Social Media Strategy Presentation Transcript

    • 1 @kagray Kathy Gray @polepositionmkg SMART SOCIAL MEDIA
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Avoid social media ADD SQUIRREL!?!
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Create a social media strategy
    • 4 @kagray Kathy Gray @polepositionmkg DEFINE YOUR GOALS
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Create SMART social media goals Specific Measurable Attainable Results-based Time-based DEFINE YOUR GOALS
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Bad Goal: Collect fans like beanie babies DEFINE YOUR GOALS
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Better Goal: Consistently respond to questions and feedback within 1 hour. DEFINE YOUR GOALS
    • 8 @kagray Kathy Gray @polepositionmkg KNOW YOUR AUDIENCE
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Define your ideal customers’ demographics KNOW YOUR AUDIENCE
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Define their goals & challenges KNOW YOUR AUDIENCE
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Define their interests KNOW YOUR AUDIENCE
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Define which social networks they use KNOW YOUR AUDIENCE
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Create profiles for each target customer KNOW YOUR AUDIENCE DEMOGRAPHICS Location: Midwest states Age: Mid-30s to 40s Education: College graduate Work: Works outside the home GOALS/CHALLENGES • Finding more time to spend with family • Finding more time to enjoy the outdoors/get out from behind the computer INTERESTS • Light outdoor activities • Gardening • Family • DIY home decorating projects SOCIAL NETWORKS • FACEBOOK, PINTEREST, INSTAGRAM
    • 14 @kagray Kathy Gray @polepositionmkg CREATE A TACTICAL PLAN
    • SMART SOCIAL MEDIA @polepositionmkg @kagray Outline tactics to achieve your goals CREATE A TACTICAL PLAN Goal: Consistently respond to questions and feedback within 1 hr. Tactic 1: Set up and monitor Twitter keyword searches to find brand/product mentions. Tactic 2: Implement Pin Alerts to receive notification when someone has pinned an item from your website. Tactic 3:…
    • Thank You! Kathy Gray email: kathy@polepositionmarketing.com twitter: @kagray website: www.polepositionmarketing.com